• My Dream Company : Amul• Product Oriented Company: Reckitt Benkiser• Service Oriented Company : Life Insurance

Corporation Of India

MY DREAM COMPANY

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The Founder of Amul is “Dr. Varghese Kurien in 1950 at Anand in Gujarat. Dr. kurian and Patel started the GCMMF and latterly known as “amul. The farmers were harmed by edulji, to end this issue Dr.kurien & patel started amul. It is also known as anand milk union limited. Present C.E.O of amul company is R.S Sodhi.

HISTORY OF AMUL

Dr.varghese kurien R.S .sodhi

GCMMF An Overview• Year of Establishment :1973• Members :17 District Cooperative Milk Producers

Unions• No. of Producer Members :3.23 Million• No. of Village Societies :17,025• Total Milk handling capacity per day :23.2 Million litres per day• Milk Collection (Total - 2013-14) :4.79 billion litres• Sales Turnover -(2013-14) :Rs. 18143 Crores

(US $3.0 Billion)

About AmuL Logo

• Amul logo was founded and drawn by a small girl during summer in 1967.• The amul derived from Sanskrit word amulaya which means priceless.• The Guinness Book of World Record for being the longest running campaign to Amul logo.• One of the first Amul Hoardings was about “The Taste Tube Baby”.• Amul created as a rival to the Polson Butter girl.

Products of Amul• Amul's product range includes

– Milk powders– Butter– Ghee– Cheese and others.

• Amul launched India's first sports drink called Stamina.

Establishment of a direct linkage between milk producers and consumers by eliminating middlemen

Milk Producers (farmers) control procurement, processing and marketing

SERVICES OF AMUL

Market share of Ice cream Industries in India

• The market share value of Amul in 2013 -14 is Rs 18134 million.

A PRODUCT OF AMUL

INDIA’S FIRST MILK ATM

VISION AND MISSION

• Vision of Amul stand for– integrity– excellence – quality through innovation.

• Mission: Turning India from a milk deficient country to the word largest producer.

.HEALTH . HYGIENE . HOME

HISTORY OF RECKITT BENCKISER

• The Founder of Reckitt Benckiser is Johann A Benckiser on 1823 in Germany.• The headquarter is Slough, Berkshire, in United Kingdom. • The first overseas business started in Australia by Isaac Reckitt .• The present CEO in India is Rakesh Kapoor.• RB delivers innovative solutions to healthier lives and happier homes. • RB is one of the top 25 companies listed on the London Stock Exchange.• The market share of Reckitt Benckiser is £37436.59Million

Johann.a. benckiser Rakesh kapoor

About Logo

• The logo is a pink Kite mark containing the letters RB. • The logo is often used with the company's full name Reckitt Benckiser in

grey alongside.• The Kite mark logo, using a typeface designed especially for the company.• The logo, created by branding agency “The Workroom”.• Punch line of RB is HEALTH .HYGIENE .HOME.

Products of Reckitt Benkiser• Reckitt Benckiser's brands include

– Dettol (the world's largest-selling antiseptic)– Strepsils (the world's largest-selling sore throat medicine)– Veet (the world's largest-selling depilatory brand)– Air Wick (the world's second-largest-selling air freshener)– Calgon– Clearasil– Cillit Bang– Lysol– Vanish– Harpic

A PRODUCT OF RB

VISION AND MISSION

• The Vision of Reckitt Benkiser is – A world where people are healthier and live better.

• The Mission of Reckitt Benkiser is– To make a difference by giving people innovative solutions– For healthier lives and happier homes.

HISTORY OF LIC

• It was founded on 18 September 1956.• Governed by the Government of India.• It is an Indian state-owned insurance group.• Its headquartered in Mumbai. • It is the largest insurance company in India.• LIC holds an estimated asset value of Rs1560481.84 cr (US$260 billion).• After the Nationalisation in 1955, the Parliament of India created the LIC of India.

About LIC Logo

• The lamp symbolize light that sheds darkness and brings hope.• LIC's slogan yogakshemam vahamyaha which derived from Sanskrit language.• Which means as "Your welfare is our responsibility“.• This is derived from ancient Hindu text, the Bhagavad Gita's 9th chapter, 22nd verse. • The slogan can be seen in the logo, written in Devanagari script.

Products Of LIC

• LIC offers a variety of insurance products and policies to its customers such as . insurance plans

• Pension plans• Unit-linked plans• Special plans • Group schemes • Plans for Handicapped • children plans• Whole life policy

Market Share of Life Insurance company In India

• The market share value for 2013 is about Rs1325000 cr.

PRODUCT OF LIC

VISION AND MISSION

• Vision:– A trans-nationally competitive financial conglomerate of significance to

societies. – Pride of India.

• Mission: – Explore and enhance the quality of life of people through financial

security.– By providing products and services of aspired attributes with competitive

returns.– By rendering resources for economic development.

THANK YOU