amplify your #givingtuesday campaign with social media
TRANSCRIPT
Amplify Your Campaign with Social Media
@Razoo Razoo Giving
Tweet about today’s webinar #RazooGT15
#RazooGT15
Webinar ID# 111-922-771
Amplify your #GivingTuesday campaign with Social Media
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• Our #GivingTuesday Event • Amplify with Social Media • Wrap-Up and Q&A
Today’s Agenda
#RazooGT15
A 24-Hour Giving Day on December 1, 2015
from Midnight ET to Midnight PT
A Giving Day on Razoo24 hours of online fundraising
that unites communities and causes through common goals and friendly competition.
#RazooGT15
Why a Giving Day?
AcquireNew
Donors
Engage Your
Supporters
Boost End-of-Year
Giving
Prizes and
Incentives
#RazooGT15
Details coming soon!
Amplify with Social Media
Social media is the easiest way to keep your #GivingTuesday network constantly updated.
With regular social media posts, you can market your campaign, promote fundraisers, and build
your online community.
#RazooGT15
#RazooGT15
Use the #RazooGT15 and #GivingTuesday hashtags. This will keep your posts in the social media conversation.
Social Networks
Facebook Twitter Instagram YouTube
#RazooGT15
The Channels
Social media is about quality, not quantity.
You don’t have to produce content for every channel. Balance your resources to do as much AWESOME content as you can for the
channels that make sense for your organization.
#RazooGT15
Social Networks
Facebook Twitter Instagram YouTube
#RazooGT15
The Best for the Job
Your social media hub
Constant bite-sized updates
Photos on-the-go and in-your-pocket
The best way to host video
#RazooGT15
Your social media hub.• Make this your main channel
for social media updates.
• Encourage conversation by asking questions to your network.
• Link to other content, including blogs, Twitter, YouTube, & Instagram.
#RazooGT15
Case Study: Karam Foundation
• Karam Foundation: Building a better future for Syria
• Used Facebook as their event hub for #GivingTuesday 2013 and 2014
• Created Facebook events and invited friends, family, and colleagues to RSVP and stay connected
#RazooGT15
Case Study: Karam Foundation
• Developed viral mustache campaign to give their event its own instantly shareable identity
• Created friendly competition with localized teams and graphics to spotlight each team
• Identified key “influencers” and invited them to share fundraisers with their highly engaged networks
#RazooGT15
Constant bite-sizedupdates.• Use #hashtags to connect users
to your page & campaign.
• Live-tweet your Giving Day & give your audience constant updates.
• Have conversations with your followers and others participating in #GivingTuesday. Encourage each other and boost giving!
#RazooGT15
Case Study: #GivingTuesday 2014
• Razoo used the #RazooGT14 hashtag to connect the conversation on Twitter.
• Our Twitter Trophy prize grant also incentivized this by driving nonprofits to tweet and retweet the hashtag.
• The hashtag resulted in 2.7 million impressions on Twitter and Facebook.
#RazooGT15
Photos on-the-go & in your pocket.
• Filter your photos to make them look awesome!
• Cross-post your photos on Twitter and Facebook to unify your channels.
#RazooGT15
• Idaho Gives: A 24-hour Giving Event for the state of Idaho
• Created a countdown photo campaign featuring participating nonprofits holding countdown signs
• Instantly shareable and automatically engages some of your best supporters
Case Study: Idaho Gives
YouTube
#RazooGT15
The best way to host video.• Keep your videos short and
sweet. 60-90 seconds is best!
• Host a #GivingTuesday live-stream for part or all of the day.
• Invite your audience to subscribe to your channel to stay updated.
YouTube
#RazooGT15
Case Study: Love UT, Give UT
• To keep their Giving Day buzzing, “Love UT, Give UT” hosted a 24-hour event at their headquarters with a live online YouTube “streamathon” featuring nonprofit leaders from across the state.
Social Media Success
Try New Things
1
On social media, you can try new things all the time. Everything you post can be different, so you have
the opportunity to experiment and have fun!
Be Creative
2
Try photo posts.Or famous quotes.
Give video a shot. Link to a blog. Be funny. Or be
serious. But most importantly, be creative!
Track Your Posts
3
See what’s working by tracking your posts using
the analytics built into Facebook and Twitter.
Repeat the posts that have a lot of likes or comments.
in 1-2-3
Good Luck on #GivingTuesday!
Upcoming Events
Next Webinar#GivingTuesday Strategy for Fundraisers and Ambassadors
Thursday, Nov. 5th 2:00 - 2:45pm ET
You’re already registered!
Creative TrainingGet Creative for #GivingTuesday
Tuesday, Nov. 10th 2:00 - 2:45pm ET
You’re already registered!
Got questions? [email protected] us at givingtuesday.razoo.com