amplification webinar
TRANSCRIPT
1 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
IndiegogoCampaign Amplification
#gogolab | @indiegogo
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Live EventsLive Campaign
Display Real-Time Contributions
Instant Perk Fulfillment
Provide Contribution Assistance
Accept Off-line Contributions
Add Attendees to Your Mailing List
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Cross-Promotion
Expand you audience
and build meaningful
relationships with other
campaign owners.
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Utilize the Press
• Like-minded blogs
• GOOD Magazine
• Accelerator or
nonprofit listservs
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Stretch Goals
• Concrete with
specific purpose
• Reasonable
• Added value to
previous contributors
• Message with urgency
• Be a “winning” campaign
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Campaign Updates
Sharing your campaign is key to getting your funding campaign started. Updating your funders and followers with progress is the best way to maintain your campaign’s momentum.
Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often.
• Builds trust
• Builds Community
• Builds the gogofactor
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Tips for Sending out Effective
Updates:
• Send out 2 updates per week.
• Keep them interesting!
• One update per week should focus on building a deeper connection between the contributors and the campaign.
• The second update should focus on encouraging contributors to stay involved and make a second contribution.
• Always include a call to action at the bottom of every update
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Direct Email
• Contributions made in response to a direct email are 34% higher than contributions made in response to other forms of outreach.
• The averagecontribution amount in response to a direct email is $90 where as theaverage contribution in response to other forms of outreach (i.e. facebookpost, email blast) is $67
• Most campaigns raise at least 20% of their funds from Direct Email
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10 Places to Promote Your
IndieGoGo Project Online
Facebook:
• create funding event,
• share posts,
• connect with other
organizations/projects
• boost your post
Twitter:
• popular hashtags
• tag people/organizations who would be
interested in your campaign
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10 Places to Promote Your
IndieGoGo Project Online
• Rally your friends to upvote a post
• Start a conversation on a related
popular post
• Do a Reddit AMA
Your Email Signature
Vine, Instagram, Pinterest, LinkedIn,
Google+, YouTube, Tumblr
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Top Actions to boost
campaign
• Post updates
• Send out direct emails
• Call to action in every communication
• Add sense of urgency to all
communications
• Make sure there are at least three
people on your team
• Post daily on your social media
networks
• Add one new perk