an overview on data driven practices - jodie sangster, globaldma
TRANSCRIPT
- 1. Jodie Sangster, Chair, Global DMA An Overview on Data-Driven Practices DMA Awards Italia, 17 June 2015, Milano
- 2. Bringing the world of marketing and advertising to you Bringing the world of marketing and advertising to you
- 3. N = 3,053 Panelists Explores the role of data-driven marketing and advertising across 17 countries from more than 3,000 practitioners. The Global Review - of Data-driven Marketing and Advertising 3
- 4. 92% say data is growing in importance to marketing and advertising 63.2% say spending up over last year 73.5% predict further growth The Rise and Rise of Data
- 5. Data is Digital. Digital is data
- 6. Talent and technologies What resources would help drive DDMA most
- 7. Customer-Centricity is driving DDMA Factors responsible for driving investment
- 8. Fragmentation Brand DATA-DRIVEN MARKETING Effectiveness Strategy User Experience DATA INSIGHTS Digital Media Intelligence COMPLY MARKETING Big DATA TECHNOLOGY CONTENT CREATIVITY Automation Attribution Multi-Channel Social Media User Experience Real Time Marketing Online & Offline Convergence Brand CUSTOMER ENGAGEMENT Brand DATA-DRIVEN MARKETING CREATIVITY Big DATA Strategy User Experience DATA INSIGHTS Digital Media COMPLY Effectiveness TECHNOLOGY Intelligence & Offline Convergence NT ation Social Media on Multi-Channel perience Brand ntation me Marketing ntation Brand RIVEN MARKETING eness Strategy perience DATA S Digital Media Social Media CONTENT Automation Attribution Online & Offline Social Media CONTENT Brand content MEDIA Real Time Marketing Fragmentation Brand DATA-DRIVEN MARKETING Effectiveness Strategy User Experience DATA INSIGHTS Digital Media Intelligence COMPLY MARKETING Big DATA TECHNOLOGY CONTENT CREATIVITY Automation Attribution Multi-Channel Social Media User Experience Real Time Marketing Online & Offline Convergence Brand CUSTOMER ENGAGEMENT Brand DATA-DRIVEN MARKETING CREATIVITY Big DATA Strategy User Experience DATA INSIGHTS Digital Media COMPLY Effectiveness TECHNOLOGY Intelligence & Offline Convergence NT ation Social Media on Multi-Channel perience Brand ntation me Marketing ntation Brand RIVEN MARKETING eness Strategy perience DATA S Digital Media Social Media CONTENT Automation Attribution Online & Offline Social Media CONTENT Brand content MEDIA Real Time Marketing Online & Offline Social Media CONTENT Brand content MEDIA Real Time Marketing Brand CUSTOMER ENGAGEMENT Brand DATA-DRIVEN MARKETING CREATIVITY Big DATA Strategy User Experience DATA INSIGHTS Digital Media COMPLY Effectiveness TECHNOLOGY Intelligence & Offline Convergence NT ation Social Media on Multi-Channel perience Brand ntation me Marketing ntation Brand RIVEN MARKETING eness Strategy perience DATA S Digital Media Social Media CONTENT Automation Attribution Fragmentation Brand DATA-DRIVEN MARKETING Effectiveness Strategy User Experience DATA INSIGHTS Digital Media Intelligence COMPLY MARKETING Big DATA TECHNOLOGY CONTENT CREATIVITY Automation Attribution Multi-Channel Social Media User Experience Real Time Marketing Online & Offline Convergence Online & Offline Social Media CONTENT Brand content MEDIA Real Time Marketing Brand CUSTOMER ENGAGEMENT Brand DATA-DRIVEN MARKETING CREATIVITY Big DATA Strategy User Experience DATA INSIGHTS Digital Media COMPLY Effectiveness TECHNOLOGY Intelligence & Offline Convergence NT ation Social Media on Multi-Channel perience Brand ntation me Marketing ntation Brand RIVEN MARKETING eness Strategy perience DATA S Digital Media Social Media CONTENT Automation Attribution Fragmentation Brand DATA-DRIVEN MARKETING Effectiveness Strategy User Experience DATA INSIGHTS Digital Media Intelligence COMPLY MARKETING Big DATA TECHNOLOGY CONTENT CREATIVITY Automation Attribution Multi-Channel Social Media User Experience Real Time Marketing Online & Offline Convergence Online & Offline Social Media CONTENT Brand content MEDIA Real Time Marketing Brand CUSTOMER ENGAGEMENT Brand DATA-DRIVEN MARKETING CREATIVITY Big DATA Strategy User Experience DATA INSIGHTS Digital Media COMPLY Effectiveness TECHNOLOGY Intelligence & Offline Convergence NT ation Social Media on Multi-Channel perience Brand ntation me Marketing ntation Brand RIVEN MARKETING eness Strategy perience DATA S Digital Media Social Media CONTENT Automation Attribution Fragmentation Brand DATA-DRIVEN MARKETING Effectiveness Strategy User Experience DATA INSIGHTS Digital Media Intelligence COMPLY MARKETING Big DATA TECHNOLOGY CONTENT CREATIVITY Automation Attribution Multi-Channel Social Media User Experience Real Time Marketing Online & Offline Convergence DATA TECHNOLOGY CONTENT CREATIVITY
- 9. TECHNOLOGYDATA CONTENT CREATIVITY Customer Experience
- 10. Data drives our thinking Data for companies big and small Data for personalisation & relevancy Data Protection
- 11. DATA TECHNOLOGY CONTENT CREATIVITY
- 12. 85 MILLION VISITS 1 million paid subscriptions to Food & Family. 1.14 million Facebook likes. kraftrecipes.com is a top 20 food website 85 million visits per year. The mobile site continues to grow at 100 per cent per year. Krafts email program reaches about 5 million opt-in consumers weekly. Driving sales growth
- 13. DATA TECHNOLOGY CONTENT CREATIVITY
- 14. TECHNOLOGYDATA CONTENT CREATIVITY Customer Experience
- 15. www.globaldma.com/survey Downloads
- 16. Downloads www.globaldma.com/survey Jodie Sangster Chair, GlobalDMA e t f [email protected] @jodiesangster https://www.facebook.com/pages/Global-DMA
- 17. www.globaldma.com