AMS 2030 – Executive StrategyIntroduction to AMS Council

Mission Statement

“To improve the quality of the educational, social, and personal lives of the students of

UBC.”

History• Spencer Keys (AMS President 2005-2006)

developed first “Strategic Framework” for the AMS

• Enforced for one year, lost in transition, minimal by-in from students

• Caroline Wong (AMS President 2013-2014) created the Vision Taskforce

• AMS Council re-drafted Vision Taskforce to AMS 2030 Taskforce in April 2014

Purpose• Provide a long-term macro direction for the

Society post-New SUB• Enshrine the values and vision of the

Society through direct member engagement to instil a sense of ownership

• Provide structure and stability in an intransient organization without binding the hands of future Councils

Process• AMS 2030 is not built in isolation

(community-driven initiative)• Built around multiple-overlapping

strategies that correlate to the values of the organization (Access AMS, Engage AMS, Ignite AMS, Invest AMS)

• Referendum approval in 2015, ratification by undergrad societies

Issues Being Address• Transparency • Accountability• Efficiency • Effectiveness• Communication • Engagement• Accessibility• Community & Partnership-Driven

THE FOUR STRATEGIESAMS Strategic Planning

The Four Strategies• AMS Strategic Plans have been very macro, to

the extent of a lack of direction• AMS Council has a desire to delve deeper into

specific issues (see values) while balancing their focus between macro and micro

• Each strategy allows for sharper focus, more detail towards implementation, and a clear direction for the Society to take

• All plans contain five goals, three sub-goals, with a supplementary recommendation on metrics and KPIs

The Four Plans

AMS 203

Access AMS

Engage AMS

Ignite AMS

Invest AMS

Access AMS• Issues Addressed: Transparency +

Accountability • Goal: To build an open AMS that is transparent

and accountable to its members, with opportunities for meaningful, accessible public participation, made possible through innovation, technology and collaboration

• Focused around the concept of Open Government & Open Data

• Code changes, access to information policies, improved communications

Engage AMS• Issues Addressed: Communications +

Engagement• Goal: To build a culture of inclusiveness and

ownership amongst AMS members, where there is a constant exchange of information and ideas

• Focused around implementation of new Communications Strategy, new communications tools, and changes to methodology

Ignite AMS• Issues Addressed: Accessibility +

Community Partnerships• Goal: To build a more streamlined and

integrated AMS, building formal ties to all areas of student life at UBC, fostering student involvement and participation

• Focus on creating a simpler structure with reduced internal-navigation

• Formal ties with non-AMS affiliated groups (Rec, RezLife, Athletics, Greek Life, etc.)

Invest AMS• Issues Addressed: Facilitation of previous plans,

technological upgrades• Goal: To build a innovative and leading-edge

student society using technology to supplement current functions, engage members, and improve access

• Over $500,000 of technological investment • Financial systems, club management, surveying

and data collection, board management, internal communications, mobile applications, etc.

PROCESS AND CHALLENGESImplementation and Concept

Process• Strategies to be drafted by the Executive,

sent for open consultation before being referred to AMS 2030 Taskforce

• Once at Taskforce, to be vetted, reviewed, and sent to AMS Council for ratification

• Once ratified, plan placed into the formal AMS 2030 proposal

• Once all proposals ratified, AMS 2030 sent to students for approval

Capacity + Challenges• Even with 15 months, these strategies will

not be fully implemented by our turnover• Goal is to create the strategies, send to

Council, and have future Councils’ implement at their discretion

• Project being coordinated by Presidents’ office, driven with support by staff and AMS 2030 Taskforce

Timeline• Access AMS– Introduction to AMS Council by June 25th, adoption

by late July, implementation phased through December 2016• Engage AMS – Introduction to AMS Council by August 14th,

adoption by late September, implementation phased through December 2016

• Ignite AMS – Introduction to AMS Council by October 1st, adoption by late October, implementation through December 2016

• Invest AMS – Introduction to AMS Council by June 11th, adoption by July 2nd, implementation through April 2015

• AMS 2030 – First consultative draft to AMS Council by September 1st, public consultation through October 15th, second consultative draft by November 1st, referendum approval in January.