Analysing a pop music video (Ellie Goulding ft. Calvin Harris I need your love)

Camerawork

This shot is a two shot, they are also using the rule of thirds. This shot is to set the mood for the music video and to emphasis the relationship the two people have. The mood set from this shot is a love and happy mood which is very conventional for pop and typically pop music videos set out a story, this would be the beginning part of the story.

Editing

This is a close up which gives the audience the opportunity to recognise that he is the artist that produced the music that Ellie Goulding is singing to. It also pulls the focus onto the artist so he has all the attention in that shot.

This is a low angle shot, which shows the dominance and aggression of the person in the shot. This also suggests that this type of music it open to all types of ethnicity

The composition in this shot shows that Calvin is holding the camera which gives a more personal effect to the music video. This shows the connection between the two people is very fun and crazy.

In this sequence of the music video fast pace editing was used this was to create excitement for the audience of the relationship beween the two artists. It helps create the atmoshere and help demostrate the type of relationship they have. They shows they are young and they don’t have a care for te world and they are living in their own little bubble wee there only concern is each other.

This is were cross-cuting was used, his helps emphasis there feelings tomards each other. As it is a romantic song It is conventional. This is to create a link beween the people.

Action match this helps makes the sequence more fast pace and makes it more

interesting and helps keep the audiences attention.

Mise en scene

In this shot the male artist in the music video is dressed in black wc shows he has more dominance of the female who is still in the bed wraped up in white, this shows hat he has more dominance over her and comared to him she is more like an angle.

She is wrapped up in a white blanket which shows she is looked at innocently, linked in with high key lighting I also gives the impression that she is untouchable and too good for anyone.