an introduction to live tweeting
Post on 26-Jan-2015
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DESCRIPTIONTwitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you are interested in. Following the insightful tips in this ebook will ensure that you have enough of a grasp on livetweeting that in practice, you become a livetweeting ninja!
An Introduction to Live TweetingAn introductory guide to Live Tweeting and how to succeed at it.
The Basics The Rules Types of Tweets
Tools & Apps Analytics
The Process Follow Up
Live Tweeting Introduction
Twitter is an information network made up of 140-character
messages called Tweets. It's an easy way to discover the
latest news related to subjects you are interested in.
Following the insightful tips in this ebook will ensure that you
have enough of a grasp on livetweeting that in practice, you
become a livetweeting ninja!
B b TOP TIP: Remember the 5 W’s: Who, what, where, when and
why. Your live tweeting should start by you describing who
you are- either yourself or the brand you are representing,
where you are tweeting from, what the event is actually
about, what the atmosphere is like and showing others why
they should be interested in what you are covering.
Live tweeting can be beneficial in a multitude of ways
depending on the intention behind it.
Live tweeting can be used for:
.Even to overthrow a dictator as we saw with the Arab Spring in 2011.
Entertainment Sports Politics
B b Correct device(s)In order to tweet effectively, you need to have these
Do not leave the house without fully charged gadgets,
your charger and your personality.
It does not matter how brilliant your tweets, powers of
observation and lightning fast your wit is if your battery is
low. Take heed.
n JjMobile & Tablet devices PC & Laptop
B b Create a memorable bio
Bio: A short personal description of 160 characters or fewer
used to describe who you are on Twitter.
It is important to include everything about yourself/business
in the bio, this includes accolades or awards and clearly
stating who you are and what you do. Be sure to include a
link that you can track.
A bio can also be tongue-in-cheek and show some personality.
TOP TIP: using the background of your Twitter profile is great for marketing purposes.
B b Discover sources
The Twitter journey only really begins when you
discover the sources that will add the most value to
your Twitter experience
Following people in the same industry,
businesses/people you admire, public service
accounts and people you know is a great start.
Twitter can be a fun and informative place but in order for
the platform to be accessible for all, certain rules have to be
You are not allowed to:
• Threaten violence
• Publish private information
• Infringe copyright
For more information visit the official Twitter help site.
B J Appropriate punctuation There's no one perfect way to define appropriate
punctuation on twitter.
Brackets aid in clarifying the intention and content of the
tweet. A link or YouTube link needs to be in brackets in
order to notify your followers of the source of the content.
Single Quotation Marks = Italics
Twitter does not allow for text formatting which makes
italics impossible. On Twitter single quotation marks take
the place of italics in order to be grammatically correct.
Follow the quirky and funny @APStylebook for daily tips on style, grammar and usage.
The Types of Tweets
The types of tweets
Refers to additional information that is related to the topic previously shared by speaker eg: previous interviews, blog posts ect.
Commenting on the atmosphere of the event. Filling people in on what is happening.
There are different types of tweets you can use at an eventdepending on the l event you’re covering and whether its froma personal or professional account.
Refers to tweeting word for word. This involves tweeting exactly what the speaker is saying exactly as it comes out.
The types of Tweets
The types of tweets
Crisis Management Live tweeting can get pretty hectic with mistakes happening.
From mentioning the wrong person to tweeting obscenities.
Here is how to fix it.
1. Timing: tweeting a tweet late. When the moment has
passed, let it.
2. Make sure that the account you were tweeting from is
the right account if tweeting from a business account,
3. Mention: make sure you are using the correct handle to
mention the relevant people.
When you have made a big error be sure to respond to it
• In time
• With care
• Be open
• Be honest
The option to deleting a tweet is not so simple. Deleting a
tweet may look suspect if people notice. The best thing to do
is acknowledge the mistake and apologize before things get
out of hand.
Tools & Apps
Tools & Apps
Tools & Apps
You can make life a little easier for yourself when live
tweeting at an event by using a monitoring tool
like Hootsuite or Tweetdeck to track hashtags and key
Grouptweet is a fantastic tool to use when there is more
than one person tweeting on one account for the same
Bitly - Bitly is a URL shortening and bookmarking service
owned by Bitly, Inc., a Betaworks company.
Tools & Apps
Analytics are extremely beneficial for tracking hashtags,
keywords and users making your live tweeting event run as
smoothly as possible.
Topsy is a social search and analytics company based in
San Francisco, California. The company is a certified
Twitter partner and maintains a comprehensive index of
tweets, numbering in hundreds of billions, dating back to
Twitter's inception in 2006.
Twitalyzer provides one-click access to the richest body of
metrics for Twitter accounts available today. By combining
basic Twitter measures with demographic data, widely used
metrics like Klout, and our own proprietary scores, Twitalyzer
is a "one stop shop" for all of your Twitter analytics needs.
Tools & Apps
Viralheat is a social management platform that empowers
enterprise businesses to use the social web to listen and
learn about customers in order to build meaningful, deep,
and relevant business connections across multiple social
Sprout Social is a social media management tool created to
help businesses grow their social media presence. The web
application integrates with multiple social networks where
consumers are engaging with businesses and brands.The
application also offers team or individual engagement and
publishing tools with in-depth analytics, brand monitoring,
competitive insights and social CRM features
Create a hashtag
The best thing you can do before embarking on the
treacherous path of live tweeting, is doing thorough research.
It is absolutely essential to know and understand the topic as
far as possible. This of course excludes livetweeting crazy
random occurrences happening on your way to work- that is a
whole other ebook.
Understanding the topic will enable you to effectively apply
‘selective hearing’ which will be further explained.
Create a hashtag
Creating a unique hashtag for the specific event makes it
easy to find and come up in searches where people have a
Everything about the event/ speech is important but not
everything needs to be tweeted. Once you understand that,
you are less likely to be overwhelmed. Capturing every single
word spoken is impossible and quite unnecessary. Based on
your research, you should be able to sift out what is important
and educational and pass on that information to your
This may sound very Rocky-eye-of-the-tiger-esque but it is
important. Live tweeting is engaging because it follows a
streamlined process. The key behind its popularity is
sequence. The event will follow a certain sequence and
breaking this sequence will be detrimental to your ‘flow’.
Adding pictures is acceptable if it follows along the sequence
of the event. It is important then to be focused on what is
happening in order to have the most accurate depiction of
events as possible.
You have to decide which part of the event/ speech is most
likely to get engagement in the form of retweets, favourites
and replies. Certain things can be tweeted in order to add
context to the event but the focus should be on tweeting
Tweeting at an event
It’s really exciting to live tweet an event, especially when
you notice other people getting involved, but remember you
have followers who aren’t there and might not be too keen
on their timelines being flooded with your tweets. This
applies if you’re tweeting from your personal account.
Tweeting at an event will gain you followers, but keep in
mind: saturating their timelines might turn others off.
Retweets are a great way to see that other people are
participating in the event. Save retweets for direct mentions
and accolades. You have a hashtag to make sure the
conversation is trackable, so there’s no need to retweet
everything that’s being said.
Retweeting everything will lead to newsfeed saturation and
loss of followers.
Not everyone who wants to engage in your live tweets will be
able to do so on the day of your event.
Having a hashtag means people will still be able to follow
and engage the conversation a couple of days after the
event. Be sure to maintain interaction.
Tools such as Tweetreach actually help you track hashtag
reach and lets you play around with other fun stats.
5 steps to twitter success
@ -The @ symbol is placed before a username to link to an
individuals profile. When a username is preceded by the @
sign, it becomes a link to a Twitter profile. It is known as a
API - An Application Programming Interface. Contains all
Twitter data. Is commonly used to build applications that
Avatar - An avatar on Twitter refers to a profile photo.
DM - A DM or Direct Message is a private thread of tweets between two users
Favourite - Making a tweet a favourite means clicking on
the yellow star on the bottom of a tweet. This will go
directly into the favourites in your profile.
Geotagging - adding your location to your tweet.
Handle - A handle is a Twitter users username. It is preceded
by the @ symbol.
Hashtag - The # symbol is used to mark keywords or topics
in a Tweet. One follows a conversation or thread of tweets
Interactions - refer to engagement from other Twitter users
in the form of retweets, replies and favourites.
Retweet - A Retweet is a tweet that appears on your
timeline when someone forwards a tweet from another user
Trends - A topic / subject that is the most popular at the
time due to the amount of engagement. It is algorithmically
When you have finished with a session of live tweeting,
make sure to send a tweet acknowledging this. This
ends the event well and encourages people to share
their feelings about the event in order for you to
ascertain the true value the event had.
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Written by: Owethu MakhathiniDesigned by: Sandile Mayambala