An Investigation into the use of Geographical

Indications in Ireland:

Producer Perspective and Consumer Awareness

Adrian Young

A dissertation submitted in partial fulfilment of the requirements for

Bachelor of Arts (Hons) in Culinary Arts

to

The School of Culinary Arts and Food Technology

Dublin Institute of Technology

Cathal Brugha Street

Submitted to: Dr Máirtín Mac Con Iomaire

April 2013

ix

Abstract

The research undertaken in this dissertation aims to investigate the use of Geographical Indications (GIs) in Ireland. GIs are issued as part of the Quality Agriculture Policy by the European Union (EU) for foodstuffs and agricultural products. In Ireland, their use by producers is limited and consumers show little awareness of the scheme. This is in contrast to the continental EU, particularly in Italy, France, Germany and Spain, where their use is widespread. GIs have many advantages for their users and the geographical regions from which they hail. Of course, they come with the cost of an initial capital investment. Some contend their advantages but successful products are rewarded with a price premium and EU-wide recognition and protection. They are generally awarded to products with strong geographical links to a region. In this dissertation key players in the Irish food industry will be identified and government assistance carefully considered. In Ireland, there are many foodstuffs and traditional products from all around the country. Whether or not these products can benefit from GIs will be discussed, consumer attitudes of people living in Dublin will be researched and in-depth interviews with food producers will be conducted in an investigation into the use of GIs in Ireland.