By thivyan kowridas

ANALYSIS OF STUDENT DIGIPAK

The below are Geeta’s final digipak designs.

GEETA GOHIL

Looking at Geeta’s design the first thing that struck me was how simplistic her designs were, she used a Sans Serif type font with a red and white gradient overlay paired with black foreground I thought made the text much more impactful, furthermore the colour of the text complements the artist photo as they work well

together to provide an aesthetically pleasing outcome. All main text has been wrote in uppercase letters and less significant text in smaller lower case text this follows the typical codes and convections of digipaks,

moreover it helps attract the eyes of the consumers and looks more serious. All the digipacks share the same theme of a monochrome design with a hint of red, Geeta has changed the pictures on all the digipack designs, although they look like the same pictures the artist on the designs has slight variations to her poses, the use

of a variation of images made the digipacks more interesting as using the same images would have looked repetitive and dull. The CD consists of the artist name of the top, album name at the bottom with company

writing in small letters below it, the artist name has been wrote in the biggest font on the CD as it’s the main main focus of the design. The album cover that she has made has the artist name on the top and the album

name on the bottom both in equally sized and coloured fonts these are again typical convections of digipacks, Geetas designs all seem to follow typical codes and convections. Looking at the images I can see that

judging by the artist’s facial expressions that she looks distressed and troubled this goes with her music video as she also looks this way in the music video, it also causes the viewer to feel sympathetic or curious this may

increase the likelihood that the viewer may look into the artist..The main image being used is a black and white image of the main artist I thought that although the image looked good it would have been more

impactful if Geeta had used red lipstick on the artist and had the lips of the artist in colour, this would have went great with the colour scheme and would have made the artist image look like it is part of the cover. The spine of the front cover has the artist name, album name then distribution company logo placed on it this is

so when in storage CD can easily be found. Overall I think that Geeta has done a great job making her designs things that I think that she could have improved upon were the placement of the barcode as it seemed to be

to close to the edges and the logo’s she used as they didn't’t go the the colour scheme of the design, to improve on this I think geeta should have customized the logos to her chosen colour scheme so that the logos

look like their part of the cover and also go well the other aspects on the cover.

ANALYSIS