an introduction to search engine algorithms
DESCRIPTION
An Introduction to Search Engine Algorithms. The Search Engines Started By Looking Primarily at Keywords. So... We Spammed Keywords. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/1.jpg)
An Introduction to
Search Engine Algorithms
![Page 2: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/2.jpg)
The Search Engines StartedBy Looking Primarily at Keywords
![Page 3: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/3.jpg)
So... We Spammed Keywords
Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras, Digital cameras
![Page 4: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/4.jpg)
Then They Used Specific Metricsfor Keyword Usage
![Page 5: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/5.jpg)
And We Spammed Those
![Page 6: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/6.jpg)
In 1998, Google & PageRankArrived on the Scene
![Page 7: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/7.jpg)
PageRank is a Rough Measure of theAuthority and Weight a Web Page Carries
Based on All of the Links Pointing to It
![Page 8: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/8.jpg)
The Algorithm Uses Markov Chaining to HelpCalculate Scoring & Rankings and is Unique
Because it's the First to Measure Links
![Page 9: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/9.jpg)
And... Of Course...We Spam the Hell Out Of It
![Page 10: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/10.jpg)
We Buy Links fromHigh PageRank Domains
![Page 11: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/11.jpg)
We Build Link Networks of Useless, JunkPages to Create Fake PageRank Systems
to Point at the Domains We Control
![Page 12: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/12.jpg)
We Trade Links, Use 3-Way Link Networks &Send Spam Email Telling Webmasters toBoost their PageRank (By Linking to Us)
![Page 13: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/13.jpg)
We Cloak by User-Agent, IP Address & Cookie Acceptance to Hide Our Junky Spam
![Page 14: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/14.jpg)
So Google Innovates...
![Page 15: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/15.jpg)
They Add Algo Pieces Like Anchor Text
I am linking to the best SEO Site - SEOmoz
Anchor Text
![Page 16: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/16.jpg)
And Beef Up Their Spam Fighting Teamsto Shut Down Link Networks
![Page 17: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/17.jpg)
But Those Crafty SEOs...They Keep On Spamming
![Page 18: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/18.jpg)
We Build Robots that Scan the Webfor Unprotected Pages to Place Links
![Page 19: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/19.jpg)
We use Crafty CSS Techniques to HideOur Links & Text
![Page 20: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/20.jpg)
So... The Search Engines Get Smarter
![Page 21: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/21.jpg)
They Assemble Teams of Human QualityRaters to Help ID Spam
![Page 22: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/22.jpg)
They Launch Algorithms SpecificallyTargeted Towards Individual Verticals
![Page 23: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/23.jpg)
And At Long Last, SEOs Begin to Relent
![Page 24: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/24.jpg)
What's Inside
Modern Search Algorithms?
![Page 25: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/25.jpg)
Relevance Detection Systems
![Page 26: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/26.jpg)
Keyword Usage
Title Tags Headlines (H1, H2, H(x)) Text on the Page Link Anchor Text URLs Alt & Meta Tags
![Page 27: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/27.jpg)
Term Vector Models
![Page 28: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/28.jpg)
Intent Matching
Navigational Queries Research Queries Commercial Queries Vertical Queries(news, images, travel, blogs, etc.)
![Page 29: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/29.jpg)
Trust & Popularity Detection Systems
![Page 30: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/30.jpg)
Link Popularity
Popularity & Trust in the Domain External Link Popularity of a Page Internal Link Popularity of a Page Quality & Trust of Inbound Links
![Page 31: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/31.jpg)
Temporal & User Data
Search Query Data Timelines Toolbar Data Clickstream Data Google Analytics Data Feedburner Data Free Wifi Access Data
![Page 32: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/32.jpg)
Spam Detection Systems
Link Spam Detection Content Re-Purposing Detection Content Quality Detection Human Quality Control
![Page 33: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/33.jpg)
And Now, Some
Lessons From Search Algos
![Page 34: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/34.jpg)
It Is Better to Be Big & PopularThan Small & Niche
![Page 35: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/35.jpg)
Those With the Best (or Most Relevant)Content Don't Always Win
![Page 36: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/36.jpg)
Those With the Most “Accessible”(or “Search-Targeted” Content)
Don't Always Win
![Page 37: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/37.jpg)
Those with the Most Link-Worthy, Viral-WorthyContent (that is also “Search Friendly”)
Are Most Likely to “Win”
![Page 38: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/38.jpg)
Q+ATell Me More (about Algos)
![Page 39: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/39.jpg)
Tech Team Bonus!!!More Algo Goodness :)
![Page 40: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/40.jpg)
When 37 Top SEOs were asked:
“What factors matter most at Google?”
What did they say?...
![Page 41: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/41.jpg)
#10 – Most Important Factor
![Page 42: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/42.jpg)
#9 – Most Important Factor
![Page 43: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/43.jpg)
#8 – Most Important Factor
![Page 44: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/44.jpg)
#7 – Most Important Factor
![Page 45: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/45.jpg)
#6 – Most Important Factor
![Page 46: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/46.jpg)
#5 – Most Important Factor
![Page 47: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/47.jpg)
#4 – Most Important Factor
![Page 48: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/48.jpg)
#3 – Most Important Factor
![Page 49: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/49.jpg)
#2 – Most Important Factor
![Page 50: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/50.jpg)
#1 – Most Important Factor
![Page 51: An Introduction to Search Engine Algorithms](https://reader035.vdocument.in/reader035/viewer/2022062408/56813066550346895d963e68/html5/thumbnails/51.jpg)
Q+AThis Time We're Actually Finished