POGO WORLD

INTRODUCTION

POGO

WORLD

Pogo Ltd, through its adaptability and

diversity and quality service focus, will

make a positive impact in the lives of its

guests, team players and partners.

“It was our vision to create an

entertainment theme park of international

standards in India”

VISION

“To provide customers a quality,

family-oriented hi-tech amusement

park while giving a pleasant, safe,

enjoyable entertainment facility that

exemplifies pride in ownership and

pride in facility, not only to the

residents but also tourists.”

MISSION

Physical Evidence

Customer Actions

Employee Actions Face-to-face

Front Stage

Phone Contact

For early booking of tickets, and checks for any theft or loss

Enter

at ticket counter

Gatekeeper greets, valet takes car

Enter Data for records

Valet Parks Car

Security staff verifies the ticket and checks for security

Go inside the park

Amusement exterior, employees

Automated machines for re-checking the tickets

Line of Interaction

Line of Visibility

Arrive, valet park

Check out the rides

Operates the rides Work with security

surveillance by closed circuit TV

SERVICE BLUEPRINT

LAYOUT

The first proposed site/property has two different aspects to it.

1. We purchased a 30 acres parcel on the site and construct our center.

2. Therefore, we will present a primary look at both possibilities, including the business structure, the start-up cost, the company's projected growth, development of the infrastructure.

3. INDOOR FACILITIES: cold weather will close the outdoor competition.

4. FAMILY-ORIENTED: partnership operated center gifts the company local inside

COMPANY LOCATIONS & FACILITIES

 Adlabs-For animated studios

HI-tech-For rides equipments

SUPPLIERS

HUMAN RESOURCEDEPARTMENT

MANAGER –

Key Management Personnel

Management: 8 Members  Supervisors: 6 Members  Executives: 35 Members  Part- Time Employee: 40 Members  Others: 300 Members

The Company’s management team is well balanced in talents and experience and is supported by a highly qualified Board of Advisors.

Staff Requirement

STAFF SALARY (Annually)

Presidents   Rs. 30,00,000/-

VP’s Rs. 20,00,000 /-

Head of Departments Rs. 11,00,000/-

Executives Rs. 2,16,000/-

Supervisors Rs. 1,80,000/-

Others: As per contract Approx. Rs. 2500 /- to Rs.3500/- pm

SALARY STRUCTURE

Maintenancedepartment

MANAGER –

MARKETING DEPARTMENT

MANAGER –

MARKETING STRATEGY SWOT ANALYSIS PROMOTION TECHNIQUES 3 IMPORTANT PILLARS A) PLACE B) PRICE C) PROMOTION RISK PLANNING ADVERTISING

Strengths  Entertainment for complete family under one roof Booming entertainment & retail industry in India  Weaknesses  High maintenance cost Bargaining power of suppliers affecting the ticket cost/profits 

SWOT ANALYSIS

Opportunities  Learn more about local culture & customs Integrate local culture into theme park 

Threats Weather conditions Competition

Positive publicity through press releases and other media related activities covering newspaper advertising, Tie ups with schools and travel agencies, radio, direct mail referral, brochures, gift passes, Road shows, Internet and web site and more

PROMOTION STRATEGY

PRICING – Tickets

The ticket cost from 10 A.M to 3 P.MAdult = Rs. 500, Children (below 12 years) = Rs. 250

  The ticket cost from 3 P.M to 7 P.M Adult = Rs 250, Children (below 12 years) = Rs. 125

The ticket cost from 7 P.M to 10 P.M Adult = Rs 165, Children (below 12 years)= Rs. 85

PRICING – Strategic tie-ups

PRICING

Punjabi by Nature

Many more……..

 Shopping and food:  The shops will pay the land rent and 60% of the promotional charges.

Our primary targated market consists of three main

groups. These categories are:

MARKET SEGMENTATION

MARKET ANALYSIS

Age 15 to 24Age 25 to 34Age 35 to 54

ANIMAL SAFARI.

GOLF COURSE.

FURTHER PLANS

SNOW WORLD

Future plan