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An Introduction to Marketing for Manufacturing

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Page 1: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

An Introduction to Marketing for Manufacturing

Page 2: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

When the S2F story began in 2005, our initial business goal was to provide UK industrial based businesses with a single point of contact for all their marketing. This is still at the heart of what we do today.

Hello there.

We are not your average marketing agency.We believe in a ‘hands on’ marketing management service, think more of a Virtual Marketing Department working alongside you, combining client experience and agency ideals. We have experience of working with many government run funding agencies, and a full understanding of the sales process, with our directors having over 50 years of combined experience.

Page 3: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

What sets us apart?

S2F are your Virtual Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR, copy writing, market research, photography, video filming and editing, exhibition, SEO, branding, social media, to name a few of our services.

Steve Jolliffe and Warren Albutt have over 50 years sales experience within the industrial sector. From distributors to specification targeted sales strategy and implementation.

At S2F, we have a structured approach to all pro-active marketing activities, ensuring all literature, every tweet, every e-shot is on brand and on message.

Located in Birmingham, we are centrally placed for face-to-face meetings throughout the UK.

Full in-house service agency

Extensive sales experience

A structured approach

From a central location

Marketing strategy is aligned to sales objectivesWe believe sales and marketing should work hand-in-hand.

Page 4: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

S2F.You’re getting a whole team worth of skills

Steve Jolliffe

Shawn Kearney

Warren Albutt

Lee Ashford

Jo Grainger

Richard Spears

Richard Hill

Luke Seager

Strategic marketeer

Brand manager Social media Lead copywriter App designer

Creative direction Finance officer Project manager

Sales development

Designer for print Film production Market research SEO analyst

Campaign planner Copy proofer Web designer

Page 5: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

We take control.

Research the product or service

Create the campaign message

Create the artwork ready for output

Produce the imagery

Plan the campaign activities

From one phone call, we will:

Page 6: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

We believe strong relationships create strong brands.

Control & AutomationComplete manufacturing solutions

Page 7: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

Feedback.

Our new website is winning us new stainless steel stamping business. A visual show and tell! I can highly recommend the services of Start 2 Finish Marketing. Great to deal with and always deliver.

Start 2 Finish Marketing provided all the advice and practical help we needed. They added that necessary touch of professionalism – they fully met and indeed exceeded our expectations.

I had the pleasure of working with Start 2 Finish on the creation of a new website and they did not disappoint. Since the change, we have increased our website visitors, page views, and overall brand awareness.

Brandauer have 150 years of precision press-work and stampings experience

John Deere have over 175 years of Agricultural machinery manufacturing experience, selling to worldwide markets

Grayson Thermal Systems are a leading supplier, manufacturer and fitter of cooling, heating & air conditioning products

Page 8: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

Case study #1.Manufacturers and worldwide distributors of precision drawn exotic alloy wire

Alloy Wire International have worked with Start 2 Finish for almost three years now and they helped us to progress our international marketing to another level.

AWI Managing Director Mark Venables

Working in up to 5 different languages

Increased sales in USA and RoW

Page 9: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

Case study #2.One of the World’s leading manufacturers of professional cleaning products

It is a pleasure to know that we are in safe hands. S2F Marketing liaise directly with our satellite offices in Russia, Norway, China & the Middle East to ensure coordinated marketing messages. Would highly recommend.

International Product Manager for Arrow Chemicals Jeremy Moore

Increased international lead generation

Increased distributor enquiries

Page 10: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

Case study #3.Design, manufacture and supply of thermal management systems worldwide

It is fantastic to work with a company who are honest with their feedback and recommendations instead of waiting for direction.

Managing Director Stuart Hateley

Increased sales in Europe

Strategy to design

Page 11: An Introduction to Marketing for Manufacturing · 2017-01-03 · Marketing Department; supporting you with strategy, graphic design & print, website, online digital marketing, PR,

Contact Warren Albutt:

Thank you.Give us a call on

Send us an email at

Fancy dropping in for a cuppa?

Get Social with us

0121 607 1908

[email protected]

Floor 7, 75 Harborne Road, Edgbaston, Birmingham B15 3DH