PLM Innovation

An Integration Framework forProduct Lifecycle ManagementProduct Lifecycle Management

Vijay SrinivasanPLM Chief Standards & Solutions OfficerIBM Software GroupIBM Software Group

© 2007 IBM Corporation

PLM Innovation

IBM and Columbia UniversityA P l P ti

Add

A Personal Perspective

Add

Product Lifecycle Management (PLM) is both an engineering and a business topic

© 2007 IBM Corporation2

PLM Innovation

Our Clients are Facing Increasing Pressures to Innovate

New technologies New kinds ofpartnerships

New ways of conceptualizing

b ibusiness

Global possibilities,

New ways of operating a business

Global possibilities, regardless

of size and location

© 2007 IBM Corporation3

PLM Innovation

“Technology innovation is conducive to all "Electronics Industry Lacks Innovation, Philips CEO Charges"

Dr. Hee-Yol YuPresident, Korea Institute of Science and

Technology Evaluation and Planning

EE Times Sept. 27, 2005

sectors of society as well as economic growth, and thus brings about systematic changes at the national level”

“More and more "Constant reinvention is the

Technology Evaluation and Planning

“Continuous innovation and the full, unfettered expression of human

CEOs are adopting an innovation agenda.”

Constant reinvention is the central necessity at GE… We’re all just a moment away from commodity hell."

Jeffrey Immelt

unfettered expression of human capacity are indispensable to Japan's economic rebirth and revitalization.”

Japanese Prime MinisterJunichiro KoizumigJeffrey Immelt

Chairman and CEO, GEJunichiro Koizumi

Sam PalmisanoIBM Board of Advisors, Oct. 13, 2005

"We will fight our battles not on the low road to commoditization, but on the high road of innovation."

"Government support for scientific research is not enough. We also need to make sure that scientific innovation gets translated into applied uses in business."Howard Stringer

Chairman and CEO Sony Corporation U.K. Prime Minister

© 2007 IBM Corporation4

Chairman and CEO, Sony Corporation Oct. 4, 2005 Tony Blair

PLM Innovation

Global CEO Study 2006: On the Minds of CEOs

“The market imposesThe market imposes innovation.”

“Competitors are emerging from

h ”

“Business Model change is dramatic …40% sales

th i t t ”“Gl b li tieverywhere.” now on the internet.”“Globalization, commoditization,

higher cost structure increasing

“No growth without changing ourselves

and the industry itself ”

“We must innovate to justify

our existence ”

structure, increasing specialization…”

and the industry itself. our existence.“Last year’s products

are last year’s dollars.”

© 2007 IBM Corporation5

PLM Innovation

Yet Most Companies Face Operational ChallengesM t E t F t ith G t C ll b ti d C t V lMust Execute Faster with Greater Collaboration and Customer Value

Typically a sequence of long iterative interactions …

… performed with many suppliers, resulting in

Poor execution across functions, suppliers and partnersLack of early collaboration when 80% of product cost is decidedIncomplete or incompatible information delaying development

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Incomplete or incompatible information delaying development

PLM Innovation

Scope and Definition of PLM Continues to Expand and Mature

Desired StateTraditional State es ed StateTraditional State

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PLM Innovation

Scope and Definition of PLM Continues to Expand and Mature

Distributors/ OEM

Customers

Retailers OEMs

Manufacturers Development Partners

Suppliers

© 2007 IBM Corporation8

PLM Innovation

Scope and Definition of PLM Continues to Expand and Mature

Customer Needs

Management Product PortfolioMaintenance

Distributors/ OEM

CustomersPortfolio

Management

R i t

Maintenance and Support

P d tiRetailers OEMs Requirements

ManagementProduction

and Test

Manufacturers Development Partners

Concept Development

Manufacturing Process Planning

Suppliers Collaborative Design

Simulation and Analysis

Sourcing

© 2007 IBM Corporation9

Sourcing

PLM Innovation

PLM: More Important Than Ever…A E iti d I t t Ti i I d t

Today’s business environment is

An Exciting and Important Time in our Industry

Today s business environment is increasingly complex

Our clients’ success requires innovative, complete solutions

Product innovation is a global, collaborative effort

We need a PLM infrastructure to support it

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PLM Innovation

Convergence of Three Developments

Standardized Data Models& Formats

Service-Oriented Architecture

Middleware

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PLM Innovation

File Formats Used for Translation(S G t D t t D b 2005)(Source: Gartner Dataquest, December 2005)

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PLM Innovation

An Industrial Drawing – ISO 1101, 5459 & ASME Y14.5

Dominantexchange f tformats

- DXF

- PDF(ISO 19005-1)

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PLM Innovation

A 3D View – ISO 16792 & ASME 14.41

Futureexchangeformat:

PDF 3DPDF-3D(ISO 19005-2)

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PLM Innovation

A 3D Model – ISO STEP (10303)

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PLM Innovation

PDES Inc Consortium

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PLM Innovation

ProSTEP iViP Consortium

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PLM Innovation

STEP AP 214 – Data and Metadata

Class Description Remarks

Data

CC 1 Component design with 3D shape representation.

Covers 3D geometry of single parts,including wire-frame, surface, and solid models.

CC 2 Assembly design with 3D shaperepresentation.

Covers 3D geometry of assemblies ofparts, including the assembly and modelstructure.

EngineeringObjects

Metadata

CC 6 Product data management (PDM)without shape representation.

Covers product data management systems that manage geometric models as files. It also covers administrative data of parts assemblies documents andMetadata parts, assemblies, documents, and models.

CC 8 Configuration controlled designwithout shape representation.

Covers CC 6, with additional requirements for product configuration

l

BusinessObjects

© 2007 IBM Corporation18

control.

PLM Innovation

Convergence of Three Developments

Standardized Data Models& Formats

Service-Oriented Architecture

Middleware

© 2007 IBM Corporation19

PLM Innovation

Service-Oriented Architecture for Sharing InformationB ilt l f t d d- Built on layers of standards

Reliability Transactions Security

Business Processes Management

Messaging

Description and Discovery

y y

Transports

Messaging

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PLM Innovation

Web services composeable architecture

This picture has been largely unchanged since 2001

Management & Composition

Quality of

Management WS-BPEL

Description

Quality ofService

XSD WSDL WS M t d t E hWS P li

SecurityWS-Reliable Messaging WS-Transaction

Messaging

Description XSD WSDL

SOAPXML WS-Addressing

WS-Metadata ExchangeWS-Policy

Transports HTTP/HTTPS SMTP RMI / IIOP JMS

© 2007 IBM Corporation21

These standards are implemented in middleware

PLM Innovation

SOA for PLM

Case Study 1: IBM Hardware Developmenty p

© 2007 IBM Corporation22

PLM Innovation

IBM’s Integrated Product Development (IPD) Environment

DevelopmentEngineering Clients

eXploreA-Source

CATIAProductManager

EMARS

ECAP

ERE

BOMAssist

SQMS II EIPCRS

EGI-NetCBB Metrics

EUH

ProcurementEngineering

GlobalLogistics

EUH

Core Engineering ProcessesDesign for supply chainDesign for commonalityDesign for environmentEarly User Hardware

ManufacturingEngineering

Component & product cost managementEngineering Change

Release to supply chainRequest for Engineering Action

Supplier data request and retrievalSupplier environmental compliance

Supplier quality management

IPD has corporate-level responsibility for:• IPD Process• Engineering Information Management

i2 C

DassaultSystems

ISVs

Enovia

Supplier quality management

• IT & Data Management Strategy• Information Mgt of Corporate wide initiatives• Information Mgt on government initiatives & regulations

• Engineering Collaboration• Mechanical design CoC

i2 Corp

SynapsisPelyco

© 2007 IBM Corporation23

• Mechanical design CoC• Co-design & Supplier Integration• Design Data Management

PLM Innovation

IBM IPD Challenges

Increasing pressure on I/T costsIncreasing pressure on I/T costs

Delivering solutions with rapid turnaround time

Changing business process and data needsChanging business process and data needs

Dependency on proprietary application interfaces of PDM systems

Inability to provide integrated view of data from multiple systems

© 2007 IBM Corporation24

PLM Innovation

Case Study: IBM IPDCase Study: IBM IPDBusiness Object Document (BOD) – is a standard (commonly understood and agreed) XML definition of an object for a particular business domain.

OAGIS + IBM Extensions = IBM-BODItem BODEngineering Change BOD

Open Applications Group Integration SpecificationBy not for profit open standards group OAG Inc Engineering Change BOD

Bill of Material BODBy not-for-profit open standards group OAG Inc.Latest release 9.0 has 77 defined business objectsIBM has adopted some of these objects and extended them to meet IBM’s business needs

Item BOD snippetKinds of ExtensionsEnabled only those elements that were relevant to IBM’s business processesAdded new elements that were consistent with all 3 Core PLM systems and/or header attributes (i.e. not unique to specific kinds of items)Overall, BOD structure was kept intact

Item BOD snippet

Name:Value pairsIt’s impractical to extend the BOD for each and every technical attribute. Therefore, we used Name:Value pair concept for application specific or commodity specific attributes.

BOD content

© 2007 IBM Corporation25

BOD contentTo enhance flexibility, entire business objects are communicated and calling programs request & pick-off only the attributes of interest to them.

PLM Innovation

Case Study: IBM IPDCase Study: IBM IPDCoexisting Web Services & legacy services

Engineering Information Portal

Retrieve BOM Retrieve Item Retrieve ECWeb Services layer• Easily called by applications• Uses standard messages

PM Services eXplore Services ERE ServicesLegacy services

eXplorePM ERE

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PLM Innovation

OAGIS – global from the start

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PLM Innovation

OAGIS Standard (9.0+)

eCommerce Logistics

Greatest overall coverage of “ideation to EOL” life cycle +

– Shopping Cart– e-Catalog– Price Lists– RFQ and Quote– Order Management

g– Orders– Shipments– Routings

CRM– Opportunities

Value ChainCollaboration

Enterprise – Purchasing– Invoice– Payments

Manufacturing– MES

– Sales Leads– Customer– Sales Force

Automation

ERPFinancials

EnterpriseCollaboration

Enterprise MES– Shop Floor– Plant Data Collection– Engineering– Warehouse

ManagementEnterprise Asset

– Financials– Human Resources– Manufacturing– Credit Management– Sarbanes/Oxley &

Control

EnterpriseIntegration

© 2007 IBM Corporation28

– Enterprise Asset Mgmt.

PLM Innovation

Additional facts/information - OAGi

ORACLE and SAP use OAGIS as API and as internal integration

Automotive use –

Retail use –

M f t iManufacturing use -

© 2007 IBM Corporation29

Based on Oracle and SAP alone – estimated $3-5B monthly in transactions

PLM Innovation

SOA for PLM

Case Study 2: Automotive Suppliery pp

© 2007 IBM Corporation30

PLM Innovation

Requirements Requirements –– External and internal data exchangeExternal and internal data exchangeqq ggDifferent systems and methodes MSF systems and methods

OEM 1OEM 1

OEM 3OEM 2

OEM 4

SupplierSupplier

SupplierBOM... Bill of Material

© 2007 IBM Corporation31

ppCAD...Computer Aided Design

ERP...Enterprise Resource Planning

PLM Innovation

Case Study: Automotive Supplier

© 2007 IBM Corporation32

PDM

PLM Innovation

PROSTEP’s OpenPDM implements OMG PLM Services

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PLM Innovation

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PLM Innovation

Simulation

and CAE

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PLM Innovation

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PLM Innovation

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PLM Innovation

Concluding Remarks

Today’s business environment is complexToday s business environment is complexand global

Product innovation is critical tobusiness survival

Standardized product models andservices are now available

PLM infrastructure based on SOAoffers great promise for integration

© 2007 IBM Corporation38

and collaboration

PLM Innovation

© 2007 IBM Corporation39

PLM Innovation

vasan @ us.ibm.com

© 2007 IBM Corporation40