an insider’s look click here to bonus gift: at the ... · from sally hogshead’s presentation to...
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FROM SALLY HOGSHEAD’S PRESENTATION TOAXA 2017 NATIONAL LEADERS FORUM ON 02/24/17
AN INSIDER’S lookAT THE RESEARCH
For information, visit HowToFascinate.com or contact [email protected].
BONUS GIFT:CLICK HERE TO SHARE YOUR
BONUS GIFT WITH YOUR COMMUNITYNLF17-EXPRESS
INNOVATION
PASSION
POWER TRUST
MYSTIQUE
PRESTIGE
ALERT
For information, visit HowToFascinate.com or contact [email protected].
THIS IS WHAT THE DATA ORIGINALLY LOOKED LIKE WHEN WE BEGAN TO COMPARE YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER ONE MILLION PEOPLE.
AXA 2017 NATIONAL LEADERS FORUM RESULTS OF THE FASCINATION ADVANTAGE TEST
ALERTINNOVATIONMYSTIQUEPASSIONPRESTIGETRUSTPOWER
PRIMARY ADVANTAGE
AVERAGE RESULTS OF THE FASCINATION ADVANTAGE TEST
ALERTINNOVATIONMYSTIQUEPASSIONPRESTIGETRUSTPOWER
PRIMARY ADVANTAGE
For information, visit HowToFascinate.com or contact [email protected].
THIS IS WHAT THE DATA ORIGINALLY LOOKED LIKE WHEN WE BEGAN TO COMPARE YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER ONE MILLION PEOPLE.
As we prepared for the event, here’s our spreadsheet, organized by “personal brand Archetype”
4 STEPS TO A MORE ENGAGED TEAM
For information, visit HowToFascinate.com or contact [email protected].
I WANT TO...
BUILD A MORE ENGAGED TEAM
1 DISCOVER HOW THE WORLD SEES YOU: Begin with the Fascination Advantage® assessment. Have each person on the team discover how they are most likely to add distinct value. Click here or send this link HowToFascinate.com/you to have your team take the Fascination Advantage® assessment.
2 ANTHEM EXERCISE: Have your team use the One-Hour Personal BrandTM Kit so each member can create an Anthem to immediately identify how they are most likely to add value. Schedule a meeting to share results.
3 ONLINE TRAINING: Get started today! Find out how each person in your organization can immediately add their highest value using the science of fascination. With motivating and interactive online training, you will discover how each person is uniquely suited to contribute and get results. Build a better team with the Fascination AcademyTM Online: FascinationAcademy.com
4 ONSITE TRAINING:Create a deeper understanding of core Fascinate principles in an interactive onsite environment with one of our Fascinate Certified Advisors. Build better teams, center your communication around your Anthem and discover the best of how the world sees you.
For information, visit HowToFascinate.com or contact [email protected].
THIS IS WHAT THE DATA ORIGINALLY LOOKED LIKE WHEN WE BEGAN TO COMPARE YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER ONE MILLION PEOPLE.
AVERAGE RESULTS FROM THE FASCINATION ADVANTAGE TEST
AXA 2017 NATIONAL LEADERS FORUM RESULTSFROM THE FASCINATION ADVANTAGE TEST
WE COMPARED YOUR FINDINGS TO OUR MATRIX OF 49 PERSONAL BRAND ARCHETYPES.
For information, visit HowToFascinate.com or contact [email protected].
THE PERSONAL BRAND ARCHETYPES DISCOVERED BY SALLY HOGSHEAD
SECONDARY ADVANTAGE
PR
IMA
RY
AD
VA
NTA
GE
DOTTED STROKE = DOUBLE TROUBLE WANT TO BUILD A HIGH-PERFORMING TEAM? CONTACT OUR FRIENDLY STAFF AT HELLO@HOWTOFASCINATE .COM ©2015 SALLY HOGSHEAD
HOWTOFASCINATE.COM
INNOVATION
PRESTIGE
PASSION
TRUST
POWER
MYSTIQUE
ALERT
You change thegame with creativity
You earn respect with higher standards
You connectwith emotion
You build loyaltywith consistency
You leadwith command
You communicatewith substance
You prevent problems with care
INNOVATION
THECATALYST
THE CHANGEAGENT
THE AVANT-GARDE
THEEVOLUTIONARY
THE SECRETWEAPON
THECOMPOSER
THEANARCHY
Out-of-the-Box • Social Energizing
Inventive • UntraditionalSelf-Propelled
Original • EnterprisingForward-Thinking
Curious • AdaptableOpen-Minded
Nimble • UnassumingIndependent
Strategic • Fine-TunedJudicious
You change thegame with creativity
Volatile • StartlingChaotic
PRESTIGE
THETRENDSETTER
THETALENT
THEMAESTRO
THE DIPLOMAT
THEROYAL GUARD
THEEDITOR-IN-CHIEF
THEIMPERIAL
You earn respect with higher standards
Cutting-Edge • EliteProgressive
Expressive • StylishEmotionally-Intelligent
Ambitious • FocusedConfident
Levelheaded • SubtleCapable
Elegant • AstuteDiscreet
Productive • SkilledDetailed
Arrogant • ColdSuperior
PASSION
THEROCKSTAR
THERINGLEADER
THECONNOISSEUR
THEAUTHENTIC
THE SUBTLETOUCH
THECOORDINATOR
THEDRAMA
You connectwith emotion
Bold • ArtisticUnorthodox
Motivating • SpiritedCompelling
Insightful • DistinguishedIn-the-Know
Approachable • DependableTrustworthy
Tactful • Self-SufficientMindful
Constructive • OrganizedPractical
Theatrical • EmotiveSensitive
TRUST
THEARTISAN
THEBELOVED
THEGUARDIAN
THEBLUE CHIP
THEWISE OWL
THEMEDIATOR
THEOLD GUARD
You build loyaltywith consistency
Deliberate • ThoughtfulFlexible
Nurturing • LoyalSincere
Prominent • GenuineSure-Footed
Classic • EstablishedBest-In-Class
Observant • AssuredUnruffled
Steadfast • ComposedStructured
Predictable • SafeUnmovable
POWER
THE MAVERICKLEADER
THE PEOPLE’SCHAMPION
THEVICTOR
THEGRAVITAS
THE VEILEDSTRENGTH
THEACE
THEAGGRESSOR
You leadwith command
Pioneering • IrreverentEntrepreneurial
Dynamic • InclusiveEngaging
Respected • CompetitiveResults-Oriented
Dignified • StableHardworking
Realistic • IntentionalTo-the-Point
Decisive • TirelessForthright
Dominant • OverbearingDogmatic
MYSTIQUE
THEPROVOCATEUR
THEINTRIGUE
THEMASTERMIND
THE ARCHITECT
THEANCHOR
THEDETECTIVE
THEDEADBOLT
You communicatewith substance
Clever • AdeptContemporary
Discerning • PerceptiveConsiderate
Methodical • IntenseSelf-Reliant
Skillful • RestrainedPolished
Protective • PurposefulAnalytical
Clear-Cut • AccurateMeticulous
Unemotional • IntrovertedConcentrated
ALERT
THEQUICK-START
THEORCHESTRATOR
THEDEFENDER
THE SCHOLAR
THEGOOD CITIZEN
THEARCHER
THE CONTROLFREAK
You prevent problems with care
Prolific • ThoroughDiligent
Attentive • DedicatedEfficient
Proactive • CautionaryStrong-Willed
Intellectual • DisciplinedSystematic
Principled • PreparedConscientious
On-Target • ReasonedPragmatic
Compulsive • DrivenExacting
SECONDARY ADVANTAGES
INNOVATIONYou change the
game with creativity
PASSIONYou connect
with emotion
POWERYou lead
with command
PRESTIGEYou earn respect
with higher standards
TRUSTYou build loyaltywith consistency
MYSTIQUEYou communicate
with substance
ALERTYou prevent
problems with care
INNOVATIONYou change the
game with creativity
PASSIONYou connect
with emotion
POWERYou lead
with command
PRESTIGEYou earn respect with
higher standards
TRUSTYou build loyaltywith consistency
MYSTIQUEYou communicate
with substance
ALERTYou prevent problems
with care
PR
IMA
RY
AD
VA
NTA
GE
STHIS IS YOUR CUSTOM “FASCINATION FINGERPRINT.”
This diagram shows the concentration of personal brand Archetypes of the organization.
This is your custom measurement of Fascination Scores. The diagram to the left shows the actual percentages of each personal brand Archetype within the organization.
For information, visit HowToFascinate.com or contact [email protected].
SECONDARY ADVANTAGES
INNOVATIONYou change the
game with creativity
PASSIONYou connect
with emotion
POWERYou lead
with command
PRESTIGEYou earn respect
with higher standards
TRUSTYou build loyaltywith consistency
MYSTIQUEYou communicate
with substance
ALERTYou prevent
problems with care
INNOVATIONYou change the
game with creativity
PASSIONYou connect
with emotion
POWERYou lead
with command
PRESTIGEYou earn respect with
higher standards
TRUSTYou build loyaltywith consistency
MYSTIQUEYou communicate
with substance
ALERTYou prevent problems
with care
PR
IMA
RY
AD
VA
NTA
GE
S
2.0% 2.8% 1.6% 0.8% 1.6% 1.2%
5.9% 0.4% 1.2% 2.0% 0.8% 0.8%
3.5% 1.6% 8.7% 6.7% 0.4%
3.5% 5.9% 4.3% 3.9% 2.8% 3.5%
2.0% 2.0% 3.1% 8.7% 2.8% 3.9%
1.2% 0.4% 1.2% 0.4% 2.8% 2.8%
0.4% 0.8% 0.8% 1.2%
fasci
natio
n
POWER
POWER
ALERT
ALERT
PRESTIGE
PRESTIGE
TRUST
TRUST
PASSION
PASSION
MYSTIQUE
MYSTIQUE
INNOVATION
INNOVATION
{fascination
INNOVATIONMYSTIQUEPASSIONPRESTIGETRUST
AmbitiousResults-Oriented
Respected
ExpressiveIntuitive
Engaging
CreativeVisionary
Entrepreneurial
StableDependable
Familiar
ProactiveOrganizedDetailed
Confi dentGoal-Oriented
Decisive
IndependentLogical
Observant
POWER ALERT
BASED ON YOUR AUDIENCE’S SCORES FOR “THE FASCINATION ADVANTAGE ASSESSMENT,” WE IDENTIFIED THEIR UNIQUE PERSONALITY ADVANTAGES.WE THEN BUILT CUSTOMIZED INSIGHTS TO PINPOINT WHAT MAKES THIS ORGANIZATION UNIQUELY FASCINATING.
For information, visit HowToFascinate.com or contact [email protected].
YOU ARE 42.1% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE POWER AS A PRIMARY ADVANTAGE
YOU ARE 81.7% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE TRUST AS A PRIMARY ADVANTAGE
YOU ARE 43.4% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE PRESTIGE AS A PRIMARY ADVANTAGE
YOU ARE 42.6% LESSLIKELY THAN THE AVERAGE POPULATION TO HAVE PASSION AS A PRIMARY ADVANTAGE
YOU ARE 47.3% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE MYSTIQUE AS A PRIMARY ADVANTAGE
YOU ARE 17.0% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE INNOVATION AS A PRIMARY ADVANTAGE
YOU ARE 64.0% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE ALERT AS A PRIMARY ADVANTAGE
For information, visit HowToFascinate.com or contact [email protected].
HOW DOES YOUR
INNER CIRCLE COMMUNICATE?
1
2
3
VISIT HowToFascinaTe.com/YoU
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7 WAYS HIGH-PERFORMERS ADD VALUE
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
INNOVATION
For information, visit HowToFascinate.com or contact [email protected] © 2017 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews.For information, visit HowToFascinate.com or contact [email protected].
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