ANALYSIS OF NEWS CHANNELS

Manzoor Ahmed

Alliance Business Academy

Emergence of News Channels

The word news can be understood in 3 different sensesThe word news means newly received

noteworthy information about recent eventsAs news it means broadcast or published news

reportAs news to it holds informal information not

previously known.In short it is the acronym of ‘North-East-West-

South’Alliance Business Academy

Evolution of BroadcastingGuglielmo Marconi – inventor of telegraphy

led to the radio broadcasting almost 100 years back

Major advances in broadcasting media includes television, cable network, internet

Radio was pre-eminent broadcasting medium until NBC started TV broadcasting in 1950.

TV changed the broadcasting landscape, not only with news & information transmitted to people by sound but also by moving pictures, at first in black & white, now in color sets

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Evolution of Broadcasting in IndiaIn India broadcasting began with private radio

service in Madras in 1924In 1924 British colonial govt granted a private

company to open radio stations at Bombay & Calcutta as well, soon it went bankrupt & colonial govt took over the 2 transmitters & started operating them as Indian State Broadcasting Corporation, which in 1936 was renamed as AIR

In 1982 TV began to attain national coverage & a pre- eminent media organization.

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A spark came in the early 90’s with the broadcast of satellite TV by foreign programmers like CNN followed by Star TV.

By the end of 1994 there were 12 satellite based channels available in India.

Zee Telefilms Ltd. Marked its presence with the inception of the first 24 hour news channel-ZEE NEWS in 1998.

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Marketing mix for news channelsProduct Core Benefit:It is the most fundamental product level. In

the case of news channels, the core benefit that the customer is buying are social awareness, education, knowledge of current affairs etc.

Basic ProductThe basic product for the news channel is

continuous supply of news.Alliance Business Academy

Expected ProductThe consumers expect the news channels to

supply the right news containing the real matter at the right time with good presentation.

Augmented ProductThe news channels can provide extra services like

good and fluent news readers, Attractive studios, debates, and special shows on current events.

Price:News channels earn on the basis of their

viewership share.Revenue by the sponsors or the advertising

their product on these channels. Alliance Business Academy

Costs involve are broadcasting and promoting, studio setups, news readers, etc.

PLACE:Focuses on communicating with the

customer and reaching masses through distribution.

No competition over place.All are free-to-air and reach millions of

people regionally.

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PROMOTION:Exclusively compete in this.Strategies:

On air Promotions: By exploiting the commercial breaks. Channel’s mission, position, presenters and achievements.

Tag lines- NDTV- “Zubaan Pe Sach, Dil Me INDIA.” CNBC– “First In Business Worldwide.”

Exclusive Footages: During elections, wars, natural calamities, etc.

Anchors/Reporters: Well known reporters and anchors, Pranay Roy for NDTV.

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SPECIAL PROGRAMMING: Inaugurations or summits, out break of wars, death of a world figure.

PHYSICAL EVIDENCE :OfficesStudios Anchors and Reporters.

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MAJOR NEWS CHANNELS

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BBC BBC News came on 5 July 1954, broadcast from

leased studios within Alexandra Palace in London.First news channel to go color in the year 1964Producing 120 hours of output daily it is the largest broadcasting news gatherer in the

world. Their network is spread across 200 countries, BBC

News is currently headed by Helen Boaden. BBC maintains its key objective of the Royal

Charter to "collect news and information in any part of the world and in any manner that may be thought fit".

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On-screen newsreaders were finally introduced in 1955.

In 1987, John Birt resurrected the practice of correspondents working for both TV and radio with the introduction of bi-media journalism, and 2008 saw tri-media introduced across TV, radio and online.

Also in 1960, Nan Winton, the first female BBC network newsreader, appeared in vision on 20 June, & 19 September saw the start of the radio news and current affairs program The Ten O'clock News.

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RadioBBC Radio News produces bulletins for the BBC's national radio stations and provides content for local BBC radio stations. The BBC World Service broadcasts to some 150 million people in English as well as 32 languages across the globe.

OnlineBBC News Online is the BBC's news website. it is one of the

most popular news websites in the UK reaching over a quarter of the UK's internet users, and worldwide.The website contains exhaustive

international news entertainment, sport, science, and political news. current

affairs programmes including Newsnight and Question Time are available for download as podcasts as part of the BBC's download trial.

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PROGRAMS NEWS Breaking newsOvernight specialSimulcastShared programmingSports coverageBBC World newsExclusive progaming

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HighlightsBBC World possesses the world’s largest news

gathering operation comprising 58 international news bureaus & the expertise of more than 250 correspondents worldwide

Has the worlds 1st fully 24-hr newsroom which brings to us impartial & objective journalism of the highest std every hour from BBC’s award winning team of forecasters.

In the past years, BBC News has won 50 awards in recognition of its journalistic excellence.

According to reports in August 2002 BBC World reached 222 million homes across 200 countries & territories

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The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond.

It was launched in 1999 &owned by TV 18India’s most able business audience consumes

CNBC-TV18 for their information & investing needs.key viewers : business leaders, professionals, retail

investors, brokers and traders, intermediaries, self employed professionals, High Net Worth individuals, students.

"First in Business Worldwide"

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Programs Asia squawk box:Its signature morning show focuses on what

viewers need to know after the markets close in the USA and before the market open in Asia.

Business center:Place to go for financial news from around

the globe and analysis of the impact on Asia.Worlds news update:Every Monday through Friday every hour.

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CNBC-TV18 Taglines"Profit From It" (2000—2008) "The World Leader in Business News" (2004—

2008) "First in Business Worldwide" (2008—Present) "CNBC-TV18 Boston Analytics Consumer

Confidence Index" (2009—Present)

PromotionPublishes business and investing books. It has

published books of authors like Yogesh Chabria.

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CNN-IBNCable News Network-Indian Broadcasting Network.The network is a partnership between Global

Broadcast News (GBN) and Turner International.It is one of the first news channels in India to use

the concept of "citizen journalist.”CNN-IBN expanded the Citizen Journalism

Segment by including Mobile Citizen Journalism. It aims at providing news from all over the world to

the people in their homes.Philosophy of CNN-IBN is that “ every country is

CNN’s beat; the whole world is market and everyone on the entire planet a potential customer.”

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PROGRAMS:Telecasts breaking news reports, politics,

sports, information technology, financial news.

Some of its famous programmes are Talk Asia: Interviews with Asia’s most

intriguing personalities. International Correspondent: Discussion

on current news from world’s leading international journalists.

Cross Fire: Political and social debate show focusing on daily news events.Alliance Business Academy

Devil’s Advocate: The stalwarts from the Indian and international politicians are questioned by Karan Thapar.

Others are Art of investing, Minus 30, To catch a star, Out of the box, Being legends, All about the money, Real heroes.

HIGHLIGHTS: CNN launched the Young Journalist Award to

recognize and encourage journalistic excellence.CNN.com Relies on CNN’s global team of almost

4000 news professionals.

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NDTV Founded in 1988 Launched NDTV 24x7 in English and NDTV

INDIA in Hindi in 2003 Market leader Awards- Asian Television Award, Hero Honda ITA Award National awards.

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PROGRAMS:Walk the talk The Big fightWe the peopleSports 24x7NDTV DoctorEntertainment programs

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PRICING:Stable prices with moderate upward bias.Demand based pricing.

PLACE:Channel is available in UK– Sky Digital Platform US– DirecTV Platform Canada– Asian television network Australia– Vision Asia Platform Africa– Multi Choice Africa

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PROMOTION:Tie up with Reliance Infocomm.Well known Anchors and reporters.Social campaigns.

PHYSICAL EVIDENCE:23 Offices and studios across the country.Modern and sophisticated production

facilities.Award winning anchors.

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Summary of Findings There seems to be a standard coverage of

one main story which is dragged on for quite some while.

Financial news channels covering the same stock market i.e BSE and NSE carry different stories and interviews which make it worthwhile to switch between them.

Indian news channels are bound to Indian news and do not show international news or the impact that it has on India.

Recommendations Keep story short and crisp.Increase the number of panel interviews and

discussions.Interviewers , panel moderators especially

the editors should not take a direct position with respect to the discussion.

Report tragedy with a human touch

Thank You…..

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