an enterprising future for social psychology postgraduates
DESCRIPTION
These slides are from an enterprise workshop with social psychology postgraduates at the British Psychological Society's Social Psychology Section Annual Conference at the University of St Andrews, 2012. In the workshop, there were some great entrepreneurial ideas & some very interesting discussions about the compatibility of psychology and enterprise. We might even produce a summary of those discussions - watch this space:)TRANSCRIPT
Workshop: An enterprising future for social psychology postgraduates
Jenna Condie | [email protected] @jennacondie
About this workshop:
Myth Busting &
Context Setting
About this workshop:
Entrepreneurial Social
Psychology
About this workshop:
You
The aim is to grow!
Comfort Zone
Growth Zone
Danger Zone
Growth Zone
What is enterprise? Im
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What are the key characteristics of a successful entrepreneur?
n. An undertaking; something projected and attempted; particularly, an undertaking of some importance, or one requiring boldness, energy, or perseverance.
n. An adventurous and enterprising spirit; disposition or readiness to engage in undertakings of difficulty, risk, or danger, or which require boldness, promptness, and energy.
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Sound familiar?
v. To undertake; attempt to perform or bring about.
v. To essay; venture upon.
v. To give reception to; entertain.
v. To attack, as with a malady; overcome.
v. To surround; circumstance.
v. To engage in an undertaking; essay; venture.
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Sound familiar?
Born or made debate
Enterprise aslearned
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Enterprising psychologists are everywhere!
Just not adopting ‘enterprise’ terms in psychology?
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Collaboration
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Innovation
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Social ChangeIm
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Social Enterprise
Knowledge exchange/transfer
Some Teamwork
Ideas generation - One you already have,- One you come up with together,- Or an idea for a new mobile phone app.
The Spider: Developing your ideas
1. What is it? (e.g. product, service, training) 2. Who is it for? (target market)3. Purpose - why is it needed/wanted?4. What are the potential revenue streams?5. What do you need? (e.g. funding, contacts) 6. Who/what is your competition? Who could
you collaborate with?7. Who are your team? Why are they a part of
it?8. Any links with teaching, learning and/or
research?
Third Stream
“…As institutions delve further into these [enterprise] activities, it has become clear that most third stream activities have (and should have) strong linkages with teaching and/or research, and that it is important to emphasize synergy and integration sooner rather than later.” (Hatakenaka, 2005, p. 8)
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Entrepreneurial Culture
Academia is an industryIm
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How many PhDs…too many!
We must stand out!
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‘The best way to predict the future is to create it’ Peter Drucker
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Make your
move, play the
game.
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Competitiveness
NW enterprise school 2010
In Dragon’s Den Style!
The PsychUK funding council has grants of up to £20k available. You need one to get your idea off the ground.
Prepare your pitch for the judging panel.
Elevator Pitch for the Grant
Your enterprise in 60 seconds
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The importance of networks
“Tell everyone what you want to do and someone will want to help you do it” W. Clement Stone
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REDS guide to networking
Available to download: www.slideshare.net/salfordpgrs/reds-guide-to-networking
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Mini-strategy
- 5 things I will do in the short term
- 3 strategic moves I will make
- What I will have achieved by this time next year.
If you are comfortable, you are not enterprising
Comfort Zone
Growth Zone
Danger Zone
Growth Zone
Workshop: An enterprising future for social psychology postgraduates
Jenna Condie | [email protected] @jennacondie