analysis of the goals-mangement
TRANSCRIPT
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ANALYSIS OF THE GOALS
For the section analysis of the goals management process was indentified at Radibems
Sdn Bhd, we will descript the goals for overall of operation of the company. This is because the
company is middle size company. As we have interview there has many goals first are to
provide supplier of equipment to all biomedical hospital and clinic then need to improved and
emphasize continual pursuit of new technological the quality of facilities and value service.
Also want supplies to Brunei and receives new Dubai technology then creates for bio medical
courses and subject at universities Institute of pahang and perlis. So we have identified the main
goals it to be the best provider biomedical engineering technology service for the hospital.
To achieve this goal we using 4 management process (particularly the 4 functions).
PLANNING
The main goals of the company are to be the best provider biomedical engineering
technology service for the hospital. Radibems Sdn Bhd are good in set up and implement
planning where the planning is important part or step to support and achieve the goal. The
planning Radibems Sdn Bhd is base on the planning of Radicare Sdn Bhd and was set up by the
Manager Director at the Headquarters office. The plan properly planning is the technical planning
and operational planning. The technical planning is applied to the biomedical engineer and
operational planning applied to technician at the service office in government hospital. The main
service of the company provide for the hospital is made Planned Preventive Maintenance, PPM
for the biomedical equipment have warranty from the suppler or dealer. In the big hospital for
example in Hospital Kuala Lumpur have 2500 units of biomedical equipment. All this biomedical
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equipment must do PPM each year to make sure the equipment in function in good condition
when the patient uses it. The schedule for the PPM for whole year usually already has setup at the
early year. Each month, the biomedical engineer/technician will do PPM according to the
schedule was setup. Usually the problem occur doing the PPM according schedule, when in a
month the biomedical engineer must do PPM for 200 of biomedical equipment. So in that
condition they cannot complete the PPM according to the schedule. The main reason is the
biomedical equipment in large quantities, patient use the equipment need to wait for replace
with equipment than they can make service and not enough biomedical engineers.
While for the top Manager Director at Headquarters office, it setup high expectation for
the company goal not only base on the actually resources that there have like capital, work force,
equipment, and technology. In this case, middle manager/manager team have big responsibility to
adopt the long term/strategic plan to short term plan and the technical and operational plan for the
first line manager biomedical engineer and operative technician that work at the service office
in the government hospital. The managers at Radicare Sdn Bhd have the challenge to setup the
short planning with full of the resource. The situation makes the manager team, biomedical
engineer, and technician get work given to them. This will make the company are fully effective
and efficiencies. For example Mr. Junaidi holds 2 positions in Radicare Sdn Bhd .All the
department was handling by Mr. Junaidi suppose hold by 3 managers usually in middle range
company or big company. The General Manager, GM know the actually resource because get
feedback from the low level worker. The GM supposes get feedback from the low level worker
when setup the long term planning.
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For the comparison with the theory what we study, the issue is related with chapter 3
Foundation of Planning, sub chapter types of Plan, and Management by Objective, MBO. The
types of planning there are three types in planning that is the strategic, tactical and operational
planning. For the strategic planning is long term planning take 5 year onward, tactical planning,
and operational planning is short term planning take one or 2 year. For the strategic planning
set up by top manager it directionally to achieve the goal/objective the technical, and operational
planning setup by middle manger also to achieve the goal/objective that was setup by the top
manager. So this Radibems Sdn Bhd where the middle managers setup the technical, and
operational planning to achieving the goal.
While for the MBO state that is each level in the organization have the objective. This
method will assist the organization to make sure all level of the organization will supporting each
other to achieve the goal more successfully. MBO also help the middle manager to specified
technical and operational planning more clearly and assign the task working base on the structure
of the organization. The important in the MBO when set employee goal is build in feedback
mechanisms to assess goal achievement.
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ORGANIZING
Organizing is one of the most part on creating clean and smooth or you can say well
organize or well structured planned by the managers to achieved a goals. This section requires
intelligence of every side in the company. All the operations run in the company and all the
company movements should be considered so the top managers need recruit their employees,
workers or subordinates. So to achieve these main goals we need to consider employees the most
important resource.
So in Radibems, from the bureaucracy, the implementing of centralization structure has
defined its goals, the centralization is actually good for achieves a goals. Looking back at what
Mr. Junaidi told on how the style of organizing, on communication has found its way on letting
the company structure on organizing centralization stable. It happened where a technicians was
found on the recommendation staff. So the technician make the repairing or maintenance for
electronic medical device at the hospital in Terengganu, They also need report came to the
Human Resource list at the main company the radicare sdn bhd. Amazingly this department will
improve the process on the service and stabilize the service that was reached by the company. All
the technician and staff go to a certain level and came to the human resource list for equipment
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quality. This is the professional staff or the way of the staff handling is exactly right, and because
of the centralization structured implemented, information from mouth to mouth came quickly and
with this, the goals and objective will filtered up. Mr. Junaidi as one of the manager take
responsibility for these goals achievement goals, was happened this department. Then, the
information revealed to be sure that the technician need faster response to make the thing is what
make the maintenance or repairing device completed done by him using the device. Approves
that he can repair or do the maintenance increase quality of servicing. Then the other hand the
technician is will improved on filling form or making report to be more smooth in achieving
goals.
Finally, all the works improvement has been done by him and all of its workers. Then Mr.
Junaidi had come to a solution. Mr. Junaidi has recommended recruiting experience and expert
workers to make it. The quality equipment and what so called centralization in equipment
improvement had been misused with the giving of authority was given, the information has reach
at Radibems . With the authority given to the hospital, they actually will send the truth
information because Radibems should be told before the main company Radicare knew.
Logically the technician is under Radibems, so it is under responsibility of Radibems for
achieving a goal in the organizing.
For the comparison with the essential management principles book. In chapter 5, the
function of centralization been applied that describe a function of how much decision-making
authority is pushed up to higher levels in organization. In chapter 6, state about the human
resource function. Human resource is needed to help the organization reach its goals, employing
the skills and abilities of the workforce efficiently, increasing to the fullest the employees job
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satisfaction and self-actualization and helping to maintain ethical policies and socially
responsible behavior.
In radibems, this is the goals on how the human resource managing workers. It supposes
to be the human resource should know everything of what is happening to the employees before
taking action. It seems that care and ethic manner is been roaming here. The human resource
department has confirmed about the technician and does as what the firing list was written.. So
this organizing is important for achieving goals.
LEADING
What to be as a leader is that the position is needed to be filled up make somebody
acquaintance the position knowledge.You motivate, direct & otherwise influence people to workhard to achieve the organizations goals. The quality of leadership is absolute from the goals that
we have obtained; Radicare is playing a big roll on controlling its main goals that need to be
improving the best in service and in new equipment particularly the Radibems. The situation of
the main company and the branches situation are far while Radicare in KL but Radibems is in
Kajang. So improving communication between the two sides should be strong and the skill order
from Radicare is must always transferred well. This is likely happened on the way of the
Radicare be the best service in improving the quality of equipment. The relation between two
companies are strong, something that is happening on Radicare mostly known by the Radibems,
and everything that is happening on Radibems, the Radicare mostly known of it, because of
managers leadership style. First thing first, prioritize the vision and mission; let the managers of
each company to achieve these goals.
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In Radibems it also was having this Visionary Leadership . So the leadership are important
for all workers and manager for improving their morale and effect the objective and goals, the
instructor also giving an order go through the roundabout the student going realize and the
roundabout because of wise order. Then the communication need also be improved, as the
employees of Radibems understand what the orders mentioned to them. As been told by Mr.
Junaidi, the General Manager in charge of the company is the ex-supervisor and you know how
well the like of person he is. Even this tactical supervising strategy to be implemented on the
company, the communication of the general to the private is direct and well discipline. The
clerks, accountant, or even technician is happy and the orders given to them was being told
properly and wisely which affecting them to positive back of understand because of this man. For
motivation in achieving, managers can set the goals for their employees, or employees and
managers can develop goals together. One advantage of employees participating in goal setting is
that they may be more likely to work toward a goal they helped develop. No matter who sets the
goal, however, employees do better when they get feedback on their progress. In addition to
feedback, four other factors influence the goals-performance relationship .The employee must be
committed to the goal. The employee must believe that he is capable of performing the task
involved in achieving the goal should be simple, familiar, and independent. Managers need to
work with their employees in determining goal objectives in order to provide targets for
motivation. In addition, the goals that are established should be specific rather than general in
nature.
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Comparison the leading style of applied by Radibems with essential management
principle books theory, Radibems is using Transformational style of leadership. In the book
explaining that the leaders focus centralizes the authority, reconstruct the work methods, thehigher ups were given wisely decision-making authority, and it is important for the employee
participation on the meeting or giving opinion. Furthermore these continue with the
communication discuss on leading topic. The communication effective for communication
including feedback between the Radicare and Radibems and also the part of the manager
leadership, touch about selective perception on the individual. National culture also contributes
to the communication because of the political and bias from the certain individual where peoples
who talk that much are promoted.
CONTROLLING
Controlling is the process of monitoring activities to ensure that they are being
accomplished as planned in making the goal is being achieved. As a manager, they really know
that their units are performing properly until they have evaluated what activities have been done
and have compared the actual performance with the desired standard. In our interview session
with the manager of team leader development, Mr Junaidi, we try to get more information about
the company including the controlling process. Mr Junaidi told us that the employee must to
follow standard operative procedure (S.O.P). Below state the standard operative procedure must
be follow by biomedical engineer/technicians when doing Plan Preventive Maintains, PPM apply
at service centre government hospital on Radibems Sdn Bhd.
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Normally, after hospital buys a medical machine, they will do a schedule for maintenance service
to this machine. Sometimes, hospital buys many medical machines in one time. The employees
of radibems are responsible to do plan preventive maintenance based on this schedule. The plan
preventive maintenance is setup by the manager of radibems. Before the employee start to do
plan preventive maintenance, they need to make a deal and have permission from a hospital
official that in charge the machine. This is to confirm that the machine is not using by a patient.
They cannot proceed to do plan preventive maintenance without any permission by hospital
official. Then, they will proceed to do plan preventive maintenance. After complete the plan
preventive maintenance, they need to report and record what has been done by them to the book
record. This is to confirm that the medical machine is in good condition and can be use to another
patient. If the machine has a problem or damaged that couldnt repair at the hospital, they need to
bring out the machine to their lab. Then, they need to record what spare part has been change in
repairing process. All service charges will be total up and the bill for service will sent to the
hospital. The hospital will make a payment directly to the radibems Sdn Bhd. This record is
important because they can make this record as reference to know what the problem of the
machine before this. All what are record by them are also as a proof that they are doing their job.
The record is also as a document for them to refer if there are anything happen like audit session
or miss to do plan preventive maintenance to other medical machine.
The paragraph above is about the standard operative procedure of Radibems Sdn Bhd.
The main point for us is to analyze of the goals and objective in controlling. When we do and
interview session with Mr. Junaidi, that the goals of Radibems in controlling are increasing the
standard operatives procedure (S.O.P). This goals is achieved when the employees involve are
follow the S.O.P. The employees also need to take a record when they do their work. So, they are
knows of documentation for analyze the problems and know to improve back. The effect of this
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thing is they have reference to check whether they do the plan preventive maintenance for the
medical machine. If they are not sure whether they do a plan preventive maintenance to that
medical machine, they need to repeat doing plan preventive plan again. So, it will be wasting
time and make redundant of money to do maintenance at that medical machine. Maybe the
employee is missing to do a plan preventive maintenance because they think that the plan
preventive maintenance for the machine is done by them at that time. This documentation, the
employee has data or records that show they do their work and the medical machine is always in
their responsibility. While this happen, the manager know the employees activities. So, the
controlling process is reach to the objective. The employee attitude that likes to take for granted
is the main factor why this goal is achieving. The employees take way on completing many tasks
in short time. This thing is always happen at the hospital and situation involve. Its the employee
have a ton of work and they are running to complete their work on time. That why this
controlling are important for achieving our goals to be provider biomedical engineering technology
service for the hospital in follow the S.O.P.
For the comparison with theory, the goals of implementing the S.O.P are related to management
chapter: foundation of control in essential management principle. The important of controlling is
the process of monitoring activities to ensure that goals are being accomplished as planned and of
correcting any significant deviations. The objective of manager produce standard operatives
procedure is to control the employee. With this S.O.P, the manager can monitor the activities of
employee likes check the progress in the document or report that present by the employee. In
theory of management also said that control is an effective control system ensures that activities
are completed in ways that lead to the attainment of the organizations goals. The employee will
become more effective and efficiency if they follow the S.O.P. So, all employee activities
indirectly are completed and the organization goals will achieve. The theory management also
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said control is implication of manager. Manager is the individual that responsible to perform the
control function effectively and efficiently. If the manager is success in controlling, the goals
achievement also becomes high.
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SWOT analysis for Radibems Sdn Bhd
Introduction
The cosmetics industry plays a significant part in the economy. In this sense, case studies prove
to be useful since it provide findings as to the past and current situation of the industry.
Moreover, it will present recommendations based upon the perceived findings. This case study
can be classified according to the famous (SWOT) Strength, Weaknesses, Opportunities, and
Threats format.
Comparing advantages and disadvantages of primary, secondary and tertiary sources can not be
done in a one-dimensional way. One type of source is not by definition worse or better than
another type. It depends on context, what you're trying to use the source for, sound editorial
judgement etc.
A SWOT analysis must first start with defining a desired end state or objective. A SWOT
analysis may be incorporated into the strategic planning model. An example of a strategic
planning technique that incorporates an objective-driven SWOT analysis is Strategic Creative
Analysis (SCAN)[1]
. Strategic Planning, including SWOT and SCAN analysis, has been the
subject of much research.
Strengths: attributes of the organization those are helpful to achieving the objective.
Weaknesses: attributes of the organization those are harmful to achieving the objective.
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Opportunities: external conditions that is helpful to achieving the objective.
Threats: external conditions which could do damage to the business's performance.
Identification of SWOTs is essential because subsequent steps in the process of planning for
achievement of the selected objective may be derived from the SWOTs.
First, the decision makers have to determine whether the objective is attainable, given the
SWOTs. If the objective is NOT attainable a different objective must be selected and the process
repeated.
The SWOT analysis is often used in academia to highlight and identify strengths, weaknesses,
opportunities and threats. It is particularly helpful in identifying areas for development.
There are techniques with which to compare advantages and disadvantages in a multi-
dimensional way, that provide an easy to follow overview. The model used here is borrowed
from business planning, SWOT analysis. Each type of source has its specific advantages and
disadvantages, the idea is to exploit Strengths and Opportunities to the maximum, avoiding
Weaknesses and Threats. The analyses below highlight only major directions.
Even non-for-profit organisations like Wikipedia are businesses for which a SWOT analysis
makes sense. The general objective is to improve Wikipedia. The SWOT analyses below are
however "product placement" SWOTS, not analyses of the organisation as a whole. The finite
business objective for which these SWOT analyses are presented below is to provide proper
sourcing for all articles, which is a subset of the general goal of improving the encyclopedia by
implementing core content policies like WP:V. Three "products" are presented to the "customers"
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(= Wikipedia editors) concurrently in order to reach that business goal. Below are reasons for
which to choose source types depending on circumstances.
Strengths (strategic) internal resources that are available or things that an organization does well.
Core competency: a unique skill or resource that represents a competitive edge.
Weaknesses Resources that an organization lacks or activities that it does not do well.
Accounting to the past developments, the cosmetics industry has never been always in such a
case. The industry is no longer recession-proof and is now bound for depressions and
declinations. Actually, the sales in the past year are slow moving because of downed consumer
spending. Consumers that time then tend to settle for the less expensive lines. Another setback
of the industry is the demand-price ratio. Within the past five years, the prices were invariable
and steady but promotion budgets were growing and getting greater than ever. Traditional
business being eaten away by PCs.
Havent made persuasive case for usefulness of Java
Havent clearly articulated why Microsoft shouldnt take over world.
Open standards commitment is less open than Linux
Opportunities (strategic) Positive external environmental factors. Threats Negative external
environmental factors. Strengths (strategic) Have many branches in Malaysia. Have Long terms
and short term planning mProviding vital cost-effective solutions and reliability in the operations
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and maintenance of high-tech hospital equipment.Overall, Radibems has been successful through
the new service and supplier (development) it has to offer.Weaknesses The long term and short
term planning is not supporting each other at Radibems Sdn Bhd. The main service of the
company provide for the hospital is made Planned Preventive Maintenance, PPM for the
biomedical equipment that no longer have warranty from the suppler or dealer.
Opportunities (strategic) Have opportunities to make interesting for other Biomedical students to
make a job.Have opportunities to all customer comes because of many branches in Malaysia. In
keeping away from a potential head-on competition, a strategy of focusing on special niches
proved to be effective especially in the struggle with the industry leaders. This has been a great
line of attack adopted by smaller companies in their contest with the market leaders. They
survive and exist through specializing in niches, differentiating the product lines, and focusing on
market segment.
A potential huge market has been spotted on men as they account for 50% of adult population
that consume one-fifth of cosmetic sales. The failure of the market leaders in such opportunity
provides hint to smaller companies as to what would be the proper and better approach to the
market.
Furthermore, the senior citizen population is a large growing market segment which should be
given focus as the populations needs were not being met.
Threats Economy not stable so can affect the biomedical product..Not understand foreign
customer preferences and fail to offer a competitively attractive biomedical product.
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Recommendations based on the SWOT analysis.
Based on all swot analysis we can measured all of of recommendation for improving this
organization,department and in achieving goalsStrengths (strategic)We need have an network
link in all brances to be more effective ang strong for the short term and long term we suggest to
create an expert super advisor In cost also we suggest to reduce in low cost by using an expert
finance and technooiical in machines or devices for this equipment advisor.lastly for new service
we suggest to implement new intelligent workers and subordinates includes employes. Offers
consultancy services in asset management, maintenance, quality assurance testing and biomedical
equipment planning. What we can give suggestion to the strengt occur when the long term and
short term planning is not supporting each other at Radibems Sdn Bhd is when the top manager
setup the planning for the company the important thing is get the feedback from the low level
employee. The GM of Radibems Sdn Bhd must have the character Visionary and Charismatic
Leadership. The GM should look the overall of the organization resource it has, at this state it
show how the important of feedback from the bottom of the organization needed. The GM can
apply open system to get the feedback and information about the company from the low level
employer and client. After get the feedback/information about the actually organization resource
from all over organization then the GM setup the strategic plan. The cooperation and
understanding among the top manager, middle manager, first line manager and operative in the
company is very important to set up the 3 type plan that is strategic planning, technical planning,
and operational planning. With this method the each level manager in the organization can
determine what action the manager must take to achieve goal at each level, this can drive the
organization to achieve the strategic plan was setup by the top manager. Actually this method is
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in the MBO. But the action take by manager must be clear, and understand and by subordinate,
they can get participate.
Weaknesses
For weakness as we can see that
Provides reliable benchmark to evaluate and recommend equipment replacement providing
training to external engineers and technical personnel It is recommended that using the
decentralization concept, but using the decentralization, there should be an intensive concern on
how to implement it and this is what managers need to re-correct this issue. It is need to be
because with the decentralization, it pushing down of decision-making authority to the lowest
levels of an organization. Giving empowerment to the lower level showing that you are showing
your appreciation, and inspire more; beside that, things can go smoother with the empowerment
there is already an eye for a witness, a hand to control, and create loyalty to the company.
Another more is, implementing the organic organization style also within decentralization
creating informal view among the workers, informal communication, peoples will honestly
telling something rather than formal meeting that only attend for the higher ups and very limited
for the lower level to involve even you know opinion of the lower level is experiencing more
what to do and their opinion should not be taken for granted.
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Opportunities
Accumulation of experience fully integrated into the formulation of the training modules,
In compliance with international standards and practices The Technology Partners and
Collaboration Furuno, Japan, DSB Biomedical, Australia (for endoscopes) Leadership is
needed to be improved here, for that democratic style of leadership actually is better than
autocratic style of leadership. The democratic style of leadership involves employees in
decision making, encourage participation in deciding work methods and goals, and uses
feedback to coach the employees. It is either recommended to be a democratic
consultative leader that seeks input and hears the concerns and issues of employees but
makes the final decision him or herself; or being a democratic participative leader that
often allows employees to have a say in whats decided.
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Leaders also should aware of incoming new technology. As we knew the transfer station
is too many that made the communication barrier and the real information was filtered. This new
technology of instant messaging, SMS, e-mail, mobile or computer video conferencing should be
considered as the way to improve communication system between workers and managers.
Predicting on the way to lead employees is not enough, leader also need to overcome any
up-coming conflicts that occur. The source of conflict need to be revealed first. One of the
conflicts that is recognized at Radibems is the communication differences, creating
misunderstandings, and noise in the communication channel. There are also structural differences
including horizontal and vertical differentiation creates problems of integration leading to
disagreements over goals, decision alternatives, performance criteria, and resource allocations in
organizations and the personal differences including individual idiosyncrasies and personal value
systems that create conflicts. After this source of conflicts had been verified, then there are
solutions need to be made. One of it is cooperativeness, it works when the degree to which an
individual attempt to rectify a conflict by satisfying the other persons concern; and assertiveness
is when the degree to which an individual will attempt to rectify the conflict to satisfy his or her
own concerns. This can be found in chapter 12 in the essential management principles book.
Threats threats
Improving the status of investor and seek more investor to maintance and stabilize the econy
factor in this department excpecially in biomedical product.
Give the full details for customers in understand the product and service in biomedicals and
provide consultant to overcome this misunderstanding.
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For the recommendation of weaknesses in controlling, the manager must focus and concern to
this standard operatives procedure (S.O.P). The managers need to make sure their employees
follow S.O.P. The effective way to ensure employee follow S.O.P is to give consciousness to the
employee how important S.O.P in working environment. The employee will become motivate
and will change their attitude during working process. So, its help manager in order to maintain
the standard and implement of S.O.P. The benefits are it can prevent from the wastage to make
sure the company is effective and efficient. The manager also needs to investigate the problem
from their employee and why their employee cannot follow the S.O.P. From the problem,
manager can make a strategy to solve the problem. Maybe manager can plan a better strategy for
employee and make employee become easier and comfortable to follow S.O.P. In analysis of
weaknesses in controlling, the employee cannot follow S.O.P because they have ton of work to
complete. So, the manager can do a systematic plan to ensure the employee not running to
complete the work.
At the Radicare Sdn Bhd the tactical and operational planning as mention before
Radibems Sdn Bhd is branch of Radicare Sdn Bhd. Actually Radicare Sdn Bhd not the biggest
provided biomedical service in Malaysia peninsula but one of three companies was given the
contract by the government to provide biomedical service to government hospital. Radicare Sdn
Bhd is in charge for the central, federal, and east coast zone.
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CONCLUSION
As stated above, the configuration makes it clear enough for the company on where to focus its
strategy. That is, the focal point of such strategy should be on the opportunities keeping in mind
the threats. The strengths of the industry should also be maintained through the awareness of its
weaknesses.
This SWOT structure provided clear and definite way in formulating strategies and approach to
the cosmetic market. It gave attentiveness by laying past and current findings that is of great
significance to the market approach.
As the conclusion for this assignment what we can see is Radibems Sdn Bhd base on the four
function of management, the organization have good setup in strategic planning and have good
structure of organization. While the organization not really good in leading and controlling. For
the planning, the company have high expectation for provide services in BEMS and was much
calibration and partner with government MOH and company from oversea NATA from
Australia, SFRI from France and etc, but the main weakness for the planning is short term
planning technical and operational cannot fully sport the strategic planning was set up. This
happen because strategic planning not base on the actually capability resource the organization
have. We see Radibems Sdn Bhd the less resource is source in human resource no many
workers. So, when setup the planning General Manger must get actual information about resource
of the organization from the feedback of bottom level employee and used open system. While for
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improve achievement strategic planned was set up the manager at Radibems Sdn Bhd use method
MBO, but MBO must be clear, cover each aspect of technical, operational planning and what
action must take to achievement for goal, and have alternative method when doing the job. For
the organizing why we say because Radibems Sdn Bhd in organizing applies organic and
decentralization structure, this kind of structure very suitable for the company provide service as
their business. But the weakness occur is there still have the bureaucracy