an enterprising future for social psychology postgraduates

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Workshop: An enterprising future for social psychology postgraduates Jenna Condie | [email protected] @jennacondie

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These slides are from an enterprise workshop with social psychology postgraduates at the British Psychological Society's Social Psychology Section Annual Conference at the University of St Andrews, 2012. In the workshop, there were some great entrepreneurial ideas & some very interesting discussions about the compatibility of psychology and enterprise. We might even produce a summary of those discussions - watch this space:)

TRANSCRIPT

Page 1: An enterprising future for social psychology postgraduates

Workshop: An enterprising future for social psychology postgraduates

Jenna Condie | [email protected] @jennacondie

Page 2: An enterprising future for social psychology postgraduates

About this workshop:

Myth Busting &

Context Setting

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About this workshop:

Entrepreneurial Social

Psychology

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About this workshop:

You

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The aim is to grow!

Comfort Zone

Growth Zone

Danger Zone

Growth Zone

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What is enterprise? Im

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What are the key characteristics of a successful entrepreneur?

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n. An undertaking; something projected and attempted; particularly, an undertaking of some importance, or one requiring boldness, energy, or perseverance.

n. An adventurous and enterprising spirit; disposition or readiness to engage in undertakings of difficulty, risk, or danger, or which require boldness, promptness, and energy.

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Sound familiar?

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v. To undertake; attempt to perform or bring about.

v. To essay; venture upon.

v. To give reception to; entertain.

v. To attack, as with a malady; overcome.

v. To surround; circumstance.

v. To engage in an undertaking; essay; venture.

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Sound familiar?

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Born or made debate

Enterprise aslearned

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Enterprising psychologists are everywhere!

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Just not adopting ‘enterprise’ terms in psychology?

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Collaboration

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Innovation

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Social ChangeIm

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Social Enterprise

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Knowledge exchange/transfer

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Some Teamwork

Ideas generation - One you already have,- One you come up with together,- Or an idea for a new mobile phone app.

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The Spider: Developing your ideas

1. What is it? (e.g. product, service, training) 2. Who is it for? (target market)3. Purpose - why is it needed/wanted?4. What are the potential revenue streams?5. What do you need? (e.g. funding, contacts) 6. Who/what is your competition? Who could

you collaborate with?7. Who are your team? Why are they a part of

it?8. Any links with teaching, learning and/or

research?

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Third Stream

“…As institutions delve further into these [enterprise] activities, it has become clear that most third stream activities have (and should have) strong linkages with teaching and/or research, and that it is important to emphasize synergy and integration sooner rather than later.” (Hatakenaka, 2005, p. 8)

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Entrepreneurial Culture

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How many PhDs…too many!

We must stand out!

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‘The best way to predict the future is to create it’ Peter Drucker

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Make your

move, play the

game.

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Competitiveness

NW enterprise school 2010

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In Dragon’s Den Style!

The PsychUK funding council has grants of up to £20k available. You need one to get your idea off the ground.

Prepare your pitch for the judging panel.

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Elevator Pitch for the Grant

Your enterprise in 60 seconds

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The importance of networks

“Tell everyone what you want to do and someone will want to help you do it” W. Clement Stone

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REDS guide to networking

Available to download: www.slideshare.net/salfordpgrs/reds-guide-to-networking

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Mini-strategy

- 5 things I will do in the short term

- 3 strategic moves I will make

- What I will have achieved by this time next year.

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If you are comfortable, you are not enterprising

Comfort Zone

Growth Zone

Danger Zone

Growth Zone

Page 35: An enterprising future for social psychology postgraduates

Workshop: An enterprising future for social psychology postgraduates

Jenna Condie | [email protected] @jennacondie