analysis of korean wine market 20150902-daejeon
TRANSCRIPT
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Analysis of Korean wine market
Daejeon international wine & spirits fair
Asia wine buyer’s conference
Sep. 02. 2015. 17:00
Jesse Jeong
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Table of contents
Wine import records to Korea until 2014
Korean wine market 2014
2015 current state (January ~ July)
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Wine import records to Korea ~2014
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Wine import amounts and volume trend(total)
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Red, white, sparkling wine ratio
Amounts Volume
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Yearly growth by countries(total amounts, dollars)
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Yearly growth by countries(total volume, tons)
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Wine import Amounts trend(red)
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Wine import volume trend(red)
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Yearly growth by countries(Red amounts, dollars)
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Yearly growth by countries(Red volume, tons)
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Wine import Amounts trend(white)
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Wine import volume trend(white)
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Yearly growth by countries(white amounts, dollars)
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Yearly growth by countries(white volume, tons)
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Wine import amounts trend(sparkling)
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Wine import volume trend(sparkling)
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Yearly growth by countries(sparkling amounts, dollars)
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Yearly growth by countries(sparkling volume, tons)
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Korean wine market 2014
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2014 Korean wine market(total)
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2014 Korean wine market(Red)
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2014 Korean wine market(white)
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2014 Korean wine market(sparkling)
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2014 Argentina
25
Am
ou
nts 8
$3
.6m
illion
(2.3
7%
)
Vo
lum
e 8
68
3to
ns(2
.05
%)
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Australia
26
Am
ou
nts 7
$7
.8m
illion
(4.4
2%
)
Vo
lum
e 6
1,2
81
ton
s(4.4
5%
)
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Austria
27
Am
ou
nts
11$
19
0 th
ou
san
ds(0
.11
%)
Vo
lum
e
11
12
ton
s(0.0
4%
)
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Chile
28
Am
ou
nts 2
$3
7.1
millio
n(2
0.9
%)
Vo
lum
e 1
8,0
78
ton
s(28
.08
%)
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France
29
Am
ou
nts 1
$5
5.5
millio
n(3
1.3
%)
Vo
lum
e 3
4,3
48
ton
s(15
.1%
)
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Germany
30
Am
ou
nts 9
$3
.1m
illion
(1.7
7%
)
Vo
lum
e 9
57
1to
ns(1
.98
%)
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Italy
31
Am
ou
nts 3
$2
9.8
millio
n(1
6.8
%)
Vo
lum
e 2
4,7
81
ton
s(16
.6%
)
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New Zealand
32
Am
ou
nts
10$
1.9
millio
n(1
.07
%)
Vo
lum
e
10
20
1to
ns(0
.7%
)
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South Africa
33
Am
ou
nts 7
$4
.2m
illion
(2.3
7%
)
Vo
lum
e 6
1,6
97
ton
s(5.9
%)
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Spain
34
Am
ou
nts 5
$1
1.3
millio
n(6
.41
%)
Vo
lum
e 4
3,8
80
ton
s(13
.49
%)
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United States
35
Am
ou
nts 4
$2
0.4
millio
n(1
1.5
%)
Vo
lum
e 5
3,0
53
ton
s(10
.61
%)
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2015 current state (January ~ July)
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Market trends (volume Jan.~Jul.)
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Market trends (amounts Jan.~Jul.)
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Monthly volume trends - volume
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Monthly volume trends - amounts
40
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Growth compare to 2014(volume)
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month 2010 2011 2012 2013 2014 2015 Growth
01 2,443 2,352 2,151 2,853 2,690 3,456 28%
02 1,378 1,526 1,776 2,035 2,181 2,277 4%
03 1,395 1,677 1,555 2,051 2,178 2,611 20%
04 1,462 1,919 1,766 2,503 2,550 2,538 0%
05 1,415 1,599 2,044 2,347 2,273 2,274 0%
06 1,723 1,272 1,838 2,031 2,096 2,417 15%
07 1,506 2,004 1,688 2,689 3,094 2,136 -31%
total 11,322 12,349 12,818 16,509 17,062 17,709 4%
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month 2010 2011 2012 2013 2014 2015 Growth
01 11,739 12,543 11,325 15,887 16,231 18,684 15%
02 7,645 7,941 9,665 11,926 13,071 13,933 7%
03 7,517 9,258 8,680 12,064 14,622 15,445 6%
04 8,025 11,402 12,690 14,826 14,517 15,056 4%
05 7,760 9,744 11,616 14,839 14,175 14,206 0%
06 8,599 7,077 11,090 11,740 13,642 13,728 1%
07 7,831 12,488 9,843 14,177 17,135 12,764 -26%
total 59,116 70,453 74,909 95,459 103,393 103,816 0.4%
Growth compare to 2014(amount)
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Total trend(Jan. ~ Jul.)
Volume Amounts
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CAGR and growth (2010~ 2015, Jan. ~ Jul.)
Volume Amounts
CAGR
9.4%Compare to 2014
4.2%
CAGR
11.9%Compare to 2014
0.6%
Increased volume but stayed amounts means wine importers looking for cheaper wines for import
Higher CAGR in amounts than volume means wine prices are raising
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Monthly trend - correlation with Korean holiday(1)
Korean thanks giving day(Chuseok)
Sep. 30. 2012.
Sep. 19. 2013.
Sep. 8. 2014.
Sep. 27. 2015.
Chinese new year day(Seol)
Jan. 23. 2012.
Feb. 10. 2013.
Jan. 31. 2014.
Feb. 19. 2015
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1st week 2nd week 3rd week 4th weekSep.
1st week 2nd week 3rd week 4th weekFeb.
2014 2013 2012
2015
4th weekJan.
2015
2014
2013
2012
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Monthly trend - correlation with Korean holiday(2)
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Monthly trend - correlation with Korean holiday(3)
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Monthly import trends by type(1)
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Monthly import trends by type(2)
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Monthly import volume trends (major countries) -France
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Monthly import volume trends (major countries) -Chile
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Monthly import volume trends (major countries) -Italy
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Monthly import volume trends (major countries) -Spain
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Monthly import volume trends (major countries) -USA
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2015 trends in Korean wine market
Decreasing revenue of wine importers
Deeper bipolarization of wine market: daily market and premium market
BYOB(Bring Your Own Bottle) as a Mega trend
Bad external condition led lesser revenue
Currency exchange ratio and Federal Reserve Bank policies(base rate)
Low oil price effects to economy environments
China stock market and
Balanced wine consuming
Higher white and sparkling market sharing
Gift set is very important issues in Korean wine market
Separated and concrete Champagne market
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