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AMSTERDAM 2 TEAM :

Vishnu Dev AmaraShekhar GuptaAntonia KoukouvelouFlorian FichtnerFrancesca Mavaracchio

Raphael ReuterZhengyu XueNaga Mallika TalankiZilvinas VinskasJiachen Zhu

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Table of contents:

• What is Amsterdam famous for?• Big companies in Amsterdam• Heineken history and

development• “Heineken Experience”

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Heineken Holding N.V. heads the Heineken group

One of the world’s leading consumer and corporate brands for over 145 years

Located in the Netherlands

Shares are listed on the Euronext in Amsterdam

Brand portfolio contains more than 200 international premium beers and ciders

125 breweries in more than 70 different countries

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The “Smiling e”

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• socialization, acculturation • Dutch and international culture• Dutch studying, teaching, working methods• create presentation skills• master the marketing skills in different ways

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1st afternoon (~4hours):• 1-2 Hours. Discuss the specifics of the cultures present in your group.• 1-2 Hours. Try to produce the main idea for your concept.

2nd afternoon (~4 hours)• 1-2 Hours. Create the actual design. • 1-2 Hours. Get ready to present your concept. Create a PowerPoint presentation.

3rd afternoon:• The teams will present their concepts. 10 minutes per group.• Each person gets a ticket ( piece of paper) to vote for their favorite.

Suggested schedule

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THANK YOU