Using Social Media for Your Amway Business

Guidelines for AmwayIndependent Business Owners

Using Social Media for Your Amway Business

Guidelines for AmwayIndependent Business Owners

2011

TABLE OF CONTENTSIntroduction 03

DefiningSocialMedia 03

ACommitment 03

AbidebytheRules 04

Amway’sSocialMediaGuidingPrinciples 05

ProductTalk

ProductClaims 07

UsingSocialMediatoSellProduct 08

OpportunityTalk

OpportunityClaims 09

TipsforDay-to-dayOnlineInteractions

ManagingNegativeComments 10

UsingTestimonials 10

PersonalversusPrivate 11

HowYouCanHelpProtectYourselfandOthersOnline 11

ConnectingwithAmwayOnline

PleaseDo 12

PleaseDon’t 12

GuidingPrinciplesinAction

MeetStacy 13

MeetJavier 14

MeetEunSuk 15

KeepLearning! 15

03

IntroductionPeopleliketodobusinesswithpeopletheyknow,like,andtrust.Thathasalwaysbeenthecase,andwebelievethatsocialmediaissoexcitingforthedirectsellingindustry–andforyou–becauseofitspowertohelpothersgettoknow,like,andtrustAmwayanditsIndependentBusinessOwners(IBOs).

Socialmediacanbenefityouandyourbusinessinanumberofways,including:

• Reconnectingwithfriends,colleagues,andcustomers.

• Makingexistingrelationshipsstronger.

• Allowingyoutoprovidetimelyproductinformationandcustomerinteractionandsupport.

• Generatingreferrals.*

• Increasingproductsales.*

• Inspiringpeopletolearnmoreaboutthebusinessopportunity.*

• ImprovingyourconnectionstotheIBOsonyourteam.

Thisdocumentwascreatedtohelpyoumakethemostoutofyoursocialnetworkingefforts,andtohelpyouabidebyAmway’sIBORulesofConductwhiledoingso.ThisdocumentdoesnotchangeorreplacetheIBORulesofConduct,andyoushouldalwaysfollowtheRules.Youshouldalsopayattentiontoyourlocallawsandthetermsandconditionsofthesocialmedianetworksyouareusing.

Defining Social Media Socialmediaisacollectionofonlinetools,includingblogs,messageboards,forums,podcasts,videoandphotosharingsites,microblogs,communities,andmore.Throughthesetools,peopleconnectbysharingupdatesontheirlives–theircommoninterests,opinions,expertadvice,experiences,andperspectives.Dependingonwhereyoulive,relevantexamplesmayincludeFacebook®,Orkut®,Vkontakte®,Cyworld®,Mixi®,YouTube®,Twitter®,andmanymore!

A CommitmentAmwayiscommittedtousingsocialmediatoincreasebrandawareness,favorability,purchaseintent,andloyalty,andtodrivingcustomersandprospectiveIBOstoAmway.Weaskyoutomakeacommitmentalso–tousesocialmediainawaythatisrelevant,responsible,andhonest.TheseGuidelinesshouldhelpyou.

*Seepage11fortipsonadjustingyourplatformprivacysettings.

04

Abide by the RulesTheRulesofConductaredesignedtohelpyourepresentyourbusiness,andAmway,inthebestpossiblelight.Besureyouareawareof,andadhereto,theRulesofConductinordertogetthemostbenefitfromyouronlinemarketingefforts.Adheringtothefollowingwillhelpassureyou’reincompliancewiththeRules.

• Brandimagesandlogos–UsingAmway’slogosandproductimagesinyoursocialmediapresenceisnotallowedwithoutauthorizationfromtheCorporation(Rule9.1.).

• Namingyourpage–Amwaywillnotallowtheuseofitstrademarksortradenamesasprofilenamesorpagenames.Useyourownname,aspeoplearemorelikelytorememberyournamethanoneyou’vecreated(Rule9.1.).

• SolicitingforcustomersorIBOs–Solicitingisallowedonlyinaclosedenvironment(i.e.,onlyyourfriendsorfollowerscanseeyourposts)andisnotpermittedinopen/publicforums(Rules4.3.2.,8.3.11.,and9.8.).

• Privacysettings–Manysocialmediasitesallowyoutomanageyourprivacysettingstocontrolwhocanseeyourphotos,profile,yourupdates,andwhocanfollowyou.Amwayrecommendsthatyoumanageyourprivacysettingssoonlyyourfriends,family,andcolleaguescanviewyourupdates.Whenparticipatinginopenforumswhereprivacysettingsarenotavailableorutilized,followingtheRulesofConduct/CommercialPrincipleswillhelpprotectAmway’sreputationandyours.

• Businessandproductclaims–Businessandproductclaimsmustbeaccurateandsubstantiated.Itisrecom-mendedthatonlybusinessandproductclaimsauthoredbytheCorporationbeutilized(Rule4.4.).

• Videos–AnyvideosproducedbypeopleorentitiesotherthanAmwaymustbereviewedandauthorizedbyAmwaypriortobeingusedforyourAMWAY™businessinasocialmediaenvironment(Rule7.).

• Avoidcrosslining–TheremaybeinstancesinyoursocialmediaexperienceswhenyourunintoanIBOfromadifferentLineofSponsorship(LOS)ordifferenttrainingorganization.Ifthisoccurs,werecommendthatyoucheckwithyouruplineforassistance.Don’tusesocialmediatoargue,engageinalongdiscussion,ormessageotherIBOsdirectlyregardingyourLOSoradifferenttrainingorganization.AlthoughyoumaybepartofadifferentLOSorLOA(LineofAffiliation),youbothwanttoachievesuccessthroughyourAMWAYbusiness.Youjustmaybetakingdifferentpathstogetthere(Rules4.15.and4.2.).

05

Amway’s Social Media Guiding Principles Inordertosucceedwithsocialmedia,youneedtounderstandsome“unwrittenrules”thathelptoguidesuccessfulonlineinteractions.Herearesomeprinciplesthathavehelpedmanybusinesspeoplefindsuccesswithsocialmediamarketing.Infact,Amwayabidesbythesesameprinciplesinitscorporatesocialmediaefforts:

• AlwaysreviewandabidebytheTerms&Conditionsofthesocialmediawebsiteyouareusing.Also,theFederalTradeCommission(FTC)haspublishedits“GuidelinesConcerningtheUseofEndorsementsandTestimonialsinAdvertising.”TheGuidelinesaddresstheuseofsocialmediawhenpromotingproductsandservices.Specifically,whenusingsocialmedia,youmayberequiredtodisclosethatyouarebeingpaidorgivenfreemerchandisebyacompanyorifyouotherwisehaveafinancialinterestinthesaleofanyproductorservicethatyouarecommentingfavorablyabout.TheGuidelinesstatethatboththecompanyandthebloggermaybeheldliableforfailingtodiscloseamaterialconnectionorformakingmisleadingorunsubstantiatedclaimsaboutaproductorservice.

• Betransparent,authentic,andhonest–Betruthfulandaccurateatalltimes.Whatissaidonlinegenerallystaysthereandcanspreadquicklyandwidelythroughlinksorcopying.Misleadingothersormakingfalseclaimsjeopardizesyour–andAmway’s–reputation.Ifyouplantotalkaboutyourbusiness,beopenaboutthefactthatitisanAMWAY™business.SothatyouraudienceunderstandsyourrelationshipwithAmway,andinsomecasestoensureAmwayisincompliancewithlegalrequirements,youmustdisclosethatyouareanAmwayIndependentBusinessOwnerwhendiscussingthebusiness.Youcandothisinyourprofileinformation,orifyouprefer,onlyincommentsthatmentionAmway.

• Keepitsimple–Don’tsetuptoomanysitesandprofiles.Youwon’tbeabletomaintainthemallwellandstillworkyourbusiness.Considerhavingonlyoneortwoactivenetworkingaccounts.

• Berelevantandcredible–Ifyouwanttobecomeatrustedsourceofinformationonatopictohelpbuildyourbusiness,combineyourpersonalcommentsandstorieswithmeaningfuladvice,tips,orarticlesthatotherswouldcareabout.Andalwaystellyourstoryinaninterestingandtruthfulmanner.Studiesshowthatreadersareturnedoffbyhypeandrhetoric,sobesuretooffersimple,sound,andaccurateadvicethathelpsyouestablishyourcredibilityandearnyourreaders’trust.

• Findagoodmix–Peopledon’tappreciatebeingbombardedwith“joinmybusiness”and“buyfromme”posts,nordotheylikeanoverabundanceofmessagesdescribingtheintimatedetailsofyourpersonallife.Maintainabalancebetweenbusinessandpersonalinyourmessagingefforts.

• Avoidspam–NotonlyisitinpoortastetoprovidealinktoyourPersonalRetailWebsiteonapublicdiscussionboard,forum,orotherpublicplacesontheweb,butitcouldputyouatoddswiththeRulesofConductregardingsolicitingandadvertising.Itcouldalsobeaviolationofthewebsitetermsandconditions.Peopledon’tappreciateothersusingpublicforumsforself-promotion.

• Socialmediadoesn’treplacetherealyou–Don’tforgettomeetpeopleinreallifetoo!Don’tletsocialmediareplaceface-to-facerelationshipbuilding.Usingthewebtotalktoprospectsandcustomersissmartbusiness,butpersonalmeetingsandphonecalls–live,one-on-oneinteractions–areinvaluable.

Amway’s Social Media Guiding Principles(Continued)• Keepitpositive–Peopleliketodobusinesswithpositivepeople.Sharegoodnewsandmakeaneffortto

bringasmiletopeopleeveryday.Ifyou’rehavingabadday,shareitwithsomeoneinperson,ratherthanonlinewhereitcanlastalongtimeandbringotherpeopledown.Alwaysbesuretoavoidargumentsandothernegativeconversations.You’remorelikelytoachievepositiveresultsfromyoursocialmediaeffortswhenyoukeepitpositive.

• Bestrategic–Bestrategicaboutthepeopleyouconnectwithonline.Don’tjustfolloworconnectwitheveryonewhoasksforit.Checkthemoutfirst.Theirbusinesspursuitsorpersonalstylemaynotbeagoodfitfortherestofyournetworktosee.

• Beagoodlistener–Thisisnodifferentthanparticipatinginthetraditionalsalesprocess,inwhichyoulistentowhatothersaresayingbeforeyoucanattempttomeettheirneeds.Listeningisavitalcomponentofyoursocialmediaeffortsandshouldguideyouractions.

• Berespectful–Alwaysrememberthatothersonlinearefreetospeakthetruthastheyhaveexperiencedit.Thebestwaytochangeaperson’sperceptionisthroughactions,notwords.ShowthemthatAmwayIBOsaretheirfriends,neighbors,andcommunitymembersbyactingassuch.

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Product TalkProduct ClaimsTherearesomanygreatthingsthatcanbesaidaboutAMWAY™products!SostickwiththefactsthatyouCANsay,ratherthangoingbeyondtherules,whichcancompromisebothyourbusinessandAmwayasacompany.Remember,productclaimsmustbeaccurateandsubstantiated.ItisrecommendedthatonlyproductinformationauthorizedbyAmwaybeutilized.

Forexample,youshouldn’tsay:

Thispostmakesclaimsthataren’tappropriatefordietarysupplements.Therefore,thisstatementcangetyou–andAmway–intoalotoflegaltrouble.

Instead,youcansaysomethinglike:

Sharon Smith Use Amway’s Nutrilite Daily to overcome somelifestyle diseases like diabetes, heart problems, high blood pressure, and more!28 minutes ago via web

Sharon Smith I feel better than I ever have! I’m exercising, taking Nutrilite Daily, and eating right. I know my best days are out in front of me!!32 minutes ago via web

Using Social Media to Sell ProductTherearesomanyfabulousAMWAY™products,andoneofthethingsthatsocialmediacandoforyouishelpyoufindnewcustomers.However,it’simportanttoofferAMWAYproductsintherightway.Youshouldneverofferproductsasageneralstatusupdate.Instead,offerspecificproductsincontexttohelpachievethemostsuccess,andtoavoidalienatingyouronlineprospects.

YoushouldalsokeepinmindthatanyprospectingforcustomersmustbedoneinaclosedenvironmenttoassurecompliancewithAmway’sadvertisingrules.

Ifoneofyourcontactsonasocialmediasiteaskshowtobuyaproduct,sendhimadirectmessagewithyourcontactinformationorfindouthowthecontactpreferstobecontacted,soyoucanfollowupeffectively.

Inthisexample,someoneasksaboutaproductyourecommend:

Correctresponse1:OpenEnvironmentSendthereaderadirectmessage,viewableonlybyhim,soyoucanretailinaone-on-oneenvironment.

Correctresponse2:ClosedEnvironmentSay,“I’dlovetogiveyoumoreinformationonthis.What’sthebestwayformetocontactyouwiththedetails?”AnIBOcanalsosendalinktotheirPersonalRetailWebsite,providetheirphonenumber,emailaddress,etc.

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Sharon Smith I had a great run this morning.42 minutes ago via web

Sharon Smith Good luck.45 minutes ago via web Like

Sharon Smith Stay hydrated. Don’t overtrain. Start eatingmore carbs and proteins. Take a multivitamin.52 minutes ago via web Like

Sharon Smith Double X. From Nutrilite, a brand I represent.52 minutes ago via web Like

Sam Jones I see ur still running. Doing my first marathon.Chicago.44 minutes ago via web Like

Sam Jones Have any tips?48 minutes ago via web Like

Sam Jones Which one do u take?48 minutes ago via web Like

Sam Jones How can I get it?48 minutes ago via web Like

.

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Sharon Smith Just got back from a trip in San Diego. Love myAmway business!18 minutes ago via web

Sharon Smith Sam, I’d love to help you. I’ll contact you directly.45 minutes ago via web Like

Sam Jones My parents used to sell Amway products. Sounds like you are doing great. I’ve thought about joining. How do I find out more?22 minutes ago via web Like

Opportunity TalkOpportunity ClaimsNowlet’slookatopportunityclaims.It’sbesttopresenttheopportunityone-on-onewithpeople,butwhenyoushareyourAmwayexperiencesonline,youarelikelytoreceivequestionsfrominterestedindividuals.

Don’tmakepostssuchas:“Needextramoney?Youcanearn$5,000weekormorewithAmway.Letmeshowyouasystemthatworks!”

STOP:Posts that make any earnings claims or representations (new car, boat) are not acceptable in a social media environment.

Inadditiontobeinganearningsclaim,whichisnotallowed,itcanalsoturnoffyoursocialmediacontactsbecausethepostisahardsell.Ahardsellisnotwelcomeonsocialnetworksandcanviolatetermsandconditionsforsomenetworks,whereasamoremeaningfulresponsethatdiscussesagenuinepersonalexperiencemaypeaksomeone’sinterestinthebusiness.

TheAMWAY™opportunitycanmakeadifferenceinpeople’slives!Ofcourseyou’reexcitedaboutsharingit.Butwhenyoushareonline,it’simportanttodosotherightway,toavoidalienatingyourcontacts.Herearesometipstokeepinmindwhenprospectingonline:

• Whenothersinquireaboutyourbusiness,don’thard-selltheopportunity.Your“conversations”onlineshouldmimicyourconversationsoffline.

• It’simportanttorememberthatthisis“social”media,andpeoplewillnotappreciatebeingbombardedwith“jointhebusiness”postsasyourstatusupdates.Waitforthepropercontexttoachievethemostsuccessandapproachallopportunityoffersindividually.

• IfsomeoneasksfordetailsabouttheAMWAYsalesplanandeveryonecanseethecontextinwhichyoumakeyourcomment,youcanrespondifyouareinaclosedenvironment.

• Ifyouchoosetosolicitthebusinessopportunity,thismustbedoneinaclosedenvironment–meaningtheonlyoneswhocanseeyourpostsareyourfriendsorfollowers.

Tips for Day-to-day Online InteractionsManaging Negative Comments“Ifyoudon’thavesomethingnicetosay,don’tsayanythingatall.”Don’tyouwisheveryonesubscribedtothisphilosophy?Unfortunately,negativecommentscanhappenwhenyouusesocialmedia,andthewayyourespondcanmakeallthedifferencewhenitcomestohowpeopleviewyourbusinessandtheAMWAY™brand.Herearesomesuggestionsforhowtorespond:

• Ifyouseecommentsthatincludeerroneousfacts,feelfreetocorrectthesemisconceptionspublicly.Makesureyouincludereliablesources,references,orlinkstosupportyourposition.

• Ifacommentisanopinionthatcastsyouorthebusinessinanegativelight,feelfreetopostaresponsethatiscivilandbusinesslike.

• Ifthecommentreflectsanegativecustomerexperienceorisdirectedatyoupersonally,reachouttotheindividualprivatelywithadirectmessage.Ifyoucan’tsolvespecificproductorbusinessconcerns,contactCustomerService.

• Ifthecommentsonyoursiteorprofileareirrelevant,crude,orinappropriate,rememberthatit’syourpageandyoucandeletethem.

• Noteverycommentneedsaresponse!Sometimes,addingmorecommentstoanegativepostbooststhatpost’spopularity.Inthatcase,you’rebetteroffmakinganew,positiveposttooffsetthenegativeone.Ifyou’renotsurehowtorespond,reachouttoyourupline.

Using TestimonialsTestimonialscanbeafabulouswaytopromoteyourbusiness.Butit’simportanttoremainwithinAmwayguidelineswhenyouusethem.Herearesometipstohelpmaketestimonialsworkforyouonline:

• Youcanusetestimonialquotesorvideosofyourcustomers(withtheirpermission),butyoumustmakesurethatallinformationsharedisfactualandcomplieswithAmwayguidelines.RememberthatanyvideonotproducedbyAmwaymustbereviewedandauthorizedbyAmwaypriortobeingusedinasocialmediaenvironmentforyourbusiness.

• Alloftherulesthatapplytoyou,includingthoseregardingproductandbusinessclaims,alsoapplytothosewordsthatarefoundonyourpageorinyourmessages,regardlessofwhethertheywerestatedbyyou,acustomer,orafriend.

• Inappropriatecommentsorfalse,unsubstantiatedclaimsthatyoufindonyourownprofilesandpagesmustberemoved.

• Yourcustomersmustdiscloseanyfinancialcompensationreceivedinexchangefortestimonials,evenifitwasasimplefreesample.

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Personal versus Private Sharingyourpersonallifeonlineisagreatwaytohelppeoplelearnmoreaboutyou.Thepeopleyouconnectwithmayalsobeparents,students,orsmall-businessowners…inotherwords,peoplewhocanrelatetothesmalldetailsyoushareaboutyourself.Helpthemrelatetoyouasapersonsotheyaremorecomfortabledoingbusinesswithyou.

Beprofessionalinsocialmedia,butletyourpersonalityshinethrough.Again,peoplearemorelikelytodobusinesswithsomeonetheyknow,like,andtrust.Understandingthedifferencebetweenin-personconversationsandthosethatcanbeseenbythepublicisimportant,andeveryone’sbalanceofpersonalandprofessionalwillbedifferent.Overtime,yourownstandardsforwhatispersonalandwhatisprivatewillemerge.Butuniversally:

• Monitorandmanageyourprivacysettingsonyoursocialnetworkingsites.Instructionsfordoingthisareeasytofind.SecurityandprivacyprecautionssuchasonlyallowingfriendstoseeyourfullprofilearesmartandhelpfulonsiteslikeFacebook®andVkontakte®,whoseprimarypurposeistoconnectorreconnectwithpeopleyou’vealreadymet.

• Onothersites,suchasTwitter®,publicsharingofinformationopensyourprofileandyourexpertisetotheworld.FollowingtheAmwayRulesofConductrelatedtopublicsolicitationwillhelpprotectyourreputation,andAmway’s.YoumayincludeyourPersonalRetailWebsiteaddressinyourprofile,butifyoushareAmway-relatedinformation,remembertousetheDirectMessagefunctionifthosepostsleadtofurtherinquiriesaboutthesaleofproductsorthebusinessopportunity.

• Realizethatothersalsohaveadefinitionofwhatispersonalversusprivate.Thinkabouthowmuchpeoplereallyneedtoknowaboutyou.Don’tsharethedetailsofyourkids’schedulesorwhenyourhousewillbeemptyforafullweek.Besmart.

• Again,berelevant.Thingsthatarehighlypersonalarenotusuallyrelevanttoallofyourcontacts,andneitheraretopicsthatare“allbusiness.”Trynottoleantoofaronewayortheother.

How You Can Help Protect Yourself and Others OnlineItisnoweasierthaneverforotherstousetheAMWAY™brandtomakeaprofit,scamcustomersandprospects,andtarnishtheAmwayname.ThatiswhyAmwayandtheIBOAIhavepartneredtohelpprotectourbrandfromonlinebrandimpersonatorsandpredators.Herearesometipsonhowyoucanhelp:

• Followsolicitationandtrademarkrulessothatourbrandhasconsistentpresencesonline.

• Followcorporatesocialmediapages.AmwayandtheIBOAIhavecreatedsocialmediapagestoprovideIBOswithdetractor-andspam-freesitestostrengthencredibilityandprovideashareablestory.OurAmwayU.S.YouTube®channel,forinstance,providesIBOswithsearchable,shareablevideosthatarefreeofimpersonatorsorpredatorsusingbrandkeywordstotargetfellowIBOs,prospects,orcustomers.

Connecting with Amway OnlineAcrosstheweb,thousandsofconversationsarehappeningaboutAmwayeveryday.Peoplearetalkingaboutus,andtheyexpectustohaveapresenceandbelisteningandengagingwiththem.Weare!

ThereareblogsandsocialnetworkingsitesthataremanagedbyAmwayNorthAmericaandtheIBOAI,suchas:

TherearealsowaystoconnectonlineinnearlyeveryAmwaymarketaroundtheworld.Forexample,AmwayTaiwanhasitsR&JCaféCommunity;AmwayKoreahasitsAmwayStoryblogandcommunity;AmwayEuropehasanactivebeautycycle®presenceonFacebook;andAmwayAustraliahasseveralTwitter®feeds,basedontheirbest-sellingproductlines.Thesearejustafewexamples!AskyouruplineorAmwayCustomerServicecontacttopointyouintherightdirection.

Whenitcomestointeractingwiththesesites:

Please Do• Commentonblogandsocialnetworkingposts,andshareyourperspective.

• Sharetheposts,videos,andphotosthatAmwaypostswithyourteams,customers,andprospects.

• Askandanswerquestionspostedthere.

Please Don’t• Usethemforself-promotion.Thesepagesarearesourceforeveryone,butit’snotappropriate

toprovideyourpersonalcontactinformation.

• UsethemasasubstituteforCustomerServiceoryouruplinewhenyouhaveaquestionorcomplaintonshipping,productquality,orpolicies.

Wewantyoutoaskusquestionsifwecanhelp,butusegoodjudgment.Anycomplaintsyouleavewillbethereforeveryone’sfriends,customers,andprospectstosee.

Wehopeyoufindthesesitestobeavaluablecredibility-buildingtoolforyourbusinessandthattheyprovideshareableproductinformationandcompanynews.

Blogs:Opportunityzone.comAchieveMagazine.com

Twitter.com/amwayusTwitter.com/nutrilitehealthTwitter.com/artistrybeautyTwitter.com/achievemagazineTwitter.com/iboai

Twitter.com/amwaycanada

Facebook.com/amwayusFacebook.com/nutriliteusFacebook.com/artistryusFacebook.com/iboai

Facebook.com/amwaycanadaFacebook.com/nutrilitecanadaFacebook.com/artistrycanadaFacebook.com/nutrilitecanadiansoccer

Youtube.com/amwayus

Microblogging:

Facebook®:

Video Sharing:

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Guiding Principles in ActionYou’velearnedalotaboutusingsocialmediaforyourbusiness!Nowlet’stakealookattheprofilesofeachofthesefictitiousAmwayIBOs,toseehowtheyputtheseguidingprinciplestowork.

Meet StacyStacyisanAmwayIBOwhohasneverusedsocialnetworkingtoolsbefore.Sinceshe’snewtosocialnetworkingtoolslikeFacebook®,Stacyhasdecidedtojoinasocialnetworkanduseitsociallyfirst,soshegetsusedtowherethingsareandhowpeopletalktooneanother.She’slearningtherulesandetiquetteofhersocialnetwork,andcanidentifythetypesofpoststhatsheenjoys,alongwithwhatannoysher.Forexample,Stacygottiredofseeinggamesandquizresultsgobyfromherfriends,whichmadeherrealizethatthisissomethingshe’llwanttoavoidwhenconnectingwithherprospectsandcustomersonline.

Usesocialnetworkstomakesocialconnectionsfirst,beforeusingthemforbusiness.

Avoidpostingtheresultsofyourgamesandquizzesallthetime,shouldyouusetheseonyoursocialnetworks.They’refuntotake,butyoushouldchoosenottosharetheresults.

OnceStacyfeelscomfortablewithhersocialnetwork,shebeginsinteractingwithpeople.Shetakesalittletimeeachdaytoanswerquestionsandrespondtocommentsthattheypost.She’salsoreadingotherpeople’sblogsandposts,alongwithAmwayblogs,andcommentingonthem.Shepassesalongtheinformationshethinkshercontactswillenjoythroughhersocialnetworks.Hercontactsreallyappreciatethefactthatshe’sconnectingwiththem,andsomehaveevenboughtAMWAY™productsfromher,andjoinedherteam,becauseofthevaluesheconsistentlyprovides.

Buildingrelationshipsiskey!Besuretotakesometimetoconnectwithpeopleandrespondtotheirposts.It’salsogreattoshareinformationthatyourcontactswillvalue.Andwhenyoulikeinformationthatothershaveprovided,letthemknowbyleavingacomment.Oneofthegreatestcomplimentsyoucangivetosomeoneistoprovidefeedbackandshowyouarepayingattention.

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Meet JavierJavierhasbeenanAmwayIBOfor10years.Heloveshisbusinessandhasexperiencedalotofsuccessthroughbuildinganactivedownlineorganization.EthicsinbusinessisextremelyimportanttoJavier.HeisproudofAmwayandtheorganizationthathehasbuilt.Hewantstoensurethatheandhisteamcontinuetobuildareputationofethicsandintegrityoncetheybeginusingsocialmedia.HereviewsAmway’sguidelinesforsocialmedia,andsharesthemwithhisteam,tohelpguidesuccessfulonlineinteractions.

Javier’s ChallengeSomeofthemembersonJavier’steamhavesetupprofileswithnameslike“HealthyLivingwithNutrilite”and“AmwayAndy.”They’reusingAmwaylogosasprofilepictures,makingproductclaims,andtalkingabouthowmuchmoneythey’vemadeonline.Herearesomeexamplesofpostsfromhisteam:

Javier’s SolutionJavierdirectshisteamtoAmway’sSocialMediaGuidelines,whichclearlyoutlineAmway’spolicieswithregardstosocialmediamarketingandhowIBOsshouldpositionthemselves.Herearesomeofthepoliciesheemphasizes:

1. Usingbrandimagesandlogos–UsingAmwaylogos,includingNUTRILITE®,ARTISTRY®,eSpring®,oranyotherAMWAY™productlogosinyoursocialmediapresenceisnotallowedwithoutpriorpermissionfromtheCorporation.

2. Namingyourpage–Amwaywillnotallowtheuseofitstrademarksortradenamesaspagetitlesorprofilenames.Peoplewanttoknowyourrealnameanyway.

3. Makesureyoudonotoverstateproductoropportunityclaims.It’sneverOKtowritepostsstatingthingslike“curescancer”and“bestmascaraontheplanet.”SticktoAmway-approvedclaimsandreal,provenstoriesandtestimonialsinsteadofhype,whichturnsprospectsaway.

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Get everything cheaper at wholesale!!!!Amway.com/andyIBO Go ahead and REGISTER!!!!!! You won’t regret this decision!!!!!!1:45 PM January 24th via web

AMWAYandy

Sharon Smith Need extra money? You can earn $5,000 a weekor more with Amway. Let me show you a system that works!42 minutes ago via web

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Meet Eun SukEunSukisanAmwayIBOwhohasbeenusingsocialmediatoolswithhisfriendsforyears.Hecan’trememberatimewhenhecouldn’ttalktohisfriendswithhismobilephoneinhand!

Eun Suk’s ChallengeWhenEunSukfirstjoinedAmway,heknewthatsocialmediacouldhaveabigimpactonhisabilitytoreachpeoplewithhisbusiness.Unfortunately,hedidn’tunderstandthatthere’sadifferencebetweenwhatyoucandowhenusingsocialmediawithyourfriendsandwhenyou’reusingitforbusiness.Allhedidwasshareinformationabouthisbusinessandconnectwitheveryone,whethertheyweregoodfitsornot.Asaresult,helostseveralfriendswhomighthavebeengoodprospects.

Eun Suk’s SolutionFortunately,EunSuk’suplinepulledhimasideandshowedhimsomebestpracticesinusingsocialmediaforhisbusiness.Here’swhatEunSukdoesnowwhenusingsocialmediaforhisbusiness.Firstandforemost,hestrikesahealthybalancebetweenpersonalandAmwayinformationonhissocialnetworks.Heknowsthathehastobehimselfbeforepeopleareevergoingtowanttohearabouthisbusiness.

Beyourselffirst.Peopleneedtocometoknow,like,andtrustyoubeforethey’llchoosetodobusinesswithyou.Strikeacarefulbalancebetweenbusinessandpersonalposts.

WhenEunSukdoestalkaboutproducts,hemakessureitrelatestohispersonalsituation,suchastalkingabouthowtakingamultivitaminhelpshimliveahealthylifestyle.Healsodemonstrateshisvaluebyimpartingverifiablefactsandlinks,suchas,“Thesunisthemostintensefrom10a.m.to3p.m.Sowearprotectiveclothing,andalwaysapplyamoisturizingsunscreen.”Thispostofferssimple,sound,andaccurateadviceandrepresentsEunSuk’sbusinesswell.

Asaresult,EunSukfindsthathisfriendsandotheronlinecontactsnowcometohimforadvicewhenchoosingproducts.Andthat’sgreatforbusiness!

Keep Learning!Inthisguidebook,you’vereceivedagreatfoundationinthewaysthatyoucanusesocialmediaeffectivelyforyourAMWAY™business.Oneofthebestwaystokeeplearningaboutthesetoolsistousethem!Setupyourprofiles,listenfirst,andconnectwithpeople.

Amwaywillworktoprovideyouwithfuturetrainingopportunitiesandsocialmediaresources.Wewishyougreatsuccess!

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