Women’s Magazines

MAGAZINE MARKET PYRAMID

PREMIUM

MASS PREMIUM

NEW WOMAN

WOMEN’S ERA

FEMINA

ELLE

COSMO

SAVVY

VERVE

VOGUE

MASS

MARKET PERCEPTION OF WOMEN’S MAGAZINES

FEMINA

Straddling Indianess with a westward look

Modern, More Holistic

COSMO, ELLE, VOGUE

International, Bold

Sex-Relationships

High Western Fashion

W’ERA, NEW WOMAN

Traditional, Indian

Stereotype, Conservative

Low Fashion Quotient

SAVVY

Feminist,

Low Fashion Quotient

Controversial

• Femina is published fortnightly in India

• First issue was published in 1959

• Target group: Women from the Upper Middle Class in the age group of 25-45 years

• Engage with the consumers – more than just a magazine. A “friend”

• Women as intellectuals – entrepreneurs, achievers, big names. Inspirational - by talking about successful women aim to instil confidence in women, celebrity fashion and health “secrets”

• Cooking recipes in general and by celebrities, questions are answered by experts in fashion, hair care and skin care, fashion preferences of celebrities .

• Advertisements – Health, fashion, hair care, cosmetics, jewellery, lifestyle, home decor, home essentials, cars, financial and educational institutions focussing on women’s plans

• Femina now sports a bold new look and attitude, and covers a whole lot of fresh content and topics that appeal to the young, confident and outgoing woman of today.

• Undergone a makeover to appeal to the young crowd. Changed tagline from “Believe” to “For all the women you are”

Femina Men’s special issueTarget Group: Young urban males and females.

Article ContentHealth, Sex and RelationshipsThis issue primarily was intended on males and females both. The content depicted general behavioural male issues and intended to help females understand males.

AdvertisementsJewellery, Watches, Personal Care products

Cosmopolitan is an international magazine for womenStarted as a family magazine and eventually became a women's magazine. Cosmopolitan has 64 international editions, is printed in 35 languages and is distributed in more than 110 countries. It is owned by Hearst Corporation. In India it is licensed and published by the India Today Group.Target Group: Today’s fun, fearless female (18 to 35 years old) who wants to the best that she can be.

Article ContentBeauty, Fashion, Health, and FitnessCosmopolitan is a complete guide to looking, feeling, and being fabulous. It is a venue for readers to learn about the basics as well as new looks, must-have beauty buys, and celebrity- related beauty information. It also addresses the health and advice

Love, Sex, and RelationshipsReaders get their must-read articles from experts on the most important issues in her life: love and sex. Relationships and sex are what made Cosmopolitan famous and it still attracts millions of women every year.

For the free spirited and independent woman

Personal Growth and Career From self-discovery to career decisions, Cosmopolitan provides the tools, the answers, and the solutions.

Celebrity and CultureCosmopolitan gives readers’ access to news and information on their favourite celebrities. It seeks to keep readers’ informed and up-to-date with the latest in pop culture.

LifestyleFrom reviews, columns and quizzes on social relations, travel and entertainment, readers can turn to Cosmopolitan for information. This encourages women to take control of their lives, have fun, and pamper themselves

AD ContentThe advertisements are primarily focussed on fashion, cosmetics, hair care, jewellery, lifestyle, health, home decor, cars, financial and educational institutions focussing on women’s plans.

For the free spirited and independent woman

• Vogue, a monthly magazine, is synonymous with fashion

• Target Group: The target audiences are well travelled and educated Indians who like to splurge on fashion in the age group between 20 to 45 years

• Vogue India provides its readers with the latest fashion trends in India and from around the world

• Vogue India claims a circulation of 60,000 copies, with a readership of about five times that number

• The first issue of Vogue India was the October 2007 issue

• Vogue is not just a magazine – it is a statement. It defines trends

• Urges women to unleash the real selves, their desires and dreams

• It is for the Elite – not for everyone

• The magazine has mass premium and premium product endorsements

• Designer wear, “Couture”

• Advertising for products – ads are designed around the magazine

The underlying theme for Women’s magazines – Wellness and Health This is utilized differently for different categories – Cosmetics, Food and other

products

More advertisements than the other categories

There are ads wherein women are not direct consumers – Influencers

These magazines are a way of living. Not just a collection of printed material – inspires, moves and defines women and their choices

Women’s Magazines – At a Glance

What Women want?

Men go through women’s magazine because they wanted to know the secrets of women

Men think that they will be able to read a women’s mind once they read their magazines from start to end

Some Men think that Men’s magazines are kind of a boring thing and a women’s magazine is full of interest and more appealing

Thank You!