analysis of data factors affecting purchase of laptop
DESCRIPTION
SAGAR GHENAND…… 1 Gender Male Female occupation Student Professional Age group 18-23 =a 24-29 = b 30&above = c Brand name dell compaq acer sony toshiba hcl hp lenovo Male 2 Female Male 3 4 Female Male 5 Male 6 Male 7Student Student Student Student Student Student ProfessionalaaaabacdellCompaq acercompaq delllenovosonyFirst brand yes stayers Dissatisfied switcher satisfied switchers Processor speed Memory Gurantee wireless internate Display quality dvd speakers wheightTRANSCRIPT
SAGAR GHENAND……1 2 3 4 5 6 7
Gender Male Female Male Female Male Male MaleMaleFemaleoccupation Student Student Student Student Student Student ProfessionaStudentProfessional
Age group a a a a b a c18-23 =a24-29 = b30&above = c
Brand name dell Compaq acer compaq dell lenovo sonydellcompaqacersonytoshibahclhplenovo
First brand yes yes yes yes yes yes yesstayersDissatisfied switchersatisfied switchers
Processor speed 4 4 3 3 5 3 5Memory 4 5 2 3 5 3 3Gurantee 3 5 3 2 3 2 3wireless internate 3 3 3 3 2 1 1Display quality 4 3 4 4 3 2 5dvd 3 2 3 5 3 3 1speakers 3 3 3 4 1 2 3wheight 3 5 4 4 2 3 4bluetooth 4 2 4 4 2 3 1tv card 3 2 4 4 2 2 1after sales 4 2 5 4 3 2 5repair maintainance 4 5 5 5 3 3 5design colour 2 5 4 2 2 2 3brand image 5 5 4 3 3 4 4
8 9 10 11 12 13 14 15 16 17Male Male Male Male Male Male Male Male Male Male
Student Student Student Student Student Student Student Student Student Student
a a b a a a a a a a
dell dell acer sony hp acer compaq acer dell dell
yes yes yes yes yes yes yes yes yes yes
5 5 5 5 4 5 5 4 3 45 4 5 5 5 5 5 4 4 45 4 1 5 5 3 3 3 3 41 5 5 4 5 4 4 3 3 35 4 5 5 4 4 5 3 4 45 5 1 4 4 4 5 3 4 41 3 1 3 4 5 3 4 3 31 2 5 5 4 1 5 3 4 31 4 1 3 4 4 5 4 2 25 2 1 2 4 4 1 4 3 35 4 1 4 5 2 5 4 3 45 5 1 3 5 3 4 5 4 31 1 1 5 5 4 2 3 4 45 4 1 5 5 5 5 4 4 4
18 19 20 21 22 23 24 25 26 27Male Male Male Male Male Male Male Male Male Male
Student Student Student Student Student Student Student Student Student Student
a b a a a a a b a a
hcl acer compaq hp hp lenovo dell dell dell acer
yes yes yes yes yes yes yes yes yes yes
5 5 5 5 4 5 5 4 5 44 3 4 4 3 4 5 3 4 54 4 4 5 4 5 3 3 5 54 5 4 3 5 3 3 3 5 44 4 4 5 4 4 3 4 4 33 3 4 2 5 3 5 3 3 33 3 3 2 3 4 3 3 3 34 5 2 4 4 3 5 2 4 55 2 5 3 5 4 5 5 3 44 1 4 1 3 2 1 1 2 25 5 5 5 4 4 5 3 4 55 5 5 5 4 5 5 5 5 54 5 3 2 4 3 3 1 3 43 5 3 3 5 3 3 3 4 5
28 29 30 31 32 33 34 35 36 37Male Male Male Male Male Male Male Male Male Female
Student Student Student Student Student Student Student Student Student Student
a a a a a a a a a a
sony toshiba hp dell toshiba hcl dell hcl sony lenovo
yes yes no no yes no yes no yes yes
yes yesyes yes
4 4 5 5 4 5 5 5 5 55 5 5 3 5 5 5 5 3 55 4 3 2 3 1 2 3 5 55 5 5 4 3 2 1 5 5 44 5 5 3 5 5 1 5 4 44 4 3 2 3 3 1 5 3 35 3 3 1 2 3 3 4 5 13 3 2 5 2 1 5 5 1 24 4 1 3 3 1 5 5 5 14 4 1 2 3 3 1 5 3 23 5 3 4 4 4 5 5 4 53 5 1 1 5 1 2 2 5 55 3 1 5 5 5 5 5 2 15 3 5 5 2 5 5 5 5 1
38 39 40 41 42 43 44 45 46Male Male Male Male Male Male Male Male Male
Student Student Student Professional Student Student Student Student Student
a a a c a a a a a
lenovo dell dell dell dell lenovo hp hp compaq
yes no no yes yes no yes yes yes
yesyes yes
4 5 5 5 5 4 5 5 34 3 5 5 5 5 4 4 53 3 4 5 4 5 5 4 54 3 5 3 3 5 2 4 34 5 4 2 3 5 2 5 45 5 3 2 2 4 1 4 45 3 3 1 1 3 1 3 33 5 2 3 2 4 5 5 34 2 4 5 1 3 2 4 34 3 1 5 1 4 1 5 32 2 4 5 4 5 4 5 53 1 4 4 3 5 4 5 54 4 5 1 4 4 4 3 23 5 5 1 5 5 5 5 5
47Male
443
Professional44
3
c a40 b
4 c3
sony15
5652365
yes40
34
5 4.510638 4.51 Processor speed4 4.255319 4.26 Memory4 3.702128 3.70 Gurantee5 3.574468 3.57 wireless internate4 3.957447 3.96 Display quality4 3.361702 3.36 dvd3 2.87234 2.87 speakers4 3.425532 3.43 wheight4 3.297872 3.30 bluetooth4 2.702128 2.70 tv card4 4.021277 4.02 after sales4 3.93617 3.94 repair maintainance2 3.234043 3.23 design colour3 4.042553 4.04 brand image
standard deviation0.6875394194400750.846170018540908
1.140459358577121.22908026502436
0.9545644763453451.168900113166471.095782850524761.314545397550111.365966668652821.333757256074491.073178167106181.357815626197311.402060067519391.19705157363217
SAGAR GHENAND……female
yes yes yes yes yes yes yes
Processor speed & type 4 4 3 3 5 3 5Memory & hard disk capaci 4 5 2 3 5 3 3Brand image 3 5 3 2 3 2 3After sales service 3 3 3 3 2 1 1Display resolution quality 4 3 4 4 3 2 5Repair maintainance 3 2 3 5 3 3 1Gurantee & warntee 3 3 3 4 1 2 3Wireless internate 3 5 4 4 2 3 4Weight 4 2 4 4 2 3 1DVD/CD player 3 2 4 4 2 2 1Bluetooth 4 2 5 4 3 2 5Design and colour 4 5 5 5 3 3 5Speakers 2 5 4 2 2 2 3TV and audio connection 5 5 4 3 3 4 4
Processor speed & type 4.45Design and colour 4.25Memory & hard disk capaci 4.225Bluetooth 4.05TV and audio connection 3.875Display resolution quality 3.85Brand image 3.825After sales service 3.475Wireless internate 3.425Weight 3.4Repair maintainance 3.325Speakers 3.075Gurantee & warntee 2.875DVD/CD player 2.7
yes yes yes yes yes yes yes yes yes yes
5 5 5 5 4 5 5 4 3 45 4 5 5 5 5 5 4 4 45 4 1 5 5 3 3 3 3 41 5 5 4 5 4 4 3 3 35 4 5 5 4 4 5 3 4 45 5 1 4 4 4 5 3 4 41 3 1 3 4 5 3 4 3 31 2 5 5 4 1 5 3 4 31 4 1 3 4 4 5 4 2 25 2 1 2 4 4 1 4 3 35 4 1 4 5 2 5 4 3 45 5 1 3 5 3 4 5 4 31 1 1 5 5 4 2 3 4 45 4 1 5 5 5 5 4 4 4
yes yes yes yes yes yes yes yes yes yes
5 5 5 5 4 5 5 4 5 44 3 4 4 3 4 5 3 4 54 4 4 5 4 5 3 3 5 54 5 4 3 5 3 3 3 5 44 4 4 5 4 4 3 4 4 33 3 4 2 5 3 5 3 3 33 3 3 2 3 4 3 3 3 34 5 2 4 4 3 5 2 4 55 2 5 3 5 4 5 5 3 44 1 4 1 3 2 1 1 2 25 5 5 5 4 4 5 3 4 55 5 5 5 4 5 5 5 5 54 5 3 2 4 3 3 1 3 43 5 3 3 5 3 3 3 4 5
yes yes yes yes yes yes yes yes yes yes
4 4 4 5 5 5 4 5 5 55 5 5 5 3 5 4 5 5 45 4 3 2 5 5 3 5 4 55 5 3 1 5 4 4 3 3 24 5 5 1 4 4 4 2 3 24 4 3 1 3 3 5 2 2 15 3 2 3 5 1 5 1 1 13 3 2 5 1 2 3 3 2 54 4 3 5 5 1 4 5 1 24 4 3 1 3 2 4 5 1 13 5 4 5 4 5 2 5 4 43 5 5 2 5 5 3 4 3 45 3 5 5 2 1 4 1 4 45 3 2 5 5 1 3 1 5 5
yes yes yes average stand deviation
5 3 5 4.45 0.7143223433834 5 4 4.225 0.8316649966584 5 4 3.825 1.0833826418764 3 5 3.475 1.2192368357045 4 4 3.85 0.9486832980514 4 4 3.325 1.1851106190933 3 3 2.875 1.1365151414155 3 4 3.425 1.2585604311974 3 4 3.4 1.3358949751445 3 4 2.7 1.3243285671795 5 4 4.05 1.0848608560195 5 4 4.25 1.0315534712763 2 2 3.075 1.3471241923985 5 3 3.875 1.223435683555
SAGAR GHENAND…… RanksProcessor speed & type 4.51Memory & hard disk capacity 4.26Brand image 4.04After sales service 4.02Display resolution quality 3.96Repair maintainance 3.94Gurantee & warntee 3.70Wireless internate 3.57Weight 3.43DVD/CD player 3.36Bluetooth 3.30Design and colour 3.23Speakers 2.87TV and audio connection 2.70
Frequency distribution
Brand Frequency Percentagedell 15 31.91compaq 5 10.64
acer 6 12.77sony 5 10.64toshiba 2 4.26hcl 3 6.38hp 6 12.77lenovo 5 10.64Total 47 100.00
Proces
sor s
peed &
type
Memory
& hard disk
capaci
ty
Brand im
age
After sal
es ser
vice
Display
reso
lution quality
Repair
main
tainan
ce
Gurantee
& w
arntee
Wire
less in
ternate
Weig
ht
DVD/CD play
er
Bluetooth
Design
and co
lour
Spea
kers
TV an
d audio co
nnection
0.000.501.001.502.002.503.003.504.004.505.00
Gender PercentageMale 44 93.61702Female 3 6.382979Total 47occupationStudent 44 93.61702Professional 3 6.382979Total 47
18-23 40 85.1063824-29 4 8.51063830& above 3 6.382979
Proces
sor s
peed &
type
Memory
& hard disk
capaci
ty
Brand im
age
After sal
es ser
vice
Display
reso
lution quality
Repair
main
tainan
ce
Gurantee
& w
arntee
Wire
less in
ternate
Weig
ht
DVD/CD play
er
Bluetooth
Design
and co
lour
Spea
kers
TV an
d audio co
nnection
0.000.501.001.502.002.503.003.504.004.505.00
stayers 40 85.10638dissatisfied switchers 3 6.382979satisfied switchers 4 8.510638
Column 1Column 1 0.251042