an introduction to twitter by john weet

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@Johnweet @Johnweet Day 293 Ranked 156,484 (top 2%) Following 261 Followers 228 Updates 369

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Presented at the CIPR Wessex Social Media fast facts workshop on 22nd July 2009

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Page 1: An introduction to Twitter by John Weet

@Johnweet@JohnweetDay 293

Ranked 156,484 (top 2%)

Following 261

Followers 228

Updates 369

Page 2: An introduction to Twitter by John Weet

AgendaAgendaAgendaAgenda What is Twitter? What is it for? Some conventions Who should I follow? Why would people follow me? Desktop Applications Mobile applications Breaking news Twitter mistakes

Page 3: An introduction to Twitter by John Weet

What is twitter?What is twitter?What is twitter?What is twitter?

Page 4: An introduction to Twitter by John Weet

The twitter king! 2,859,525 followersThe twitter king! 2,859,525 followersThe twitter king! 2,859,525 followersThe twitter king! 2,859,525 followers

Page 5: An introduction to Twitter by John Weet

What is it for?What is it for?What is it for?What is it for?

Page 6: An introduction to Twitter by John Weet

Twitter statsTwitter statsTwitter statsTwitter statsFastest Growing Member Community Destinations in February 2009

RANK Site Feb 08 Feb 09 % growth

1 Twitter.com 475,000 7,038,000 1382%

2 Zimbio 809,000 2,752,000 240%

3 Facebook 20,043,000 65,704,000 228%

4 Multiply 821,000 2,394,000 192%

5 Wikia 1,381,000 3,758,000 172%source: Nielsen NetView, 2/09, U.S., Home and Work

Unique Visitors to Twitter.com by Age Demographic

Age Group Unique Audience Composition %

2-17 250,000 3.6

18 - 24 ** **

25 - 34 1,379,000 19.6

35 - 49 2,935,000 41.7

55+ 1,165,000 16.6

65+ 477,000 6.8

source: Nielsen NetView, 2/09, U.S., Home and Work**These demographics have insufficient sample sizes

Page 7: An introduction to Twitter by John Weet

ConventionsConventionsConventionsConventions @username (addresses message to or

references a person) D username (direct message to a person) #referenceterm (allows for searching) #followfriday (use this hash tag on Fridays to

recommend people) Rt @username (broadcasts somebody else’s

message to your network)

Page 8: An introduction to Twitter by John Weet

How to find people to followHow to find people to followHow to find people to followHow to find people to follow Twitter search on subject or tag Follow somebody Who else follows them Who do they follow Who follows you

Page 9: An introduction to Twitter by John Weet

Why I use twitterWhy I use twitterWhy I use twitterWhy I use twitter Client suggestion Connect with people Track client mentions Learn Breaking news Amusement

Page 10: An introduction to Twitter by John Weet

Who do I follow?Who do I follow?Who do I follow?Who do I follow?

Why would I not follow– High volume– Too many @messages– Not relevant– An obvious autofollow

Page 11: An introduction to Twitter by John Weet

FollowersFollowersFollowersFollowers

People follow for any number of reasons

Sometimes hard to understand why

Page 12: An introduction to Twitter by John Weet

Spam followersSpam followersSpam followersSpam followers I can get you thousands of followers (so what

and why have you only got 300?) Contact me for a good time I can help you make $1000’s Buy my stuff, buy my stuff, buy my stuff

Page 13: An introduction to Twitter by John Weet

Why people follow youWhy people follow youWhy people follow youWhy people follow you

Page 14: An introduction to Twitter by John Weet

Desktop applicationsDesktop applicationsDesktop applicationsDesktop applications Twitterfeed Twittergadget Tweetdeck Hoot suite Twhirl Seesmic

Page 15: An introduction to Twitter by John Weet

Seesmic DesktopSeesmic DesktopSeesmic DesktopSeesmic Desktop

Page 16: An introduction to Twitter by John Weet

Bit.lyBit.lyBit.lyBit.ly

Page 17: An introduction to Twitter by John Weet

Mobile applicationsMobile applicationsMobile applicationsMobile applications Tweetie UberTwitter Ping.fm Dabr

Page 18: An introduction to Twitter by John Weet

Breaking newsBreaking newsBreaking newsBreaking news

Plane crash on the Potomac

Terrorist attacks in Mumbai

Elections in Iran Death of MJ

Plane crash on the Potomac

Terrorist attacks in Mumbai

Elections in Iran Death of MJ

Page 19: An introduction to Twitter by John Weet

Twitter mistakesTwitter mistakesTwitter mistakesTwitter mistakes

Page 20: An introduction to Twitter by John Weet

Twitter mistakesTwitter mistakesTwitter mistakesTwitter mistakes Consultant with

Ketchum, going to Memphis to meet with Fedex. He tweets

“True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.”

Consultant with Ketchum, going to Memphis to meet with Fedex. He tweets

“True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.”

Somebody offered job at Cisco tweets

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

The offer was rescinded

Somebody offered job at Cisco tweets

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

The offer was rescinded

Page 21: An introduction to Twitter by John Weet