ANALYSIS OF SUSTAINABILITY OF TATA MOTORSAshish Jha

Prashanth ReddySunil Singwala

CONTENTS

Company Overview

Impetus for this Company

Approaches to Sustainability

SWOT analysis Relevance

Strategies to Sustain in Future

Conclusion

References

COMPANY OVERVIEW

Tata Group was founded by Jemsetji Tata in 1868.

Tata Motors is a subsidiary of the Tata Group.

Founded by Ratan Tata in 1945 & Headquartered in Mumbai, India

Collaboration with Daimler-Benz AG, Germany & entered into

commercial vehicle segment in 1954

In 1991, Entrance into Passenger Vehicle Market

IMPETUS FOR THIS COMPANY

India's largest multinational Automotive manufacturing company

World’s 17th largest motor vehicle manufacturing company

USD 22,043 million invested in Research and Development

4.8% of Energy from renewable sources

USD 186.2 million spent on CSR initiatives

Reduction in 5.7% of total energy consumption .

APPROACHES TO SUSTAINABILITY

Key principles :-

Concern for environment

Innovation & Passion for Excellence

Integrity & Accountability

Customer & Agility

CONCERN FOR ENVIRONMENT

Invested in renewable energy

E.g. Biogas plant, Wind plant and Solar plant

Total renewable energy utilised :-

FY 2010-11 FY 2011-12 FY 2012-130

100000

200000

300000

400000

500000

600000

293218.16

479360.45

RENEWABLE ENERGY CONSUMPTION (GJ)

FY 2010-11 FY 2011-12 FY 2012-130

100,000200,000300,000400,000500,000600,000700,000

130,020 190,814 110,267

482,987 413,406407,793

tCO2e AVOIDED

DIRECT EMISSIONS INDIRECT EMISSIONS

Source :- mailhem-ikos.com

189728.8

Main Agenda :- “To provide various cost effective and sustainable products to encourage transportation which are lower in costs and sustainable for any society.” Fuel cell bus program CNG hybrid bus program Diesel hybrid Manza program Indica EV program Ace EV program

INNOVATION & PASSION FOR EXCELLENCE

Source :- apep.uci.edu

INTEGRITY Committee consist of 11 board of directors headed by MD tracks health, safety and

environmental performance Enterprise resource planning (SAP) helps them to manage data accurately and

consistently All manufacturing stations are certified by Environmental manufacturing standard,

occupational health management system standard, etc.

ACCOUNTABILITY Always ready to learn, improve and explain Committed to go extra mile and deliver great business result Engage with stakeholders and identify their concerns and issues

INTEGRITY & ACCOUNTABILITY

The key to tackle today’s and tomorrow’s challenges is their agility in Growth and creation of values for their stakeholders. This enables them to achieve their sustainability goals .

Companies agile growth in last couple of years . Integrated customer relationship management framework with

dealer management system to ensure seamless customer service quality .

Customers safety is one of the major concern for them .

CUSTOMER & AGILITY

Source :- beforeitsnews.com Source :- www.tatamotors.com

SWOT ANALYSIS

Source :- static.globalreporting.org/.../638eb0b6ae529d53689

STRENGTHS- Strong Domestic player (Indian

market)- Strong image of Sustainable

Company- Global presence- TATA NANO – World’s most

affordable car (Equivalent USD 2200)- Research and Development Activities

OPPORTUNITIES- Rising per-capita income of middle

class family which will increase the demand

- Mergers & Acquisitions to acquire new technology

- Demand for Electric cars will increase

WEAKNESSES- Tata motors products are not

considered as luxurious- ROI of TATA motors shares is low- Proportion of market share in

Passenger vehicles is less in India

THREATS- Very competitive market in

Automobile industry- Rising cost of manufacturing- Environmental Regulations

STRATEGIES TO SUSTAIN IN FUTURE “SUSTAINABILITY IN MOTION”

- Pollution Prevention (P2) & Resource Recovery (R2) Works on Environmental Awareness Campaigns in the

form of NGO’s - Gram Vikas Kendra, Jamshedpur (GVKJ) On goings projects such as Compressed Air Car, Electric

Car, etc. Since 2007, Company targets

- Invested £36 million for reducing operational CO2 emissions - 79% reduction in Manufacturing Waste- 32.5% reduction in energy use per vehicle- 75% recycled Aluminium used

SWITCHING ON THE LARGEST ROOF-MOUNTED SOLAR ARRAY IN BRITAIN

Source :- www.tatamotors .com

CONCLUSION

Growing at a great pace in domestic as well as global market by many joint ventures and acquisitions .

The companies innovations are geared towards customer satisfaction . The company is continuing their efforts towards making their operations

cleaner and reducing overall environmental impacts . Tata motors is continuously innovating and improving their technologies

and will do it in future .

REFERENCES

www. tata motors .com http://corp-content.tatamotors.com.s3-ap-southeast-1.amazonaws.com/

wp-content/uploads/2015/12/08102833/jlr-corporate-sustainability-report-2014-15.pdf

Google images static.globalreporting.org/.../638eb0b6ae529d53689..

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