analysis of korean wine market
TRANSCRIPT
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Analysis of Korean wine
market2015 edition
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Table of contents
Trends in Korean wine market (1995~2014)
2014 Korean wine market analysis
Prospect for 2015 market
Analysis of Korean wine market 2015 2
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Wine import Amounts and volume trend(total)
Analysis of Korean wine market 2015 3
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Red, white, sparkling wine ratio
Amounts Volume
Analysis of Korean wine market 2015 4
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Yearly growth by countries(total amounts, dollars)
Analysis of Korean wine market 2015 5
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Yearly growth by countries(total volume, tons)
Analysis of Korean wine market 2015 6
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Wine import Amounts trend(red)
Analysis of Korean wine market 2015 7
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Wine import volume trend(red)
Analysis of Korean wine market 2015 8
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Yearly growth by countries(Red amounts, dollars)
Analysis of Korean wine market 2015 9
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Yearly growth by countries(Red volume, tons)
Analysis of Korean wine market 2015 10
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Wine import Amounts trend(white)
Analysis of Korean wine market 2015 11
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Wine import volume trend(white)
Analysis of Korean wine market 2015 12
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Yearly growth by countries(white amounts, dollars)
Analysis of Korean wine market 2015 13
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Yearly growth by countries(white volume, tons)
Analysis of Korean wine market 2015 14
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Wine import amounts trend(sparkling)
Analysis of Korean wine market 2015 15
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Wine import volume trend(sparkling)
Analysis of Korean wine market 2015 16
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Yearly growth by countries(sparkling amounts, dollars)
Analysis of Korean wine market 2015 17
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Yearly growth by countries(sparkling volume, tons)
Analysis of Korean wine market 2015 18
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2014 Korean wine market(total)
Analysis of Korean wine market 2015 19
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2014 Korean wine market(Red)
Analysis of Korean wine market 2015 20
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2014 Korean wine market(white)
Analysis of Korean wine market 2015 21
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2014 Korean wine market(sparkling)
Analysis of Korean wine market 2015 22
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2014 Argentina
Analysis of Korean wine market 2015 23
Am
ou
nts 8
$3.6
millio
n(2
.37%
)
Vo
lum
e 8
683to
ns(2
.05%
)
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Australia
Analysis of Korean wine market 2015 24
Am
ou
nts 7
$7.8
millio
n(4
.42%
)
Vo
lum
e 6
1,2
81to
ns(4
.45%
)
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Austria
Analysis of Korean wine market 2015 25
Am
ou
nts
11$190 th
ou
sa
nds(0
.11%
)
Vo
lum
e
11
12to
ns(0
.04%
)
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Chile
Analysis of Korean wine market 2015 26
Am
ou
nts 2
$37.1
millio
n(2
0.9
%)
Vo
lum
e 1
8,0
78to
ns(2
8.0
8%
)
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France
Analysis of Korean wine market 2015 27
Am
ou
nts 1
$55.5
millio
n(3
1.3
%)
Vo
lum
e 3
4,3
48to
ns(1
5.1
%)
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Germany
Analysis of Korean wine market 2015 28
Am
ou
nts 9
$3.1
millio
n(1
.77%
)
Vo
lum
e 9
571to
ns(1
.98%
)
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Italy
Analysis of Korean wine market 2015 29
Am
ou
nts 3
$29.8
millio
n(1
6.8
%)
Vo
lum
e 2
4,7
81to
ns(1
6.6
%)
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New Zealand
Analysis of Korean wine market 2015 30
Am
ou
nts
10$1.9
millio
n(1
.07%
)
Vo
lum
e
10
201to
ns(0
.7%
)
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South Africa
Analysis of Korean wine market 2015 31
Am
ou
nts 7
$4.2
millio
n(2
.37%
)
Vo
lum
e 6
1,6
97to
ns(5
.9%
)
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Spain
Analysis of Korean wine market 2015 32
Am
ou
nts 5
$11.3
millio
n(6
.41%
)
Vo
lum
e 4
3,8
80to
ns(1
3.4
9%
)
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United States
Analysis of Korean wine market 2015 33
Am
ou
nts 4
$20.4
millio
n(1
1.5
%)
Vo
lum
e 5
3,0
53to
ns(1
0.6
1%
)
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2015 trends in Korean wine market
Decreasing revenue of wine importers
Deeper bipolarization of wine market: daily market and premium market
BYOB(Bring Your Own Bottle) as a Mega trend
Bad external condition led lesser revenue
Currency exchange ratio and Ferderal Reserve Bank policies
Low oil price effects to economy environments
Balanced wine consuming
Higher white and sparkling market sharing
Analysis of Korean wine market 2015 34
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Market trend for each country
Country Amount Volume
Argentina Increase Increase
Australia Increase Increase
Austria Neutral Decrease
Chile Increase Increase
France Decrease Decrease
Germany Decrease Decrease
Italy Increase Neutral
New Zealand Increase Increase
South Africa Increase Increase
Spain Increase Increase
United States Increase Decrease
Analysis of Korean wine market 2015 35
Am
ou
nts
Vo
lum
e