Analysis of 3 Similar Products to Main Piece

The music video ‘What Makes You Beautiful’ by the boy band One Direction uses typical conventions of the pop music genre. The mise en scene for this music video involves the beach setting; here the boy band throw stones into the sea and run through the sand, they also be-friend a group of girls. This is typical of the pop genre due to the happy tone and the playful nature of the people involved in the video. The boys are wearing fashionable clothes throughout the music video, this is typical for the pop music genre as this genre stereotypically uses a mise en scene which a large audience find attractive and are familiar with. Long shots and mid shots are used throughout the music video, this is to show the scenery and the whole boy band walking together, these shots are used in order to cater to the audiences needs as the fans of this band will want to see the whole band together having fun.

The music video for ‘22’ by Taylor Swift is typical of the pop music genre as it uses conventions of this genre throughout. An example of this is the mise en scene; bright colours are used on the singer’s outfits and the setting to the video throughout. These colours create a happy tone and this links in with upbeat nature of the song. The video uses a wide range of settings such as the beach, pool side and inside a house during a party. Each of these settings is conventions of the pop music genre as they are happy and positive settings. Taylor swift is with a large group of friends throughout this music video which is also a convention of the pop music genre, it is typical for pop music videos to involve people with their friends having fun. Mid shots and long shots are used of Taylor Swift and her group of friends in order to clearly show them having fun, these shots are also used In order to show their fashionable outfits which the female audience may aspire to have themselves. The music video for ‘What’s My Name’ by

Rihanna and Drake reflects the pop music genre. An example of this is the supermarket setting at the beginning of the video, this setting is familiar to a wide audience and therefore the audience can relate to this setting. Close up shots of props such as a carton of milk also relate to the supermarket setting and so also reflect the pop

The music video for ‘What’s My Name’ by Rihanna and Drake reflects the pop music genre. An example of this is the supermarket setting at the beginning of the video, this setting is familiar to a wide audience and therefore the audience can relate to this setting. Close up shots of props such as a carton of milk also relate to the supermarket setting and so also reflect the pop