amy scott, emarketing manager deborah moldrich, contact service centre manager social media @ uws
TRANSCRIPT
Your invitation to provide content through Social Media channels at UWS
The Contact Service Centre commitment in UWS Brand Monitoring in Social Media
Guidelines on connecting as a UWS staff member (officially and unofficially)
Social Media @ UWS
Creative Commons
Community
CollaborationCopyright
Content
Commentary
Connecting
Culture
Conversation
To add content to Facebook, contact me to discuss
options and opportunities!!!
Amy Scott02 9678 7508
Contact your Web Coordinator for details
on:
• Creating a video that is optimised for upload
• What content (other than the video) you need to provide
• Where you would like to embed the video
• Alternate options
Social Media Brand Monitoring
Purpose:1. To correct inaccurate information 2. To monitor UWS brand / reputation3. To source, and refer on, useful feedback
Social Media Registry
Master registry of all UWS related sites
The current count is..... 26 facebook pages 248 facebook groups 14 twitter channels 9 blogs
.... And still climbing
Level of Monitoring
High Level Monitoring: frequent activity and comments made about UWS directly. Monitor weekly.
Mid Level Monitoring: activity every few weeks and has comments made related to UWS. Monitor fortnightly.
Low Level Monitoring: last activity was one to two months prior to last assessment. Monitor monthly.
Scenarios requiring a response Posting responses to enquiries about
UWS coursesHi, I'm just wondering exactly what the entry requirements are for Medicine at UWS, considering I completed the HSC last year (ATAR: 99.50)....I know that UNSW uses a 50:50 ratio of HSC: Uni marks, but is UWS the same? I have been told that they take whichever is better, but I haven't found much definite information on this online...I'm just a little worried because whilst I'm sitting on about a D average for my subjects at uni, they won't be as high as my ATAR, so I would prefer to use that only...
Hello, When applying for Medicine at UWS there are three stages to the application process. -First your academic qualifications..., if you have an ATAR and a GPA (for students who have completed a degree or have completed a minimum of one year’s full time study in a degree course) we take whichever is your highest rank. This rank must reach a minimum threshold of either an ATAR of 93.55 for GWS applicants, or a GPA of 5.5 on the 7 point scale. - Second, if your academic rank meets the threshold we then consider your UMAT results. -Third, those applicants with the highest UMAT scores are invited to attend a multi-station interview. The final decisions are made based primarily on your performance at the interviews. They may also consider your UMAT results however this has a less emphasis. -For more info regarding UWS Medicine applications, visit the School of Medicine website: http://www.uws.edu.au/medicine/som/courses/applying_for_medicine/application_information
Hope this helps and good luck!
Scenarios requiring a response Removing defamatory postings (or
asking administrators to do so) Replying to brand posts where we
cannot remove post
Social Media Guidelines
To provide UWS representatives withguidance on their rights and
responsibilitieswhen using social media as part of
their role at UWS (i.e. official use) and when
engaging in the personal use of social media (i.e.unofficial use).
Social Media Guidelines
Applicable to all UWS representatives: Staff Students Contractors Employees of UWS entities
Developing a UWS Social Media Channel...
What OPA need to know: Rationale behind the request – audience /
budget / timeframe / peak periods Your measurement for success Site Domain Name (if applicable) Creative Brief requirements
Developing a UWS Social Media Channel...
Competitor Information Any issues, constraints or risks Any assumptions and requirements Your workflow management Any software requirements Marketing and Communication
Opportunities