ANA MARTÍN RAMOSEMILIA NAVARRETE RUIZ

ALPHA PUPS

WHAT ARE ALPHA PUPS?

Alpha pups is a way of advertising.

They are the ‘coolest’ children at school.

This is how publicists call them.

PUBLICITY NOWADAYS

The Internet is the most important method to spread information.

PUBLICITY BEFORE

• Posters

• Adverts on TV

• Adverts on the radio

THIS WASN’T SUFICIENT

HASBRO• Toy company founded in 1923 by

Henry and Helal Hassenfeld.

• Monopoly, Action Man.

• The pioneer in viral marketing.

• Hasbro invented the alpha pups.

P-O-X• The aim of alpha pups was making the video game called P-O-X widely know.• Wicked aliens scaped from a laboratory.• Wireless version.• Different colors: blue, green and red.• Alpha pups had to transform P-O-X into a trend.

THE PROCESS OF STARTING A TREND.

1) Ask boys and girls who is the ‘coolest’ kid in the school.

2) Find a child who answers: ‘I am’

3) Give the child 30$ if he/she plays the video game at school.

4) The trend has just started.

WHAT WERE THE EFFECTS?

CHILDREN• The were becoming more aggressive.• The is caused by the wireless connection.• They played P-O-X everywhere and at any time of the day.• They left other activities because of the video game.

PARENTSParent’s associations asked the Government to forbid playing this game at school.They wanted to take it away from the markets.

RELIGION• Religion was in opposition to violent video games.• They carried out a raid against them.

OTHER WAYS OF USING

ALPHA PUPS

SONYSONY• They have inagurated a ‘play They have inagurated a ‘play station suite’ in Madrid.station suite’ in Madrid.• Famous people and journalists Famous people and journalists can try it.can try it.• Objetive: make everybody buy Objetive: make everybody buy the product they are selling.the product they are selling.

COMPARING ALPHA PUPS WITH PLAY STATION SUITE.

• The people that participate in this marketing campaing were the ‘coolest’.• The people are influenced by a company.• They make their friends and school mates buy the product, directly or indirectly.

CONSEQUENCES

BUT IS IT THE MOST BUT IS IT THE MOST CORRECT WAY OF CORRECT WAY OF

PROMOTING A NEW PROMOTING A NEW PRODUCT?PRODUCT?

Bullying and social differences Bullying and social differences increased.increased.

Teacher were less respected.Teacher were less respected.

CONCLUSION

• From the point of view of a publicist…

It produces a huge profit for companies.It is a really effective way of

advertising.

• From another point of view…

Many children have been affected.Their behavior has changed.A complete disaster for children.