an experience like no other - mall of saudi
TRANSCRIPT
AN EXPERIENCE LIKE NO OTHER
MALL OF SAUDI
Mall of Saudi will be the Kingdom’s flagship destination for retail, leisure and
prestigious stores as well as new brands making their debut in the market.
Mall of Saudi will represent the next generation of integrated shopping malls, bringing the latest trends in international mall design and catering to the Saudi customer of tomorrow.
Designed as a lifestyle venue, the mall will contain the most recognizable brands in retail from fashion, home styling to electronics.
1. MALL OF SAUDI
THE KINGDOM’S FLAGSHIP DESTINATION
The largest malls were developed a decade ago, none of which provide the one-stop shopping experience demanded by present-day Saudi customers.
Saudi, a super-regional project with a full range of products and services in a single location.
2. RIYADH
A MARKET WITH GREAT POTENTIAL
40,000 –
35,000 –
30,000 –
25,000 –
20,000 –
15,000 –
10,000 –
5,000 –
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AlexandriaCairo
Beirut
Muscat
Sharjah
Jeddah
Bahrain
Ajman Fujairah
Abu DhabiDubai
TOTAL RETAIL POTENTIAL SAR BN
20
18 R
eta
il P
ote
nti
al P
er
Cap
ita (
SA
R)
2018 Mall GLA per Capita (SQM)
Tunis
• Largest retail market in the Middle East• 6 million population• SAR 101 billion of retail potential
2018 MALL GLA PER CAPITA
62
101
43
Riyadh
26
51
9863
Doha
Mall of Saudi is located in the Al Narjis District with direct access from Thumamah and Abi Bakr As-Siddiq Roads, both of which are being upgraded to form part of Riyadh’s inner-city motorway infrastructure.
3. LOCATION
STRATEGICALLY SITUATED IN THE HEART OF NORTH RIYADH
KING SALMAN RD
KING ABDULLAH RD
KIN
G K
HA
LID R
D
KIN
G FA
HD
RD
AIR
PO
RT
RO
AD
EASTERN
RING
RD
DAMMAM RD
NORTHERN RING RD
KHURAIS RD
Prince Faisal Ibn Abdulaziz Rd
Olaya Street
SHAIKH JABER ALAHMED ALSABAH
JEDDAH
MECCA
MEDINA
Kind Saud University
King Fahd Interntional Stadium
King Abdullah Financial District
Kingdom Hospital
Imam Muhammad Ibn Saud
Islamic University
Riyadh PassengerRailway station SAR
King Khalid International Airport
DAMMAM
KIN
G FA
HD
RD
King SaudBin AbdulazizUniversity for
Health Sciences
Riyadh International Convention &
Exhibition Center
Princess Nourah Bint Abdulrahman
University
ABU BAK
R AS SIDD
IQ RD
THUMAMAH RD
RIYADH
KING SALMAN RD
THUMAMAH RD
AB
U B
AK
R A
S SIDD
IQ R
D NORTHERN RING RD
KING ABDULLAH RD
AIR
PO
RT R
D
KIN
G K
HA
LID
RD
KIN
G FA
HD
RD
EA
STE
RN
RIN
G R
D
DAMMAM RD
PR
INC
E FA
ISA
L IBN
BA
ND
AR
AB
DU
LAZ
IZ R
D
Olaya Street
KIN
G FA
HD
RD
King SaudUniversity
King AbdullahFinancial District
Kingdom Hospital
Imam Muhammad Ibn Saud
Islamic University
King Khalid International Airport
King Saud Bin AbdulazizUniversity for Health Sciences
Riyadh International Convention &
Exhibition Center
Princess Nourah bint Abdulrahman
University
Al Narjis
CENTREOF RIYADH CITY
North Riyadh, Mall of Saudi’s location, is the fastest growing zone in the city. Riyadh’s average population growth is forecast to be 1.1% per annum between 2018 and 2025. The immediate area around Mall of Saudi is forecast to grow at 2.3%.
CURRENT
TOTAL TRADE AREA
1.5 MILLION PEOPLE
IN 2025
1.8 MILLION PEOPLE
1.1 MILLION PEOPLE IN THE SECONDARY TRADE AREA IN 2025
692,303 PEOPLE IN THE
PRIMARY TRADE AREA IN 2025
PRIMARY CATCHMENT AREA
SECONDARY CATCHMENT AREA
4. CATCHMENT
RIYADH’S FASTEST GROWING AREA
KING ABDULLAH RD
THUMAMAH RD
KING
KHALID
RD
EASTERN RIN
G RD
NORTHERN RING RD
KHURAIS RD
King Fahd Road
SHAIKH JABER ALAHMED ALSABAH
King Khalid International Airport
The neighbourhoods around Mall of Saudi have the highest retail potential in Riyadh due to their consolidated residential structure and relatively high incomes per capita. This contrasts with the locations of other super regional mall projects with lower density catchment areas which will require longer for their retail potential to emerge.
EXISTING MALLS:
1 RIYADH GALLERY MALL
2 HAYAT MALL
3 GRANADA CENTRE
4 PANORAMA MALL
5 AL NAKHEEL MALL
6 AL HAMRA MALL
7 RIYADH PARK MALL
UPCOMING MALLS:
8 AL KHALEEJ MALL
9 KAFD
10 CORDOBA BOULEVARD
11 AL WEDYAN
12 UNIVERSITY BOULEVARD
13 MALL OF ARABIA
14 THE AVENUES RIYADH
15 MALL OF SAUDI
5. RETAIL POTENTIAL
RIYADH’S HIGHEST CONCENTRATION OF SPENDING
MALL OF SAUDI CATCHMENT RETAIL POTENTIAL
SAR 32.2 BILLION
1
7
2
3
4
5
6
8
9
10
11
12
13
14 15
MALLS OVER 50,000 SQM GLA
RIYADH RETAIL POTENTIAL IN 2025
RETAIL POTENTIALS
ABOVE SAR 10 BILLION
SAR 5–10 BILLION
SAR 1–5 BILLION
BELOW SAR 1 BILLION
$$$
$$
$
$
6. CUSTOMER INSIGHTS
FULFILLING DEMANDExtensive consumer research has confirmed shopping habits in Riyadh and highlighted shortfalls in the market. Mall of Saudi is positioned to fulfil this shortfall with its exclusive
Source: GRMC Advisory Services, 2018
Loyalty40% of frequent mall shoppers go at least twice a month to competing destinations.
Grocery+70% of shoppers grocery shop during a mall visit,
with 42% purchasing a full trolley of goods.
Meeting with friends 21% of customers visit shopping malls to meet friends.
QualityCustomers have expressed a preference for good quality food and beverage outlets with ample spaces, outdoor
seating, fresh air and greenery, which is ranked third most important reason for choosing a mall.
Travel timeCustomers are willing to travel long distances for a special
experience; 80% of people are willing to travel over 30
Dining75% of shoppers combine
leisure with dining
Leisure50% of shoppers combine
shopping with leisure.
OVER 600+STORES
OF MALLGROSS LEASABLE AREA
296,000 SQM
CARREFOURHYPERMARKET
9,000 SQM
INDOOR SKI SLOPE AND SNOW PARK
40,000 SQM
10,000PARKINGSPACES
A 5 STAR LUXURY HOTEL WITH 275+ ROOMS
SQM OF LEISURE AND ENTERTAINMENT
62,700
ONE OF THE WORLD’S LARGEST INDOOR SKI SLOPES
38 SCREEN VOX CINEMAS
9,500 SQM MAGIC PLANET
7. A CLOSER LOOK AT MALL OF SAUDIMall of Saudi will respond to the current high level of unsatisfied demand in the Riyadh market with its one-stop shopping and leisure destination approach.
8. RETAIL
A FULL RANGE OF PRODUCTS AND SERVICES
8. RETAIL
Mall of Saudi will provide a full range of products and services at every price point for all the family. As a one-shop destination, Mall of Saudi will bring Saudi customers with the leading international brands, lifestyle retailers and everyday services.
LUXURY FASHION DISTRICT
CONTEMPORARY & VALUE FASHION
LIFESTYLE RETAIL
CARREFOUR: FRENCH HYPERMARKET
SERVICES
9. FOOD AND BEVERAGE
A NEW WAY TO DINE
9. FOOD AND BEVERAGE
A NEW WAY TO DINE
Dining is at the heart of an integrated shopping experience that fosters lasting memories. Mall of Saudi will deliver a range
at all times of day.
precinct, comprising semi-formal and formal dining in a backdrop of lush greenery and water features. A retractable roof will provide an air-conditioned space that allows open-air dining during cooler periods of the year.
The Food Loft represents the ultimate concept in high quality fast dining. It is a food hall which
before one’s eyes and stimulates all the senses. In addition, the Food Loft will celebrate the joys of cooking by providing demonstrations from leading chefs and kiosks where customers can buy specialist culinary products.
PARADISE WATER GARDEN
FOOD LOFT
9. FOOD AND BEVERAGE
A NEW WAY TO DINE
The Park Café will comprise fast food outlets
for both regional and international cuisine in a deconstructed environment with ample greenery. Glass doors open to an inviting outdoor terrace with scenic seating spaces and adjacent plaza with trendy food trucks.
PARK CAFÉ
Given the importance of malls as meeting places in Riyadh, Mall of Saudi will be a distinctive hub for café culture and uphold the social element of shopping that brings people together. The cafés will be located throughout the mall at strategic places to stop and will be an integral part of the customer journey.
MALL CAFÉS
CHALET RESTAURANTS AT THE WINTER GARDEN
Ski Saudi will feature a stunning winter garden with carefully selected chalet restaurants in an alpine setting. Diners will enjoy the snowy scenes from the warmth of the restaurants and will then be able to step out to the invigorating chill of the ski slope and snow park.
10. LEISURE
STATE-OF-THE-ART ENTERTAINMENT
Exotic snow experience with rides and attractions for all the family as well as meeting and learning about Mall of Saudi’s resident penguins.
Mall of Saudi will feature an extraordinary indoor slope that will be the biggest in the region. Its 40,000 SQM area will
The snow park will provide many adrenaline rides for young Saudis. The entire ski slope and snow park will be landscaped with trees and projected images of mountains to enhance the reality of an Alpine experience.
10. SKI SAUDI
SKI SLOPE AND SNOW PARK
10. LEISURE
STATE-OF-THE-ART ENTERTAINMENTLeisure and entertainment will be part of the core experience for visitors, engaging all ages and deepening the sense of family and community interaction.
Vox Cinemas’ distinctive brand never fails in bringing the latest Hollywood, Bollywood and Arabic movies in 2D, 3D, 4DX and extra-large screen formats for the ultimate cinematic experience.
Magic Planet lets children discover fun in a brand-new way. Its mixture of fun, entertainment and education makes one of the most consistently popular indoor family entertainment destinations.
Little Explorers develops children’s understanding and their physical and cognitive skills through immersive educational experiences across five zones. It has proven an extremely popular destination for edutainment, consistently attracting high numbers of visitors.
points for customers travelling from across its catchment area to enhance their experience. Bridges across Thumamah Road will provide direct access and make entry and exiting as smooth as possible.
The mall will have dedicated bus stops and a shuttle to the nearest metro station for access to public transport.
11. EXTERNAL ROADS ACCESS
ENTRY FROM SURROUNDING HIGHWAYS
KING SALMAN RD
THUMAMAH RD
AB
U B
AK
R A
S SIDD
IQ R
D NORTHERN RING RD
KING ABDULLAH RD
AIR
PO
RT R
D
KIN
G K
HA
LID
RD
KIN
G FA
HD
RD
EA
STE
RN
RIN
G R
D
DAMMAM RD
PR
INC
E FA
ISA
L IBN
BA
ND
AR
AB
DU
LAZ
IZ R
D
Olaya Street
KIN
G FA
HD
RD
King SaudUniversity
King AbdullahFinancial District
Kingdom Hospital
Imam Muhammad Ibn Saud
Islamic University
King Khalid International Airport
King Saud Bin AbdulazizUniversity for Health Sciences
Riyadh International Convention &
Exhibition Center
Princess Nourah bint Abdulrahman
University
Al Narjis
CENTREOF RIYADH CITY
ENTRY
EXIT
BUS STOP
PARKING + LANDSCAPE
SUBSTATION
MOSQUE
HOTEL & SERVICED APT
SCHOOL
OFFICE
RESIDENTI AL
BASEMENT LEVEL
SECOND LEVEL
GROUND LEVEL
FIRST LEVEL
12. MALL LAYOUT
RETAIL PLANS
12. MALL LAYOUT
BASEMENT LEVEL
ENTRY COURT
ENTRANCE
CIRCULATION
ENTRY
EXIT
LOADING/UNLOADING PARKING
BOH
SKI SAUDI
ENTRANCE
ENTERTAINMENT
MASS/VALUE/GROCERYLUXURY HOTEL
LUXURY & BRIDGE
MIDDLE FASHION
12. MALL LAYOUT
GROUND LEVEL
12. MALL LAYOUT
FIRST LEVEL
SKI SAUDI
ENTRANCE
ENTERTAINMENT
SPORTS & LIFESTYLE
ARABIAN/HOME/KIDS
LUXURY HOTEL
LUXURY & BRIDGE
MIDDLE FASHION
12. MALL LAYOUT
SECOND LEVEL
SKI SAUDI
ENTRANCE
ENTERTAINMENTLUXURY HOTEL
LUXURY
The 275-key hotel will be seamlessly accessible from the mall, Snow Park and ski slope in an ideal ambience.
The hotel will feature: • Exclusivity at every turn, private arrival
and parking to VIP entry to the ski slope
• Expansive ski views
• Premium ski chalets
• More than 280 VIP parking spaces
• Customized services and smart technology at the fingertips, with digital technologies embedded throughout
• Intuitive spaces such as The Social Haven for personal work or collaboration
• An holistic focus on wellness for the discerning guests, from the signature spa and exercise options to nutritious snacks, green spaces and water features
• Discreet, exceptional service
13. FIVE STAR LUXURY HOTEL
A HIGHER HOTEL STANDARD WITH GLOBAL STATEMENT
• Part of a partially-gated masterplan focused on the upper mid-market segment of executive professionals and discerning families.
• Access to the mall for pedestrians via an integrated network of high quality walkways with abundant landscaping and illumination.
• A premium location for individuals and families with high-quality amenities.
• Exceptional built up area landscaping to craft a community feel based on space, movement and interaction.
• Two dwelling style options of aesthetic excellence: Garden Terraces – low rise, steeping buildings with extensive terraces and rooftop foliage – and the more urban-style Terraced Apartments.
• Abundant day-to-day facilities that will service and provide for residents and visitors at a new level of intuition and convenience.
14. A HOME FOR AMBITION
UNPRECEDENTED LIFESTYLE DESTINATION
Welcoming over 200 million visitors a year, Majid Al Futtaim owns and operates the largest shopping mall portfolio in the Middle East and North Africa.
Mr. Majid Al Futtaim
MY DREAM IS TO CREATE GREAT MOMENTS FOREVERYONE, EVERYDAY.”
“
15. MAJID AL FUTTAIM
SHOPPING MALLS PORTFOLIO
OVE R 3,000 OVER 1,000
BRAN DSRE TAILER S AND GROWING
FROM AMERIC A AND EUROP E INTRODUCE D INTO THE MEN A RE GION
NE W PR OJECTS IN DEVE LOPMEN T ACROSS 3 COUNTR IE S AND MORE IN THE PIPE LINE ACROS S THE RE GION
OVER 4
OVER 1.4 MILLION SQM OF GLA OF PR IME R ETAIL SPACE AND EXPANDIN G27 VISI TORS AND GROWIN G ANN UALLY
ACROS S ALL OF OUR MALLS
OVER 1.4 MILLION SQ M
200 MILLION
SHO
PPIN
G M
ALLS
SU
CCES
SFUL
LY
OPE
RAT
ING
IN 5 COUNTRIE S ACROSS THE MIDDLE EAS T AND NORTH AFR ICA
15. MAJID AL FUTTAIM
SHOPPING MALLS PORTFOLIO
EXISTING PROJECTS
NEW DEVELOPMENT
City Centre AlexandriaCity Centre MaadiMall of Egypt
City Centre Almaza
City Centre Beirut
Mall of Saudi Matajer Al Musalla
City Centre Bahrain
City Centre Muscat
City Centre Qurum
Mall of Oman
My City Centre SurCity Centre Suhar
Alexandria
Damascus
Riyadh
Beirut
Muscat
Gulf of Oman
Cairo
EGYPT
JORDAN
IRAQ
KUWAIT
BAHRAIN
QATAR
SAUDIARABIA
UAE
OMAN
SYRIA
LEBANON
My City Centre Masdar
City Centre Al Zahia
Mall of the EmiratesCity Centre MirdifCity Centre DeiraCity Centre Me’aisemCity Centre Al ShindaghaCity Centre SharjahCity Centre AjmanCity Centre FujairahMy City Centre NasseriyaMy City Centre Al BarshaMy City Centre Al Dhait
Matajer Al JurainaMatajer Al KhanMatajer Al QuozMatajer Al Mirgab
15. MAJID AL FUTTAIM
REGIONAL MAP
OUR SUSTAINABILITY STRATEGY FOCUSES ON THREE MAIN AREAS:
HIGH PERFORMANCE ASSETS
• Water • Energy and carbon • Waste • Tenants and operators • Customers and visitors
PROSPEROUS COMMUNITIES
• Community well-being and engagement
• Local economic development • Employees • Enhancement of the
public realm
PIONEERING STANDARDS
• Labour conditions in the supply chain
• Health and safety • Green building standards • Sustainable procurement
SUSTAINABILITY MISSION
ENHANCING PEOPLE’S LIVES THROUGH SUSTAINABLE REAL ESTATE
Majid Al Futtaim is a leader in building and operating sustainable real estate in the Middle East. All of the shopping malls and offices consistently achieve the highest standards on energy, water and waste measurement and reduction, and it has developed sector-leading initiatives which set a minimum standard for fit-outs in all its shopping malls.
Majid Al Futtaim is committed to being ‘Net Positive in Carbon and Water by 2040’ which simply means we put more back into the environment than we take out.
15. MAJID AL FUTTAIM
CHAMPIONING SUSTAINABILITY
FOR LEASING ENQUIRIES:
Leasing Division Majid Al Futtaim Tower 2,P.O. Box 60811 Deira, Dubai, UAE
T +971 4 294 2444 E [email protected]
majidalfuttaim.com
*This presentation is produced by Majid Al Futtaim Group of Companies and the information in it is provided in good faith and is believed to be correct at the time of publishing. Any forward looking statements in this presentation may
statements will be achieved. This presentation is an indicative representation of Majid Al Futtaim’s current view on how Mall of Saudi may look when completed. Any retailers, location of tenancies, depiction of retail usage or category of retailers represented are for illustrative purposes only and do not constitute any representation as to the final tenancy mix of the development.
To submit a leasing enquiry visit the Partner Connect page on partnerconnect.maf.ae