Marketing and PR analysis

Courtney Day

These two adverts are displaying clothes from different companies. One is from the tesco range which can be found within the supermarket, the other is advertising the clothes from the designer Givenchy, a high end clothing label.

The Tesco advert is advertising stylish, fashionable clothes at affordable prices whereas the Givenchy advert is advertising the quality and art that is designer clothes. The F&F advert shows their name and logo quite large on the page and has the slogan ‘fashion for a living’ with it. This is letting the audience know straight away that these are clothes that you can afford in everyday life. It also lets you know that you can get these clothes from Tescos and this lets the audience know they are easy to get to, and easy to afford. The Givenchy advert gives no indication as where to get the clothes (where their outlets are) or how much these clothes will cost/whether they are affordable. It has the name of the designer in a small font at the side of the advert so the all the attention is sent directly to the models wearing the clothes. The photographs use say a lot about the difference in price. The F&F advert uses what looks to be a decent but typical photo-shoot, using an everyday background and simple pose by the model. This shows these clothes are for everyday people. However they have used a sunny background, and bright clothes to make them look more expensive, this may also attract the audience. The Givenchy have used a very quirky, arty photo. The clothes aren’t the main part of the image as it has a very large background. The darker background makes the clothes and the company seem a lot better quality rather than using a lighter background. The models are dressed in more quirky clothes and have extreme hairstyles to represent the clothes as anything but average and therefore worth the high cost.

These two adverts are representing two different brands of make-up. Chanel is the designer brand, and all categories of make-up cost over £20 , whereas the Maybelline range costs less than £10 for each item. You can tell that the Chanel range will cost a lot more than the Maybelline range due to the image that each advert has. The Chanel advert is very simple yet looks elegant. It uses a high quality photo of a model supposedly wearing the make up range. It shows her full face to show that the use of all items in the second image. It lets the audience know that all items are of high quality as it isn’t just focusing on one. Where as in the Maybelline model only has bold make-up on the eyes to emphasise that this is what the item will achieve. The advert also uses a second image of a wild cat to emphasise the product and get the point across. The difference between the two adverts is that the Chanel advert uses the model subtly to advertise the products and doesn’t need any more emphasis as the Chanel audience will know that it is a quality product without needing anymore explaining. The Maybelline advert uses a lot more props to explain what the product does. It uses more images, bigger fonts, more colour and more writing. The Maybelline advert also uses information to pull an audience in. It uses ‘THE SECRET!’ to make the audience think this is something that will really work as they have told you how. The Chanel advert doesn’t need a lot of information on their advert as the name and the logo tells the audience everything but the Maybelline audience may need a bit more convincing as to why it would be as good as the top name make up. It gives away information about the effect it will create, how it creates it, what the product looks like, a slogan and some small print. It uses brighter colours to attract the buyers eye as well as the larger font. The Chanel advert doesn’t have as much as that. It has the image of the model, the image of the product and the product name. There is no small print as this is a no nonsense advert and to let the audience know that what you see is what you gets.

These adverts show the difference in quality in hotels.The Ibis budget shows all the value for money you get if you decide to stay in one of their hotels. It doesn’t have anything overly eye-catching on the advert just the colour scheme of red and blue. It has a basic image and a information in lists. The way the information is listed it shows clearly exactly what you are getting for your money. The show a man holding a pillow to represent comfort but nothing screams fancy or high-class. However with the Hilton Hotel advert it gives nothing away about the price or what you get for your money. It uses the word go a lot which is almost like an instruction rather than just telling you what you get, it’s saying go find out for yourself what we have to offer. The dark image could symbolize mystery and makes you want to go find out what they have to offer. However you know this will be a high-end hotel as the man in the picture is wearing a suit and trousers rather than jeans and a tshirt which could symbolise importance. The image also gives away the type of view you could get and the style of room, with stylish furniture and nice plants. You can also tell that these two hotels are aimed at different audiences.Ibis budget is more than likely aimed at social grades C2, D and E and people who don’t often use hotels or travel. As the ad gives out all the information they need in one go like how many to a room, tea and coffee, close by restaurants and where a Mcdonalds is. The Hilton however, doesn’t give out any details hinting that their audience, social grades A, B and C1, often use hotels and this time they are just need to be convinced to use the Hilton in Tokyo.