analysis: new york state mma: economic and fiscal benefits

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  • 7/29/2019 Analysis: New York State MMA: Economic and Fiscal Benefits

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    NEW YORKSTATE MMA:

    JANUARY2011

  • 7/29/2019 Analysis: New York State MMA: Economic and Fiscal Benefits

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    Stud Findin s

    Regulation of MMA would bring substantial .

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    Events produce economic and fiscal impact

    Local Event

    Spending Economic ActivityLocal

    Contribution

    Employment Employment

    WagesFiscal

    Impacts

    Visitor Spending

    2

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    MMA events would generate $23 M annually

    212 jobsEconomic Activity: $23 M annually

    State Fiscal Benefits

    $1.3 M annuallyLocal Event Spending

    Gross ticket sales$12.9 M

    $10.5 M$9.7 M Visitor Spending

    Spinoff Activity

    Annual Attendance$2.8 M

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    145,000

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    $23 M in economic activity is generated by

    UFC Events $16 M HSBC Arena (Buffalo)

    $ 5 M

    Non UFC MMA Events $ 7 M

    Total Economic Activity $23 M

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    Total Economic Activity

    Madison Square Garden (NYC)$16 M Gross ticket sales: $5.2 M

    Attendance: 17,000

    138 jobs HSBC Arena (Buffalo)Gross ticket sales: $1.5 MAttendance: 16,000

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    $5.3 million of direct event spending is leveraged 2 times to result in $11.3 million dollars of total activity in the local economy.

    NYC Economic Activity: $11.3 M annually

    $5.3 M$4.6 M

    rec ven pen ng

    Visitor Spending

    $1.4 M

    Spinoff Activity

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    source: Zuffa, LLC & HR&A input output analysis using IMPLAN

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    Im act includes 1.4 M in NYC visitor s endin

    10,000 NYC TRANSIT

    local spending

    LOCAL ATTENDEES

    5,100 $600,000

    local s endin

    $1.0 million

    LODGINGLIRRMetro-North

    Amtrak

    DAYTRIPPERS

    0.4 million

    TOTAL SPENDING1.4 million

    NJ T

    1,900 OVERNIGHT

    $345,000 local spending $380,000 lodging

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    VISITORS

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    $1.7 million of direct event spending is leveraged 3 times to result in $5.2 million dollars of total activity in the local economy.

    Buffalo Economic Activity: $5.2 M annually

    $1.7 M$2.1 M

    v

    Visitor Spending

    $1.4 M

    Spinoff Activity

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    source: Zuffa, LLC & HR&A input output analysis using IMPLAN

  • 7/29/2019 Analysis: New York State MMA: Economic and Fiscal Benefits

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    $1.4 M Buffalo visitor spending & 11%

    .

    ,

    No net

    new

    local spending.

    $1.1 million

    LODGING

    .

    7,000 daytrippers 475 000

    0.3 million

    TOTAL SPENDING1.4 million

    2

    local spending

    6,000 overnight visitors $575,000 local spending

    3

    9

    ,

    * Over any given weekend period

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    Im acts of Additional Non UFC MMA Events

    Gross ticket sales $6.2 MTotal Economic Activity

    Attendance 112,500

    $6.7 M

    Average Attendance/Event1,597

    75 jobs

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    70 MMA events ro ected for New York State

    State # of Events AverageAttendance

    Average Ticket Price

    Gross Revenue Per Event

    California 66 1,460 N/A N/A

    Nevada 45 930 $40.50 $38,000

    New Jersey 69 2,000 $87.50 $175,000

    Pennsylvania 22 680 $32.00 $22,000

    New York 70 1,597 $56.00 $89,000

    New York projections extrapolated based on activity in other states and expectation that- .

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    Events will boost market for Merchandise , ,

    accounted for in economic analysis.

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