an introduction to adam's naturals

11
1 Made by Local Women in The Near East from a 10 th Century Recipe

Upload: -

Post on 30-May-2015

74 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: An introduction to adam's naturals

1

Made by Local Women in The Near East from a 10th Century Recipe

Page 2: An introduction to adam's naturals

87% of each bar is pure olive oil No animal by-products or

modern chemicals We’re Fair Trade-certified by

IMO 2

Handmade according to centuries-old traditions

Supports women’s cooperatives and economic development in the Near East

Page 3: An introduction to adam's naturals

The secret ingredient that turns virgin olive oil into soap is mineral salts, or sodium

hydroxide (potassium hydroxide in liquid soap), both of which have been in use for

over a millennium in soap-making. These cause a reaction called saponification

that turns oils or fats into soap and, in the process, eats up all of the salts so that

none remain in the finished product. We rely on the natural moisturizing power of

olive oil to make your skin feel soft and smooth, not modern chemicals, fillers, or

fake moisturizers. Likewise, we use natural essential oils made from flowers and

herbs to fragrance our soaps, not cloying synthetic perfumes. 3

Pure Virgin Olive Oil (Almost 90%) Distilled Water Mineral Salts Natural Essential Oils But absolutely no… Animal By-products Modern Chemicals Greasy Moisturizers Fake Perfumes

X X X X

Page 4: An introduction to adam's naturals

Fair for Life goes beyond traditional fair trade by applying fair trade principles also to relevant

domestic or regional trade and by requiring ethical working conditions along the entire trade

chain. Fair for Life certified products are only handled by companies that demonstrate decent

working conditions for all their staff. Fair for Life certification of products also confirms

traceability of all certified products from production to sales. 4

We Pay More for Olives to Help Local Farmers We Guarantee Fair Wages Across Supply Chain We Ensure Safe Working Conditions We Support Local Economic Empowerment

Page 5: An introduction to adam's naturals

Adam’s Naturals’ Olive Oil Soap is hand made by local women in the Near East using techniques passed down for over 1,000 years.

5

1. A mix of nearly 90% olive oil, some water,

mineral salts and essential oils are heated

and mixed in large cauldrons for hours.

2. When the molten soap is thick, it is poured

into wooden frames to set up.

3. While still slightly soft, it is hand cut into bars

and stamped with our logo.

4. The soap bars are stacked in cone-

shapes to dry in cave-like chambers

5. The soap is then boxed by hand, not on

an assembly line.

6. Our Liquid Soap is made nearly the

same way, except with a different ratio

of ingredients.

Page 6: An introduction to adam's naturals

6

Over its 10 centuries of history, our soap,

called sabon al-zaytoun in Arabic, rose from a

staple made by housewives to become one of

the world’s most famous soaps. By the 1400’s,

it was widely exported and came to be prized

by monarchs like Queen Elizabeth I. As the 19th

Century dawned, the region where our soap is

made was the main source of soap production

for the entire fertile crescent. Yet, the wars

and natural disasters of the 20th century slowed

production to a trickle and caused the soap to

be mostly lost to the world.

Today, Adam’s Naturals seeks to reintroduce

the west to this ancient eastern luxury while

invigorating the local economy and preserving

the historic soap making traditions of the Near

East.

Page 7: An introduction to adam's naturals

Over 30 soap factories once dotted Nablus, producing 5,000 tons of soap per year in 1907.

Today, there are only three major factories and production has slowed to a trickle. This has

left the local economy—which still largely relies on soap manufacturing—in a very

depressed state. Each bar of Adam’s Naturals that is sold represents one small step in our

quest to preserve the historic soap-making traditions of the Nablus region and to help its

people support themselves and their families.

7

Our soap is made by woman-owned-and-run businesses. We only use olive oil from women’s cooperatives and local farmers. 10% of our profits go to charities that help the people of the Near East.

Page 8: An introduction to adam's naturals

Brett “Adam” Young’s chance discovery

of a delightful olive oil soap in an ancient

Jerusalem bazaar led him to found

Adam’s Naturals in 2011. Based near

Jerusalem, we provide western

consumers with healthful, indulgent and

socially-conscious body care products

made from local olive oil.

We source from producers of all faiths

and nationalities, and help depressed

regional economies by purchasing their

goods. We also give generously from our

profits to charities that support victims of

violence and promote entrepreneurship

in the middle east.

8

Page 9: An introduction to adam's naturals

Bar Soaps (125g)

• Unscented—Traditional

• Lavender

• Peppermint

• Rose

• Dead Sea Salts (Unscented)

Liquid Hand Soap (250ml)

• Unscented

• Peppermint

• Lavender

Body Wash (250ml and 500ml)

• Unscented

• Lavender

• Peppermint

Accessories

• Naturally harvested, biodegradable

loofah sponges

• Hand-painted ceramic soap dishes

from historic Hebron factory

• Hand-woven olive branch gift basket

assortments

In Development for Summer 2014:

Hair Products

• Shampoo

• Conditioner

• Pomade

Moisturizers

• Body Balm

• Body Butter

9

Page 10: An introduction to adam's naturals

Adam’s Naturals is open to discussing any marketing-support options with

our partners, but will definitely provide the following types of support:

• Public/media relations, national and regional.

• Locally targeted advertising online, in print and in social media

• Social media marketing, national and regional.

• In-store product demos and training for staff

• Sample sized bar and liquid soaps for giveaways

• Naturally harvested loofahs and hand-painted soap dishes to be

included with purchase of Adam’s Naturals in promotions (limited

quantity)

10

Page 11: An introduction to adam's naturals

11 [email protected] | www.AdamsNaturals.com

Miami, Florida, USA

+1 (888) 622-0383

+1 (305) 619-5700

P.O.Box 11789

Miami, FL 33101

Jerusalem

+972 58 665 8000

+970 59 797 8585

P.O.Box 49640

Jerusalem 91491