an idea that matters
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An idea that matters. So, the World Cup is over. Now what?. 100% of Host Nations suffer post-event depression. Fact. As South Africans we’ve experienced an unprecedented high. Which means an even lower low. But maybe not. What if we gave people the permission to remain enthusiastic?. - PowerPoint PPT PresentationTRANSCRIPT
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An idea that matters
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So, the World Cup is over. Now what?
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100% of Host Nations suffer post-event depression. Fact.
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As South Africans we’ve experienced an unprecedented high.
Which means an even lower low.
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But maybe not.
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What if we gave people the permission to remain enthusiastic?
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Gave them something to celebrate beyond the World Cup?
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Something they’ve been celebrating all along.
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Us.
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Us.With our flags.
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Introducing
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For 30 More Days.
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How?
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We use 30 days to reflect and redirect the nation’s
spirit.
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South Africa’s loved brands initiate a massive internal
drive with all their staff members.
How?- Order “Keep Flying” badges for all staff members to wear everyday for 30 days
- Amend your email signature to include the “Keep Flying” logo
- Don’t take down the flags you’ve put up on your buildings/cars/homes.
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South Africa’s loved brands introduce and endorse the idea publicly.How?
- Fly the flag literally in all communication – new and existing.- Start initiatives unique to your brand
- Leverage existing activations that tells the message
(on all ads)
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South Africa’s media get behind the campaign and give it the exposure it needs to be felt.How?
- Adapting mastheads to incorporate the logo- Continuity stings with the animated logo
- News readers and anchors to wear the flag badge- Using unsold inventory to run ads
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The goal: “Keep flying” everywhere.
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The idea is open-source. Not owned by one brand.It belongs to everyone.
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The logo’s, email signatures are available as downloads on
www.keepflying.co.za
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So, why are we doing this?
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Cos, the flag hasn’t actually been a symbol of our soccer enthusiasm.
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It’s been a symbol of our enthusiasm for ourselves.
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Of what we can accomplish.
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Of who we are.
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We fly the flag to remind us of us.
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And that with One Spirit, we can do anything.
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An idea that matters.
A Draftfcb initiative