an ecosystem approach to social media - zaaz's 21 slides
DESCRIPTION
Aaron Louie talks about the importance of loops in ecosystems and social media strategy.TRANSCRIPT
An Ecosystem Approachto Social Media
(crap fertilizer)
Aaron LouieZAAZ
Me
Graphic Designer Biologist Psychologist Web Developer Librarian User Experience Designer Urban Farmer
This kind of farming
Photo: Kristen Shuyler via Flickr
Not this kind of farming
Photo: Andrew Stawarz via Flickr
Resources Food $$
Photo: noiseburst via Flickr
Dust Bowl
Photo: Wikipedia
Photo: backpackphotography via Flickr
Ecosystem Scienceto the rescue
Ecosystem
• Complex• Interdependent• Organisms• Resources• Relationships
A Simplified Food Web for the Northwest AtlanticDavid Lavigne, Natural Sciences and Engineering Research Council
Rules of Healthy Ecosystems
• Everything that eats is eaten.
• Everything that dies decomposes.
• Everything that poops fertilizes.
Diagram: Mindfully.org
Rules of Healthy Ecosystems
• Everything that eats is eaten.
• Everything that dies decomposes.
• Everything that poops fertilizes.
Diagram: Mindfully.org
PoopLoop
This kind of farm
Photo: Robbi Baba via Flickr
Not this kind of farm
Photo: Andrew Stawarz via Flickr
WTF?Social Media?
If you treat social media like this…
Photo: noiseburst via Flickr
…you’re treating customers like this
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…you’re treating customers like this
Art: ~AdoC via deviantART
Art: ~AdoC via deviantART
Social Media is an Ecosystem
• Complex• Interdependent• People• Content• Relationships
The Healthy Social Media Ecosystem
• Every user type produces.• Everything that is produced has an audience.• Value-less content is decomposed into
valuable information: i.e. analytics, market intelligence.
Social Media poop
• Outdated content• Unanswered questions• Inactive profiles• Flame wars• Astroturf
ValueLoop
Value Web$
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