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Amy Thomas, MBA 5727 Chadwick Lane Brentwood, Tennessee 37027 615-364-0988 Amy_EThomas@Yahoo.com

Professional Profile

Accomplished communications professional with more than 20 years’ experience in strategic, results-driven

communications and project management; 16 cumulative years in healthcare. Skilled in critical thinking and cultivating

relationships with company leadership, physicians, vendors and strategic partners. Experienced in collaborating on

new healthcare growth initiatives to bring best practices to the forefront to meet the needs of the organization and

stakeholders. Able to expedite projects with strong attention to details and prioritization. Can assess both internal and

market factors to develop effective, targeted communication and marketing strategies.

Career Highlights

Senior Communications Manager (promoted from Marketing Manager) October 2003 – Present

Community Health Systems, Inc. – Franklin, TN (Healthcare Industry)

CHS is a leading operator of general acute care hospitals with 135 hospitals in 29 states.

Communications leader on internal teams: 2007 Triad acquisition (added 54 hospitals); Meaningful Use rollout;

and 2012 new corporate-wide travel program (represents a $90M annual spend).

Assisted in development of new acquisition toolkit for senior leadership.

Manage direct-mail community newsletter program for 98 hospitals to educate communities and strengthen market

share.

Manage vendor relationships that provide Yellow Page ads and online local listing management, SEO and CRM

for hospitals.

Oversee hospitals’ volunteer programs with adherence to legal guidelines and service excellence initiatives. Adult

programs have grown 79% in five years due to education, training and retention initiatives.

Internal and external writing for traditional, social media and other delivery platforms: corporate newsletters for

physicians, nurses, and company leadership; physician bylined articles; press releases; service line brochures;

SEO web content; ad copy; and company recruitment brochures, including competitor’s analysis.

Write and oversee production of quarterly, national 24-page publication for 100,000+ seniors.

Created writing Style Guide to ensure uniformity throughout the company.

Writing, content management and persona development for revamp of hospital websites.

Thomas Marketing Solutions October 2002 – October 2003

Nashville, TN (Freelance/Contract)

The M Group – Managed national PR campaign for new product launch for Aladdin Temp-Rite Healthcare Division

resulting in more than 220 media hits in two months.

New Haven Records – Managed PR efforts for two newly signed artists, capturing 182 media hits in six months.

Community Health Systems, Inc. – Developed direct mail nurse recruitment materials and supporting collateral

including an operations and budget manual; represented company at national pharmacy and nurse recruiting events;

researched stock option study of competitors.

Freelance writer – Nashville Lifestyles and NFocus magazines; ghostwriter for a Nashville executive’s autobiography.

Puffy Muffin restaurant – Produced (writing, photography, design, printing, marketing) Memories in the Making

cookbook; produced updated edition in 2012.

Parents Reaching Out 20th Anniversary events – Raised almost $70,000 and secured 11 new sponsors.

Music City Parking – Copywriting and redesign of marketing collateral for consistent branding.

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Amy Thomas, MBA

PR/Event Manager, T.J. Martell Foundation March 2001 – October 2002

Nashville, TN (Divisions in New York, Los Angeles, Nashville) (Healthcare Fundraising)

The TJMF is a primary funder of innovative research for treatments and cures of leukemia, cancer and AIDS. In

Nashville, TJMF supports the Frances Williams Preston Laboratories at the Vanderbilt-Ingram Cancer Center. Money

is raised through signature events leveraging the mass appeal of recognized music and entertainment industry talent.

Public & Media Relations Highlights:

Tripled media hits in one year, including coverage with MTV, NFL.com, and “Southern Living.”

Produced quarterly newsletter; developed ads for entertainment industry publications; secured celebrity

endorsements.

Coordinated joint projects with foundation partner, Vanderbilt University Medical Center.

Event Management Highlights:

Established execution plans for six major fundraising events, including ‘Country in the Rockies’ and celebrity wine

dinner. Worked with celebrity management to procure artist participation.

Netted $70,000 for first-year event, ‘Fishing For A Cure.’

Secured new national partners: Miss USA/Universe Organization, Business Wire, Burrelle’s, Tennessee Titans.

Marketing/Advertising Manager April 1999 – February 2001

Shepherd Financial Services, Inc. – Nashville, TN (sold to Legacy Financial) (Financial Services Industry)

Responsible for marketing, advertising and PR functions for start-up company formed to provide values-based

investment products and services.

Signed more than 300 independent financial advisors in one year due, in part, to development and placement of

national, multi-media communications campaigns.

Conducted SWOT analysis to assess current and potential customers, financial advisors, and market patterns.

Wrote and produced marketing collateral and education pieces for network of independent financial planners.

Marketing Project Coordinator July 1998 – March 1999

TCS Management Group – Brentwood, TN (sold to Aspect Telecommunications) (Call Center Software Industry)

TCS was a leading provider of workforce management software and call center solutions.

Managed marketing initiatives including development of direct mail and email campaigns, and Reference and Site

Visit Program to strengthen sales efforts .

Wrote and supervised production of brochures and case studies for sales force.

Worked with Nashville venues to coordinate annual User Forum (1,400 clients).

Managed two FTEs.

Marketing/Advertising Director July 1996 – April 1998

Bell Tower Square – Pigeon Forge, TN (Five Stores) (Retail/Tourism Industry)

Responsible for marketing, advertising and special events for the 43,000 square foot, six-store shopping

complex/tourist destination.

Co-op fund management resulted in $25,000 reimbursement annually.

Quadrupled news clippings and tripled TV exposure in one year.

Increased tour visits by 50% in one year due to cultivation of tour market.

Increased artist signings by 200% in one year with targeted special events.

Created online shopping site that exceeded $15,000 in first-year sales.

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Amy Thomas, MBA

Communications/Project Management July 1993 – July 1996

Knoxville, TN area (Freelance/Contract)

Rubbermaid Office Products (Project Coordinator, International Repackaging Program, 16-mn. project)

Led team of six to complete more than 150 packages that met legal, regulatory, product and distribution guidelines –

two months ahead of schedule.

North American Advanced Materials – Developed and executed communications campaign to position the ceramic

technology company for IPO. Managed investor relations communications to adhere to SEC guidelines.

General Electric (8-mn. project) – Managed team of (8) to write compliance documentation for ISO 9002.

Sea Ray Boats – Coordinated annual Dealer’s Conference in Tampa, Fla.

Resource Valley Medical News – Feature writer for regional healthcare publication.

Media/Public Relations Specialist March 1991 - July 1993

Overlook Center Inc. – Knoxville, TN (purchased by Fort Sanders Reg. M.C.) (Healthcare Industry)

This nonprofit organization provided comprehensive outpatient mental health services in five counties.

Managed marketing and PR efforts, including production of internal/external publications, annual report, ads,

videos, media relations and special events, including an annual 5K run.

Community Relations Coordinator June 1986 – December 1990

Blount Memorial Hospital – Maryville, TN (Healthcare Industry)

Assisted marketing director with internal/external communications, special events for physicians and hospital,

budgeting, database management, and health promotions.

Copywriting: quarterly magazine and brochures; physician and employee newsletters; media releases.

Created leadership outreach program and developed hospital’s first physician speakers’ bureau.

Hospital representative on American Cancer Society, American Red Cross and other project committees.

Education University of Tennessee – Knoxville, Tenn.

B.S. – Communications, Public Relations

concentration

Lipscomb University – Nashville, Tenn.

MBA – Healthcare Management concentration

GPA: 4.0, Delta Mu Delta honor society

Recent Awards Healthcare Marketing Today Aster Awards: 2012 & 2007 Bronze, 2010 Gold, 2008 Silver – magazine Healthcare Marketing Report: 2012 & 2006 Merit Award – magazine; 2009 Merit Award – newsletter; 2006 Bronze -

Total PR Program, Healthy Woman program

2011 & 2008: CHS Marketing Team Player Award

2002: Wrote marketing plan for Junior League of Nashville Notably Nashville cookbook which received national

Sales and Marketing Award

Recent Community Outreach 2011-present Montgomery Place HOA Board of Directors

2010 Nashville Flood–Hands on Nashville volunteer

2008 Leadership Brentwood

2008 Brentwood Chamber of Commerce, Star Gala committee

2008 Citizen’s Police Academy, Brentwood Police Department

2006-2011 Rocketown Board of Directors

Junior League of Nashville sustaining member