an ondemand viewer vs a tv viewer how are they different?
TRANSCRIPT
An Ondemand Viewer vs a TV ViewerHow are they different?
TV
Mass audience with multiple facets
Ondemand
Female, higher income, younger, European & Metro
Source: Nielsen Net Ratings (Market Intelligence)
& Nielsen TAM for the period 2-8 August 2010
Source: Nielsen Net Ratings (Market Intelligence)
& Nielsen TAM for the period 2-8 August 2010
Source: Nielsen Net Ratings (Market Intelligence)
& Nielsen TAM for the period 2-8 August 2010
Source: Nielsen Net Ratings (Market Intelligence)
& Nielsen TAM for the period 2-8 August 2010
Source: Nielsen Net Ratings (Market Intelligence)
& Nielsen TAM for the period 2-8 August 2010
Source: Nielsen Net Ratings (Market Intelligence)
& Nielsen TAM for the period 2-8 August 2009
Source: Nielsen Net Ratings (Market Intelligence)
& Nielsen TAM for the period 2-8 August 2009