analysing visitor behaviour on forms
TRANSCRIPT
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18/06/2015
ANALYSING VISITOR BEHAVIOUR ON FORMSGET THE MAXIMUM BENEFITS FROM YOUR FORMS
Marine Avenel – Digital Analytics consultant
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AGENDA
› Introduction› Business examples
› Contact form› Search form› Order form› Error management
› Basic tagging information › Configuration› Form analyses in AnalyzerNX › Form analyses in Data Query
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CONTACT FORM
› Learn about your visitors’ offline and online behaviour› Analyse the visit context
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SEARCH FORM
› Know the most wanted options› Cross with marketing campaigns› Compare the search results with the orders or reservations
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ORDER FORM
› Analyse your goal page in detail› Analyse your visitors’ behaviour on the website before they
requested a quote
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&p=my_confirmation_page&….&f1=[France]&f2=3&f3=20150618
HOW TO TAG YOUR ONLINE FORMS?PAGE CUSTOM VARIABLES
Data sent within the next page hit
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CONFIGURATION
› Select your page and add variables:
DECLARING PAGE CUSTOM VARIABLES
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TYPES OF VARIABLES
› ID
fi=2
Reference table:
Results
DECLARING PAGE CUSTOM VARIABLES
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TYPES OF VARIABLES
› Valuefi=12
› Date (yyyymmdd)fi=20150618
› Duration (in days)fi=3
› Country (ISO code)fi=FR
DECLARING PAGE CUSTOM VARIABLES
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FORMS IN DATA QUERY
› Create templates that precisely answer your need, by using:
› Crosses between different dimensions
(sources, page views, page position…)
› Filters
› Segments
› Customised metrics
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LET’S TALK DATA!
Marine Avenel