[Individual Presentation on Ceiling Fan]Prepared by: Azas Shahrier

ID: 093-0088-030MKT465, Sec: 01

Prepared for:Zarjina Tarana Khalil (ZTK)

Senior Lecturer, School of BusinessNorth South University

Brand Name, Logo, & Slogan

This is just not a fan, this is a fashion.

WHY??DurableCool mindedEnergeticNeed a Push

Slogan

Why Fashion Fan? (POP &POD)

• POINTS OF PARITY– Regular services like all other ceiling fans– Durable & convenient like regular ceiling fans

• POINTS OF DIFFERENCE– Hi-speed– Energy saving– Stylish blades with unique & lucrative designs– Integrated with German Technology for better air-cooling– Clock-wise & Anti Clock-wise rotation enabled– Compatible with built-in lights/bulbs– Incorporated with Infra-red technology for remote control facility– Exchangeable with different types of blades– 5 years warranty for each product

Target Market & Promotions

• Middle class / Working class families• To some extent the upper or elite

class for a piece of art

Promotional Strategy

TVC PrintMedia

Marathon Sponsorship

OnlineMedia

Billboards

Billboards

Metro Cities: Dhaka, Chittagong etc.

During the Cricket SeasonsDuring Election Campaign

Semi-Urban Cities like Sherpur, Jamalpur etc.

Payment, Pricing, Packaging, & Placemnet

• Payment Method

• Pricing

• Packaging

Cash Credit card Installments Exchange Offers Discounts

3,500/- TO 9,500/- TK MAX

• Placement

Dealership AgreementsCompany Owned Premium Stores