Social Media is about the people! Not about your business. Provide for the people and the people will provide for you. !

Quit counting fans, followers and blog subscribers like bottle caps. Instead, think about what youʼre hoping to achieve through the community that you are building.!

Focus on how to be social, not on how to do social. !

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¿Con quién deseas hablar?

1,900,000,000 En linea 30% del mundo

2 500,000,000 26% de las personas en linea

9 56,000,000 Usuarios Activos

30,600,000 En linea 27% del pais

69,000,000 En linea Est. para el 2015

1 15,000,000 50% de las internautas en mex.

10 4,120,000 En Dic. de 2010

8,000,000 Est. para Dic de 2011

Latino America

ocupa el 1 lugar

en inversion en

tecnologia

(2009)

Twitter esta

creciendo mas

rapido en

America Latina

que en cualquier

otra zona del

mundo.

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5 mistakes to avoid!

1. Don’t assume that social media didn’t

exist until you arrived.

Social media is a complex and intricate world that takes time

and effort to understand. It is not

simple.

If everyone could do it well .. then everyone

would be successful at it, and that is not the

case…

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2. Don’t focus on the competition, focus on everyone else on the

internet and then figure out what YOU

can do better.

Every second 7 new things are posted on the internet and any

one of them can grab the attention of a

potential customer.

Pizza Hut has 1.2 Million Facebook fans, while Domino’s has 400,000. Is it because Pizza Hut

is really 3 times better than Dominos?

3. Don’t avoid engaging with people

who want to push their own agenda.

Everyone has something different to offer and anyone who wants to interact with

your brand brings value to it.

See every communication as an opportunity to show

people who you are and what you are about.

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4. Don’t take the “Social” Out of Social Media

Social media is not an

advertising platform, it is a conversation platform.

“90% of what you

share...should be personal insights and thoughts

along with a heavy dose of helpful links, only 10% should...directly benefit

you.”

5. Don’t focus so much on sales and stop

selling so hard!

Curate your content carefully, like you might

on a first or second date.

Once the friendship is secure, then put forth

relevant offers.

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What should I pay attention to in Social Media!

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What should I do to be successful in Social Media"

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Why canʼt I just post my promotions and go home?!

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Katyʼs 2 simple rules!

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Focus on how to be social, not on how to do social. !

Measuring Social Media: Yes you can

•  Strength: the likelihood your brand is discussed in social media.

–  Market share calculation: phrase mentions divided by total possible mentions

•  Passion: the likelihood your information will be shared.

•  Reach: the number of unique authors who reference your Brand

•  Influence: how you affect others on line.

The most active AMPI Twitter Accounts and the strength of their most recent tweets

One way AMPI can promote you on Twitter if you reach out to us

and let us know who you are

‘Reach’ Across all social channels: the number of unique

authors mentioning this term.

Term used: www.company.com

‘Strength’ Across all social channels: The number of times

the term was mentioned

‘influence’: Klout: A scoring system to rate social accounts by summing up a variety of factors to

give your overall score.

Reading the Twitter Tea Leaves

AMPI VallartaNayarit: The account is developed but

needs a focus and direction

Opportunity for AMPI Vallarta Nayarit: Fill the void left by the other AMPI chapters on line. Be the source for all

mexican agents..

Hashtags arent random: In order to understand where the conversation is taking place you need to listen to

what people are saying

Sharing vs. conversing: Where are all the

branches?

Not leaving your own neighborhood: how to stay

local on Twitter

Conclusion: AMPI is offering you participation in a powerful

tool that more people might want to take advantage of.