analyst meeting category panel discussion
TRANSCRIPT
Laureen Ong
TRAVEL
Brooke Johnson
FOOD
Burton Jablin
HOME
$437 $486
$508
$664
$325 $362
2007 2008 2009 2010 2010 1H 2011 1H
Revenue Growth Trend (Total revenue, in millions)
15% CAGR
+11%
+11% +4%
+31%
Five-Year Viewership Trends (Primetime, total households in thousands)
597 633
838 822 813
2007 2008 2009 2010 2011
Third Quarter
+36%
Routinely in the Top 10 (Primetime, Adults 25-54)
Rank Network Rating
1 USA 1.27
2 History 0.90
3 TNT 0.86
4 A&E 0.81
5 ESPN 0.76
6 MTV 0.67
7 Food Network 0.62
8 FX 0.62
9 Syfy 0.58
10 TBS 0.56
11 TruTV 0.54
12 Discovery 0.53
13 HGTV 0.51
14 Lifetime 0.50
15 Adult Swim 0.48
Highlights
45% larger prime time audience than Fine Living
Advertising CPMs 85% of Food Network
Launched in 57 million U.S. households
First half revenues up 32%
(excluding amortization of distribution incentives)
Food Category Web Sites
Food Category Web Sites
18.4 million unique visitors
241 million page views
August 2011
Online Advertising Revenue Profile
42% 44%
6% 7%
Home
Category
Food
Category
Travel Country Music,
Other
1H 2011
$75 $82 $82
$90
$39
$47
2007 2008 2009 2010 2010 1H 2011 1H
Online Revenue Growth (In millions)
6% CAGR
+19%
+9% FLAT
+10%
Food Network Branded Products
Food Network Branded Products
Food Network Branded Products
Highlights
Integration completed on time, under budget
Fully realized anticipated cost savings,
operating efficiencies
Dedicated Ad Sales team hit the ground running;
two successful upfronts
$228 $249
$118 $132
2009* 2010 2010 1H 2011 1H
Revenue Growth Trend (In millions)
* Pro forma
+12%
+9%
100% owned by Scripps Networks Interactive
$550 $597
$616
$685
$335 $381
2007 2008 2009 2010 2010 1H 2011 1H
Revenue Growth Trend (Total revenue, in millions)
8% CAGR
+8%
+9% +3%
+11%
946 891
992 972 928
2007 2008 2009 2010 2011
Viewership Trends (Sales prime, total households in thousands)
Third Quarter
$49
$64 $70
$87
$41
$52
2007 2008 2009 2010 2010 1H 2011 1H
Revenue Growth Trend (In millions)
21% CAGR
+26%
+31%
+9% +25%
HGTV Branded Products
Home Category Web Sites
Home Category Web Sites
6.1 million unique visitors
163 million page views
August 2011
Further defining the genre;
developing “Living Country”
lifestyle focus
Moving brand from “free”
to “paid” distribution model
Investing incrementally in
original programming
Strategic Priorities