amsterdam micexperience 2014 - smart use of social media during events
DESCRIPTION
Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop Amsterdam MICExperience Workshop: Spread the Word: How to Leverage the Use of Social Media During Events Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS) Location: Hotel Casa400, Amsterdam, Netherlands Date: 23 Jan 2014, 13:00 - 13:30 Description: A picture says more than a thousand words. An interesting photo on Facebook is easily viewed by more than a thousand people. Now, how can you leverage this for your advantage? In this interactive session, explore how you can create opportunities during your event that your participants would love to share. Learning Outcomes: 1. Define a simple checklist of things to organize during your events to engage participants on social media. 2. Examine creative ideas for leveraging social media at your next event. Article related to session on HCIBS Blog: Spread the word: how can Social Media increase the reach of my event? Posted on April 24, 2013 by How Can I Be Social (HCIBS) Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you. Read more at: http://how-can-i-be-social.com/spread-word-social-media-increase-reach-event/TRANSCRIPT
Spread the Word How to Leverage the Use of Social Media During Events
Photos, Feedback and Findings
Twitter: @GHeijkoop Facebook: /HCIBS
story
3.500
500
20
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Where do you stand?
“I am doing pretty well on Social Media”
Agree Disagree
“I am doing pretty well on Social Media”
Agree Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?
a strategic choice
Brand Exposure
A Social Strategy …
Customer Service
Stakeholder Community
Professional Development
how
what
how
“Me and …?”
wait …
What are we doing?
Checklist for your next event
1.Facilitate: Icon, Backdrop & Action
2.Stimulate: Hostess, Hash-tag, Offline Reminder
3.Reward: Contest, VIP-treatment
What is your Mickey Mouse and your ‘castle’?
#exercise
Before we go …
receive slides & e-book “The Ultimate Social Media Roadmap”
[email protected] twitter: @gheijkoop #MICExperience
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
E-mail: [email protected]
Spread the Word How to Leverage the Use of Social Media During Events