Digipak Analysis:Birds In the Trap Sing

McknightRyan Semanshia

Front CoverThe front cover of any digipak is the most important element, solely due to the fact that it is the first thing that fans and potential fans will see in stores or online. This digipak cover is effective as it provokes questions as to what is actually being looked at whilst still giving a general idea of the albums genre as it effectively convey’s darkness and adult themes.

Back CoverIn accordance with the title of the album referencing birds, the back graphic featuring the track-list keeps to this theme with the depiction of an eagle and a banner. This is effective as it maintains specific imagery throughout the digipak and keeps to the general theme.

Inner CoverThe inside cover of the digipak doesn't necessarily keep with the theme of the rest of the artwork however it does provoke a sense of intrigue as to why it has been presented this way. This particular inside cover is unusual as it subverts the typical connotations of a Rap/Hip-Hop album.

DiscThe disc uses aspects of nature to make up its design. We used this as inspiration for our disc design, implementing fire instead of lightening which is used here. The disc artwork is memorable as the imagery is original and unlike any other discs.

Inside CoversThe entire inside of the digipak is comprised of

professional photography devised by the well known photographer, Nick Knight. The artist of the album (Travis Scott) is depicted airborne in 2 of the images and caged in the disc sleeve, this is to reference the album title and portray the artist as a bird with connotations of both freedom and feeling trapped simultaneously. This imagery served as the main inspiration for our digipak photography.