amy mitchell deputy director pew research center’s project for excellence in journalism...
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Amy MitchellDeputy Director
Pew Research Center’s Project for Excellence in Journalism
The Future of the Press:Challenges & Opportunities
92% GET NEWS FROM MULTIPLE PLATFORMS
People Today are News Grazers
HOW MANY NEWS SITES USERS VISIT DAILY
But not Aimless Wanderers
HOW OFTEN USERS GET NEWS OR INFORMATION FROM SOURCES
News Online is Frequent…
56% BEGIN WITH A NEWS AGGREGATOR OR PORTAL
Social…Search-based…
3 MINUTES 6 SECONDS PER SESSION
…and Quick
26% OF AMERICANS ACCESS NEWS ON THEIR CELL PHONES
Going Mobile
Newspaper Circulation in Decline
Print Advertising Revenue in Greater Decline
Classified and Retail Advertising Tumbles
1. DECOUPLING OF NEWS AND ADVERTISING
2. NO DOLLAR FOR DOLLAR VALUE
3. 79% NEVER CLICK ON ADS FROM NEWS SITES
Online Advertising Revenues Fall Short
Print Ads Account for 90% of Total Ad Revenue
• STAFF DOWN BY MORE THAN 30% SINCE 2000
• $1.6 BILLION LOST IN PRINT NEWS BUDGETS SINCE 2006
• ½ OF STATES NO LONGER HAVE STAFF IN D.C.
Newspaper Newsrooms Shrinking
Shrinking News Content
• PARTNERSHIPS
• PRO – AM RELATIONSHIPS
•FREELANCE REPORTERS
•NON-NEWS REVENUE STREAMS
New Experiments
SAVED BY THE TABLET?
JOURNALISM AS A SERVICE
Journalism in the 21st Century
1. AUTHENTICATION
2. A WATCH DOG
3. WITNESS BEARER
4. FORUM LEADER
5. SENSE MAKING
6. SMART AGGREGATION
7. EMPOWERER
8. ROLE MODEL
Eight Functions of Journalism
Amy S. MitchellDeputy Director
Pew Research Center’s Project for Excellence in Journalism
The Future of the Press:Challenges & Opportunities