The main image of the artist i in the centre which means it will be the first point of attraction for the audience. He also appears to be looking directly at the camera which will enable the audience to have empathy with the artist. Direct mode of address shows confidence and domineerance. He looks to be sad, in pain or have a stern look on his face which could be his personality that he is trying to convey to the audience by giving direct mode of address. It could also represent the music and how he feels while writing the music; showing us his emotion. It also suggests that people buy this album for the artist and not necessarily because they enjoy the music. The graffiti style has reference to street and enforces the RnB genre. The typography used is consistent throughout the album. The title is in capitals to show the significance of the album in the music industry and to show that the artist himself stands out against other artists. This could also be shown because the title and close up of the artist stand out even on a busy background.

The background image is very focused on the artist, the collage of images used are very colourful which will attract the audience to look at the cover and will attract a younger audience demographic . It could also be him trying to get across to the audience that there are many different people within him, for example, the dancer or the actor which widens the demographic to RnB fans too. The graffiti style continues through to the artists name in the right third in the bottom corner; being in the right third would mean that it is one of the first things that you would expect to see however it is disguised because of the size and position meaning that he doesnt need his name there big and bold for people to know his music and showing that he believes it is more about the music than it is about his name.

Yet another picture of the artist, although this time a wide shot of him indicates that he wants to be marketed and known for his iconography. The metal mask could suggest that he has to put a brave face on or that he is too exposed and wants to hide his emotion which contradicts the front cover directly. This could be linked to his history about becoming famous such as the trouble he had with his girlfriend Rihanna ; the mask could therefore symbolise the shame and the fact that he wants to his from his past or maybe just that he wants to hide his past from the public. The wide shot shows all of his body which is more formal compared to the intimate close up that we have seen on the front cover.

The back cover contrasts completely to the front cover in terms of costume, which is casual on the front cover and colourful compared with black and formal on the back; and mode of address which on the front is direct and on the back we cannot see his face. The black font on the back isn’t in the graffiti style which enforces the point of view that this album is showing all different aspects of Chris Brown’s personality. It is black to contrast with the pink so that it is easily visible and clear to read.

The black on the white creates a very strong contrast meaning that it stands out to the audience grabbing their attention just by the colour. It could also be another personality of the artist through colour, for example, back and white usually have connotations with a suit or a formal dinner and being smartly dressed. It could also show that there is a battle between the personalities due to black and white usually representing evil and good. His stance also shows that there could be some kind of struggle going on inside himself. The long shot allows us as the audience to see his body language which could remind the viewer of Michael Jackson especially because of the costume and stance but also relating back to the colour and idea that there is a struggle between personalities; this is what happened to MJ as he was correcting his skin condition.

The main image is quite obscure because of the camera angle, pose of the artist and the prop used. We can only see his nose and lips which could imply he has a secrets that his eyes would reveal if we saw them. This is reinforced by the colour scheme; greys and blacks have connotations with mystery and hidden secrets which could symbolise the artists songs on this album. Going against the conventions of RnB music this cover doesn’t consist of ‘bling’ or materialistic things which could represented his background story and explain that he had nothing and he has worked for what he has not but he still doesn’t forget or take anything for granted because of what he came from.

He is portrayed as very masculine here which will appeal to a wider audience demographic which will then include girls because of the sexual appeal. The background is all black so that any lighter parts on the image stand out so that we as an audience can see the figure. The costume is very urban which could suggest that this is the life style he leads and this is his inspiration for his music. Direst mode of address is still used even though we cannot see his eyes and therefore empathy is created for him as the audience sees the cover. The font used at the top of the digipack covers all thirds and because it is at the top it is the first thing that the viewer will look at which will reveal who the artist is . The artists name, although unusually it is the same size as the album name is it highlighted by being a crisper shade of white. This is to attract the audience to the name rather than the album name which wont be as appealing to the audience demographic at ‘Jay-Z’.

The house style is kept throughout by using a black background with a contrast of white writing. The simple design could imply that he feels that he doesn’t need to show off about his high status within the music business for his album to sell because of his loyal fans. It could also emphasise that he came from nothing working his way to the top and showing that you don’t need fancy things to become your dream and become something amazing like a world wide singer.

The colour scheme could also imply sophistication because it has connotations with black and white dinner parties and smart events. The artist is also promoted with his record label being shown and the website for it. Again the white font is used, all in capitals to create consistency and to try to get the artists personality over to the audience demographic. Culturally the use of capitals in text conveys importance and/or significance.

The same typography is used here, again to give the artist their own iconography and create consistency throughout the album. The font is capitalised again and is aligned in the centre third t create some symmetry and make the reader focus their attention to the songs to try and influence the audience to buy the album. It implies that the music should be the centre of attention and not the artist as a ‘brand’.

This digipack is very colourful using vibrant colours to attract the audience’s attention. The colours have a youthful feel to them because of the vibrancy meaning that the target audience demographic are more likely to be younger. There are a range of colours here however they are all blended or smudged which could mean that Cheryl Cole is moving to fast and unsure of where she is going. This is emphasised in the album name with the use of the word ‘messy’ which could be describing her life and/or career, which, metaphorically, are the raindrops. The main image is very powerful and due to her facial, we can see the RnB genre appear because of the attitude, in contrast to the more traditionally ‘pop’ colours

The body language of the artist suggests that she in thinking or sad about something and almost that she has given up which emphasises the point states earlier about the use of the word ‘messy’. To further explore the RnB side of this album cover, her costume consists of gold and leapod print which all suggest wealth which plays a large part in RnB music. The image falls across two thirds of the cover implying dominance over the cover and over the music industry. She also has her legs on show here which will create a sexual appeal for men which in turn will widen the audience demographic. The typography used compliments the words, especially ‘messy’ because of the hand written feel. It is slanted which shows rebellion and no wish to follow conventions and it also shows imperfections aren’t always a bad thing, also appealing to a younger target audience. There is also good continuity of this.

The back cover doesn't have an image of the artist on however the colour scheme is carried on throughout. Her name is not featured on the front and is only seen here, in the first third of the back cover. If looking at the back, and also because it is the largest thing on the back, the audience’s attention will be brought here which will market the artist. Because it is on the back it suggests that the artist is confident enough to be recognised without need for a name on the front cover showing domineerance within the music industry. The writing is in mainly lower case letters, again implying that this album is targeted at a younger audience demographic. Also featuring in the same first third on the back is the track list showing that the artist believes that the music is just as important at the artist name as a brand name. The colour of the font shows the artists personality and femininity because of the girly floral pink colour, which will target the woman demographic however will appeal more to younger girls.

Rihanna’s album loud features an extreme close up as the main image on the front cover and the back cover which consist of the same image. The artist has her eyes closed and her moth slightly open which is seen as a sexual pose, this will mean the appeal of men which in turn will widen the audience demographic and make it more likely for men to buy the album. This is because they will assume that the music will all have this a sexual feel. Her lips are red, as is her hair and there is an all round rosé effect on the image, this all has connotations of passion and love which will symbolise what the artists music is like. We can also not see any clothes in the main image here and the audience will therefore all assume that she isn’t wearing any. the artists name is at the top and covers all three thirds with large gaps in between letters, this implies that it is slow and sensual and further emphasises the love and passion feel to the cover

Both the artist name and album name are in capitals however ‘Rihanna’, although at the top and therefore is one of the first things we see ,due to the target audience on average reading top to bottom, is smaller in comparison to the album name which is very unusual in the conventions of an album cover. They are also both faint and the same font to result on the main image of Rihanna take dominance over the whole album, because it is such a strong image. This album includes a booklet which is a wide high angle shot. The artist is posing in a very sexual way here to and the viewer is able to see her cleavage and part of her stomach which will also appeal to the sexual nature of men. This image covers three different sections and the artist covers the first and middle third. The disk is a slightly lighter image of a rose which will appeal to the younger target audience demographic because of its innocence however the slight pick colour instead of a pure white rose could symbolise the exact opposite of innocence.

The text used here is extremely simple. the artist and album name is located on each of the components of the album; the CD and both covers. Beyonce's name is positioned at the top of each of the components which maintains the house style and it stretches over the whole of the top of the front and back cover so that it is not only the first thing that the audience will see, it is also the biggest and boldest making it eye catching for the audience which, in turn will increase sales. Because the target audience demographic are more likely to be attracted to the artist name instead of the album name the album name takes more of a background position; hens it is positioned in the lower right hand corner. The track listing is positioned on both the back cover and the disc which is uncommon although effective because many people could misplace the cover and have the CD's lying round, this would mean that the image of Beyonce, her name and the track list is still available to the customer. All the text on this digipack is simple and easy to read. this will result in a wider audience demographic wanting to buy the album; because of this appeal sales should increase.

The house style is maintained throughout because the same front is used on each of the components: sans sarif font, also maintaining the simplicity. The colour of all of the font is black which contrasts the muted which background. the track listing on the back cover is in italics which adds an effective contrast to the other font used in order to not make the album look boring. The rule of thirds has been applied effectively to this digipack. On all of the components Beyonce is located in the left third which means that it will be the first thing that the audience will look at because we, as an audience, read left to right. The album name is always seen located in the right third. The artist name is located either in the middle third or across all thirds at the top of the cover and disc.

Imagery used on all components of this digipack are a very similar style therefore creating a constant house style, like many other digipack, the imagery consists of one single image of the artist on each of the components, his is so that the audience will recognise that these images are linked with this album. the main image on the front cover is a low angle shot of Beyonce which ultimately gives her power and makes her seem superior to the audience; emphasised by the back cover where she is photographed looking out onto a city. This has direct mode of address and high key lighting to attract the audiences attention. The lighting creates an inspirational feel as the audience wants to be her and a happy feel resulting in people thinking that they will feel this way when they listen to the music on this disc meaning that they are more likely to buy the video, although it is still clear that the image has attitude. the front image over laps the artist name which suggests that she is such an established artist that she is recognised by just her appearance. An unconventional aspect of this digipack is that she has an image on the disc which stands out as a unique selling point. The imagery used is quite provocative due to the lack of clothes she is wearing which reveal her chest on the main front cover and the poses she is pulling on the other components. she also doesn’t seem to have any intention of trying to cover her self up which shows confidence; all this is to expand the audience demographic because of the sexual appeal of her body.

Breaking down the front cover it shows a typical RnB picture implying wealth because he has the ‘world in his hands’ represented by buildings within his arms. This mid shot shows him wearing sun glasses which complies to the RnB conventions. The cover also includes the logo of his stage name for which he will be always recognised which is also marketing the artist. His brand identity has been established because the typography used here has been consistent throughout the majority of his albums. His costume shows he is suited to the genre of music he represents, for example, his ‘bling’(watch and chain) is stereotypical of RnB as they are portrayed as being wealthy and able to buy what they want, including their women. The use of colour could be to get the attention of a mass Mainstream audience as the album was a pop hit number 1 and the colours are typical of the pop genre, this could have been a marketing strategy.

However the dark colours mixed with the pinky purple bring back the attitude and darkness of the RnB genre. The lighter parts on his arms could represent that he is bringing something new and his music is ‘fresh’. The title could imply that these are, however, starts and we are making new ‘Desc-Overy’s about the universe all the time. I think that the title could also represent that new music had been born because the ‘ovary's are where potential life is held in a woman. The whole design is based on triangles which could appeal to the indie market because of their obsession with the iluminarty triangle; this could also be a marketing strategy. It could also be showing the progression that the artist has made, like in Maslow's hierarchy triangle the bottom are basic needs like food and water where as the top triangle is self-actualisation. This would be apt because some say that this artist reached peak with this album.

Inside the album there is a continued theme of purple and therefore the pop genre. The typography is also kept consistent and simple. This could be not to overwhelm the viewer because the outer covers are so busy and in your face that the cd shows a more mellowed feel. The colour shows attitude which complies with the RnB genre’s stereotype. Overall the whole digipak complies to the codes and conventions of an RnB typical album. The parts that lean towards a more pop genre are shown as a marketing strategy to grab the attention of the mainstream music listener. This shows that he has not only grown as an artist but become more successful in the process because he has widened his target audience, becoming a mainstream radio artist.