amr – your trusted partner for global b2b and b2c market ... · pdf fileamr – your...
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AMR – your trusted partner for Global B2B and B2C market research
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Our Proposition
AMR offers the potential to provide its partners with global,multilingual B2B and B2C CATI.
✓ Best in class one to one solutions
✓ Rigorous quality management
✓ Competitive Prices
✓ Under your label
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Advantages for you
✓Single-sourced global data collection for B2B and hard-to reach audiences.
✓24/7 always available.
✓ International sampling expertise.
✓No outsourcing to subcontractors.
✓Significant cost / time savings.
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Our Vision
To be the premium B2B CATI provider globally delivering best practice solutions and consistent quality data with results that our clients can trust and act on.
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Going above and beyond the usual
Competence through experience
✓ Retail research calling electronic chains, independent shops, buying groupsand hypermarkets for Samsung´s Dealer Attitude Tracker in 15 countries(n=12.500).
✓ Interviews with doctors treating Hereditary Angiodema (tracker in the UK,Germany, Italy, Spain, France and USA).
✓ Interviews with nurses for the ICN (International Council of Nurses) in 33countries.
✓ Interviews with Pharmacists in the UK, Ireland, Saudi Arabia, Italy, Germanyand USA.
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Top up Solutions
Studies that started out online later topped-up using the CATI methodology
✓ Financial Services studies for HP Finance in UK, France and USA, Trackingstudies for Bloomberg (n=1.700 per wave) among traders, accountants andfinancial service professionals.
✓ Cosmetic studies targeting prestige users for Estee Lauder un France, UK,Japan, Mexico and USA (12waves, n=500 per wave).
✓ IR Studies among ITDMs and BDMs for IBM and Microsoft.
✓ Airline research among business travelers for Emirates in 36 countries,n=40.000 per year.
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Making the most of limited samples
Overcoming Barriers
✓ Customer satisfaction studies often present very qualified but limitedsamples.
✓ Interviewers try to maximize conversion rates by targeting the appropriateaudiences and employing techniques to get past the gatekeeper throughdesk research, accessing social media platforms and LinkedIn profilesearches.
✓ CSAT studies for Caterpillar, Huawei, Nokia, Smart Stream, Castrol,NetApps, IBM, Elavon and Ricoh, among others.
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Overcoming challenging regions
Advanced Coverage
✓ Studies in Africa targeting the hotel and hospitality industry and clinical labs testing the efficacy of HIV drugs and vaccines.
✓ OEM Dealers in emerging markets, Brazil and Mexico (conducted F2F).
✓ Farmers in Ukraine, Russia, Germany, UK, Poland, Netherlands and Serbia (n=2.800).
✓ Procurement managers in Estonia, Czech Republic, Sweden and 20 other countries (n=2.300).
✓ Medical specialist treating stroke prevention in Atrial Fibrillation in Israel and Slovakia.
✓ Calibration studies for Microsoft in Germany, Russia and China (n=1.800).
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History
AMR Established
for the German market
CATI Introduction2nd on the German
market
Relocation to larger campus
Optimization of global executive interviewing
center
Preferred worldwide
partnerof leading Fortune
companies
CATI Expansion
Serving Europe, North America and
Australia
Global ReachIncluding markets in
Asia, EMEA and Latin
America
1981 1987 1992 1997 2001 2008 2014
EuropeanPolls
Development ofPlattform
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AMR services that make a difference
✓A global reach of B2B and consumer targets.
✓Centralized project management, coordinated at one source, offering ease of communication.
✓A team of leading edge multinational research experts who excel in overcoming complex challenges.
✓Our quality culture driven by efficient process management and rigorous QC procedures.
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CATICAWICAPI
Brand Tracking Surveys
IDI´sMystery
Calls
Mobile Surveys
Phone to Web
B2BB2C
Mixed Mode
Price Tracking
FGDs online
Surveys
Services Off and Online
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We draw from our experiences across varied industries to ensure first class solutions and continuous improvements
B2B Research is our core activity which we have been practicing and perfecting for
many years
We know B2B
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Industries Served
Investment Advisors, Accountants, CFOs and Financial Executives
IT Pros, ITDMs, BDMs,Software developers,etc.
GPs/PCPs, Dentists,Pharmacists,Cardiologists,Surgeonsand Radiologists
ProcurementManagers, Telecomdecision makers, etc.
Local, state/federal government, UN members, associations and trades
Fleet managers, car owners, truckers, etc.
Academic think tanks, professors and students
Export and import traders, buyers, distributors, dealers
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countries
Executive Interviewing Center
AMR employs experienced executive interviewers trained to interview high end consumers and business deciders in 40 languages.
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Advanced sampling techniques
Specialized Sampling Methods
✓ Nationwide representative random sampling stratified according to regions, town sizes (rural/ urban) and selected sampling points/ households
✓ Comprehensive insight into national sampling according to figures provided by local statistical authorities
✓ Involved in various topics including socio- political, socio-economic and market research
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Total Quality Management
Call backs on 20-30% of all interviews completed and KPI reports
Comprehensiveregular training of
interviewers
Live call monitoring by
supervisors and team leaders
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EnglishGermanSpanishFrenchItalianPortugueseDutchSwedishDanishNorwegian
RussianPolishCzechBulgarianRomanianHungarianTurkishGreekArabicHebrew
ChineseKoreanJapaneseMalayHindiUrduThaiTagalogVietnameseAnd more...
Languages Covered
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2013 Track Record
120.000 CATI Interviews completed
68.000 Online Surveys Completed
80% B2B20% B2C
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The Premises
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The Premises
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“Perhaps AMR´s greatest strength is its ability to handle extremely complex quantitative research using both CATI and online surveys”.YouGov, New Jersey
“AMR consistently provides quality data, stays within budget and finds alternative ways to source difficult target respondents”.Ipsos, USA
“We have always had a very good cooperation with AMR and we have been able to trust AMR to deliver the high quality research that our clients demand”.ScandInfo, Sweden
“Not only is AMR proactive in project scheduling, sample issues, and data collection concerns, but they also provide an invaluable resource in identifying possible cultural nuance issues”. Answers Research, Solana Beach
“I whole heartedly recommend AMR for any market research needs that you might have”. Research Solutions International, New Jersey
“Beside their professional expertise we especially appreciate the
international coverage and short term realization”.Mercuri International
What Our Clients Say
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Client ListAdvertising agencies and businessconsultants
Ammirati Puris Lintas, Bates, BBDO,Benson Strategy Group, Commsciences,DDB Needham, Droege Group, Euro RSCG,GAP Consulting, Grey Worldwide, HSR&SConquest, JWT, KRC, McCann Erickson,McKinsey, Mercer Management Consulting,Mercuri International, Ogilvy & Mather,Publicies MCD, Rempen & Partner, RolandBerger, Saatchi & Saatchi, SIPA, TBWA,Universum, VIA Consulting, Young andRubicam.
Automotive
Carglass, Caterpiller, Cummins, Ferrari, Fiat,Ford Motors, General Motors, Goodyear,Honda, Hyundai R&D Europe, ICDP, Kia,Lexus, Lucas Gerling, Mazda, Michelin,Renault, Saab, Toyota, Volvo, VW, Yamaha.
Chemicals, fibers, paint and plastics industry
3M, Aral, Avery, Delsey, DOW Chemical,Exxon Mobil, Firmenich, ICI, IFF, Mölnlycke,Roplasto, SCA, Symrise, TDK, TubusSystems.
FMCG – Durables
Adidas, Armani, Aviko, Calvin Klein,Campbell Soup Co., Chanel, Coca Cola,Daniel Hechter, Eismann, Erasco, FrauAntje, Hallmark, Harting, Henkel, Hermes,Kamps, Kappa Wellpappe, Klosterfrau,Lancaster, LG, L’Oreal, McCain, Pepsi Cola,Samsung, SCA, Shiseido, Siemens, Tena.
IT and Telcom Companies
Alcatel, AOL Europe, AT& T, Canon, CGR-Thompson, Cisco Systems, Clarks,Compaq, Debis, Hewlett - Packard, IBM,Intel, ISIS Multimedia, JVC, MGV, Microsoft,Mitsubishi, Motorola, Nokia, NortelNetworks, Philips, Pioneer, Samsung, SAP,Siemens, Sony Ericsson, Symantec, T-Mobile, Toshiba, Vodafone, Yahoo.
Media
20th Century Fox, Arte, Bauer Verlag,Bundesanzeiger, CNN, Cosmopolitan, GongVerlag, Granada TV, Handelsblatt, J. WalterThompson, Magdeburger Volksstimme,MGM, MTV, Nickelodeon.
Public Sector
Deutsche Sporthochschule Köln, DMUUniversity, Eurofound, EuropäischeKommission, Heinrich – Heine UniversitätDüsseldorf, Institut für Umwelthygiene, OSPIEurope, Stadt Düsseldorf, Stadt Leverkusen,University of Groningen, University of St.Gallen.
Research Agencies
Absolut Data, Answers Research, DiscoveryResearch, Evalueserve, Firefish Ltd, FoodStep, Gallup Hungary, iCon Added Value,iConsult, IMS Health, SSI Korea, MarketProbe, MROPs, Mustard Research, RoyMorgan, Neopost, Nielsen Worldwide, RDAGroup, ScandInfo Marketing Research,Spire Research, Synovate, TNS Global,Wood MacKenzie, YouGov Insights,Zenithmedia.
Trade and service sectors
C&A, Debis, FIFA, Igedo, IKEA, L`TUR,McDonalds,
NFL Europe, Randstad, RWE, WhitebreadRestaurant, Woolworth.
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Memberships
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Thank you for your attention!