analysis of withings product
TRANSCRIPT
The market The segmentation criteria The value proposition The target The differentiation elements The positioning slogan The 4P program
Dipankar Barua
Rohit kumar Basnet
Srikant Karra
Arvind Premanandham
Sujijegaprasanthini John Paul
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WITHINGS MARKETING:• Withings is an online shopping site.
• It drags the consumers by giving an offers note that this site deliver their offers in very first page.It is one of the best marketing Technique.it drag the costumer to view their Products.
SEGMENTATION:-Most of the marketers uses the below strategies,
SEGMENTATION------->Targeting----->Positioning
WITHINGS SEGMENTATION: While examine withings marketing they are used demographic ,
psychographics , behavioural segmentation. They aim to target on youngster, babies, new technologies and health testing kits.
Target Consumer of Withings
The current target market for Withings is : Upper Middle Class Men and Women
who wants to meet their health goals using technology who likes good design and style
Value preposition of withings
Why customers want to buy?(promise) Making the most of innovation, technology and design, Withings invents
smart products and apps that fit into any lifestyle that lets you track what matters so you can improve you everyday well-being and aim for better long term health.
How it is different from others(differentiation)
Our ecosystem empowers you to shape every aspect of your health and achieve your personal idea of a balanced lifestyle.
Why should I believe?
Part of Nokia
Invester
Risk/support
Proof
The Product Differentiations(Withings)
Withings has differentiated theirs products along 5 dimensions.
Product Service Personnel Channel image
WITHINGS VS FITBITFITBITWITHINGS
Why is it different from other competitors?
innovation, technology and design products. smart products and apps that fit into any lifestyle. Products for better long term health. They lead the connected health revolution.
The mission of Withings is for individuals and families to benefit from the connected heath revolution
The positioning Slogan (Withings)
our products are the healthiest and natural among the other competitors because they are based on innovative, Smart, design and latest digital health oriented.
HIGH FEATURES
LOW FEATURES
LOW PRICEHIGH PRICE
100€150€
90€
130€
85€
110€
70€
120€
MARKETING DECISION MAKING• The 4Ps Are:
PRODUCT
•PERFORMANCE•FEATURES•RELIABILITY•DURABILITY•SERVICEABILITY
Smart Body ScaleWireless Blood pressure monitor
Aura Smart Sleep System
Smart Kid Scale
BodyGO Steel HrWithings Home
Body Cardio
Pluse Ox Active PoP Smart Connected Scale
Thermo Withings Activite
Withings Activite Steel X2
PERFORMANCE• The product’s basic operating characteristics:
• Electronic Gadgets• Sensor• Comfort• Ease in handling• User Friendly• Smart technology• Aesthetic look• Efficiency FEATURES
• The product’s advanced features:• Multi dial(Analog and Digital)• Tracking System• Bluetooth• Camera• Battery longevity• Music player• Water resistant
RELIABILITY
• This product is mostly reliable on:• Health• Cost of the product• It’s casual looks
DURABILITY• This Product’s durability is so good regarding customers reviews:
• Its ability last for minimum 2years• Maximum 3 years
SERVICEABILITY• This Withings company service in product for customer is:
• Very good• So ease to get in contact with them• we can clear any problem regarding product from house through online by
the help of technical sport
PRICE
Activite PoP ActiviteSteel Steel HR Activite Steel x2 Activite0
50
100
150
200
250
300
350
400
450
149.95169.95
189.95
339.9
390
Price Differs Based on Advancing a Technology
PRICE
PRODUCT
PROMOTIONSocial media:
Creating High Brand Visibility:
Re-inventing it self Making it as a Generic Product:“WITH LOVE .WITH HEALTH.WITHINGS”
Attracting consumers by promotional sales:HOLIDAY OFFER — GET 25% OFF WHEN YOU BUY 2 OR MORE PRODUCTS
Endrosing through top celebrities: Penn Gillette Boris Draw Jamie Oliver Heather Thompson
Magician NBA Champion Chef Fashion Designer
PLACEMENT OF PRODUCTS:
Available in WITHINGS official website. (http://www.withings.com/eu/en/)
& in mobile appWithings is also associated with:
Product Life Cycle of Withings
THANK YOU