Analysis

Jabong is having some all kind of Nehru jackets but they are having very less inventory in their stores , most of all products are in range of Rs 1000-3000

Myntra is having pretty good store with jackets of all kinds in all price ranges here also mostly all jackets are less than Rs 3000 and some 20-25 jackets in price greater than Rs 3000

Homeshop18 have mainly focused on keeping formal wear in their store of mostly of linen and cotton fabric. Mostly all jackets are below Rs 2500.They are also selling combos of jacket of 2 and 3 and goggles with jakcet combo.

Fabindia have focused mostly on daily wear Nehru jackets of mostly cotton fabric and are available below Rs 2500.

Snapdeal also have decent store of Nehru jackets with different fabrics of jackets with mostly jackets available below Rs 3000

Amzon being the giant of online stores don’t have the the good collection of Nehru jackets, they have mostly focused on daily wear jackets in prices mostly below Rs 2500

Manyavar, ethnickurtas and Rajwadi have mostly focused on wedding wear ethnics type jakcets

Flipkart have mainly focused on formal wear jackets but have only little collection of it.

Michael Porter 5 forces analysis in Indian Market

Porter 5 forces analysis in US market

Threat of new entrant1. Threat of new entrant is high as similar to indian market, capital

requirement for setting up this online store is very less.2. As doodleblue will be new new in this segment of business other already

established player will take the advantage of their infrastructure, which will be threat.

Bargaining power of buyer

1) bargaining power of buyer will be low as no other player is selling good quality and such variants of jackets.

2) switching cost of buyers will be also high as other stores does not have good quality-price product.

Bargaining power of Supplier

1) Bargaining power of supplier will be low initially as no other store have this product in their store.

2) It will be low as it is not a very unique product, It can be manufactured by other manufacturer also.

Threat of substitutes

1) Threat of substitute is low as very less other online stores supplies Nehru jackets

AnalysisAs we can that from the analysis that there is competition in this segment in India but not very high as different stores have specialization in their own segment(like wedding wear, formal wear etc) but no store have balanced collection of all jackets. But due to various online competitors and vast offline stores of Nehru jackets in India it will be very difficult to create the differentiation in India

In US market initially we will enjoy the benefit of being the leader in such variants of products but very easily new entrants will entrant and share the market, So to overcome that threat very high product and service differentiation will be needed to sustain ourself.

SWOT analysis

Strengths

1. Internal development team at India and US.2. Young excited team for taking challenges.3. Leader in Nehru Jacket online store.

Weakness

1) No experience in e-commerce as of now

2) No infrastructure for logistic solution.

3) Dependency on sinlge supplier.

Opportunity

1) Expand to other countries if get a good market response.

2) opportunity as no. of internet users is increasing by 7% in USA

Threats

1) Threat of new entrant

2) Threat of people preferring buying from already established online stores because of trust. As people will hesitate to make payment to new store.

3) Threat of Nehru jacket not making any transformation as the new trend.

4) Threat of people not preferring to buy from single apparel store.

COST BENEFIT ANALYSISAssuming 1000 orders are made per month from US and 300 from India

number salary/month TotalOrdering Costpackaging charges 1300 * 50 65000shipping charge( USA) 500*100

0500000

shipping charge( India) 300*150 22500Processing costOrder processor salary 2 15000 30000

Holding CostRent (Approx 200 sq feet) 1 10000 10000

Total 627500