Events Sourcing: How to Source Using Conference and Event Sites Presented by Amybeth Quinn, Global Strategic Sourcing Manager, HP Cloud

Finding Conference Speakers • Building a Boolean search

– inurl: and intext:- tell your search engine you want specific words in the URL or the text itself

• Examples: – inurl:speaker – inurl:”speaker bio” – inurl:”presenter bio” – intext:bio

– Keywords – add some title, company, locations,or skill keywords to help narrow your search – Year – by adding the current year, you can narrow your search down to more recent speakers and events

• Examples: – inurl:speaker intext:bio "engineering manager" 2015 – inurl:"presenter bio" engineering 2015

Finding Conference Attendees

• Eventbrite.com – Eventbrite sites have the option to make their attendee lists unavailable for public viewing – Adding “attendee list” to the Boolean search will yield sites where public attendee lists are available – Easy to do title or company searches to pull results from the attendee lists (site:eventbrite.com "attendee list" 2015

"software developer“) • Lanyrd.com (it’s owned by Eventbrite)

– Public attendee lists are available (site:lanyrd.com inurl:attendees) – Speakers and attendees listed together, with external profile links – Can also search for speakers

• Sched.org – More social for attendees and speakers – Twitter, Facebook, LinkedIn links often provided – Will also be able to view schedule grids and other – Using inurl:directory you can find both attendee and speaker lists

• site:sched.org inurl:directory "software developer“ • site:sched.org inurl:directory "mechanical engineer“

• Meetup.com – Use intitle: operator to help narrow down both events and group members by location (site:meetup.com intitle:seattle) – Use inurl:member to call specific member profiles (site:meetup.com inurl:member intitle:seattle openstack)

If you, your team member, or your business are planning to attend an event, take advantage of your participation!

– Leverage the attendee list • If you get access to an attendee list pre-event, comb through it and pick out persons of interest • Even better, if the attendee list is publicly available (as through Sched.org or Eventbrite), scour it!

– Check for social network auto-updates • Official event hashtags will reveal who is interested in and possibly going to the event • Some registrations allow you to share your attendance with your friends – set up search strings to track those

messages – Centrally collect your data and share with your business for identification of persons of interest

• LinkedIn Project folders • Archively Workspaces • Good ol’ spreadsheet (Excel, Google Doc, Smartsheet)

– Outreach pre- and post-event • Connect via social networks • Do a mailmerge • Schedule a meeting

TARGETED AUDIENCES!

NAMETAGS!

SUBJECT MATTER EXPERTS!

SPEAKER BIOS!

LEARN SOMETHING, YOURSELF! [Reasons to use events sourcing techniques]

Questions? Email me at researchgoddess@hp.com