analytical online marketing for more lead performance

Analytical Online Marketing for more Lead and Sales performance21. September 2013 in Munich - David Chang Web and Business Development Consultant

28.09.2013 1Copyright David Chang all reserved

Customers increasingly complex paths of purchase


The Customers journey through a complex world


Why to invest in Online Marketing?

• Mobile and Web 3.0 has changed the way for sales and marketing.

• Customer journeysgot complex but measureable.

• Do you have an Iphone or tabletPC?


Online Marketing Lead acquisition and management process cycle

1. Specify SalesTarget Groups; Set up full strategy

2. On Group Targeting-> Customize sales goals, activities, intstruments and budget

3. Lead Generation through online channels (Search Engines, Banners, etc.)

4. Customer behaviour insights and measurement to evaluate all channel acitivities

5. Adjust Campaign-> Conversion Rate optimization

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On Customer adaption cycle

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Anayltics

Copyright David Chang all reserved

1. Set up a strategy and calculate your profitability

Is it worth of costs? Only 4 Questions to make a forecast about the ROE of your web invest.

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Before After1. "Counts of visitors of you website" 10.000 40.000

Your Conversion RATE (CVR I) 1,20% 1,87%

2. "Inquiries via a contact formor other CV elements (leads) " 120 748

Your Conversion RATE (CVR II) 4,17% 4,17%

3. "Transactions resulting,from the inquiries made " 5 31

4. average volume per transaction? 9.000 € 9.000 €

"Business volume of transactionsin euro " 45.000 € 279.000 €


2. How to reach your customers?Basic Instruments in Online Marketing

Some Online Marketing instruments:

• E-Mail Marketing• Affiliate (built up a partner network)• Internetbanner (Ads)• Paid Google Ads(SEA)• Organic google optimization (SEO)• Retargeting (Ads)• Google Analytics or other Tools (Exel etc.)

Target Group relevant, clearly definable and Responsive.


3. Turn Leads into business with your multi channel online campaign

Goal: increase website traffic to generate business leads, while running analytics and optimize in real time. Drives cost efficiency high!

-> Customer acquisition in new untapped international market segments

-> Marketing reach, on high range. Cost per Lead (CPL = short) via the web medium, very low compared to traditional lead channels.


4. Insights und Analytics for better understanding of your business

Collect and document any information on the entire lead process and evaluate.

-> There are a variety of analysis tools to measure website traffic or visitors flows, where you can run standardized reports.

-> Difficulty and opportunity: To recognize information and patterns from these data, bottom up

-> Customized tools from scratch are the key.


5. Readjust the campaign in the customer adaption process

Be one step ahead through Business Intelligence in Marketing activities

-> Read and learn from customer journey data-> Ensures the necessary transparency to be recognized based on the knowledge gained weaknesses to further optimize.-> This saves costs and sets the budget for future SEM campaigns more efficient!


Key Conclusions

Business intelligence in complex marketing activities? Big Data and computer technology makes it possible.

-> Learn from data to adapt to the customer`s behavior!-> Reduce cost through efficiency in that adaption process in your online marketing activity-> Read pattern from Data to learn and understand more about your business


Just a little more about me

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What I offer:

- Setting up a full online marketing strategy fo your business Lead generation over the internet

- Analyse your lead generation process and optimize it

- Optimize Costs of your running campaigns

- Create automated customized reports to give you the best overview on what is going on

Partners and Network

• I have contact to world wide partners and agencies who can provide best services and references in implementing and runnung Online Marketing Campaigns

• Direct Contacts to Google in Moutnain View to get latest news on Adwords and other google products

Please visit my LinkedIn Page for further information:

http://de.linkedin.com/pub/david-patrick-chang/53/a25/5b2







Only 3 first steps working with me –and that is free!

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1. Provide more information about your customer canvassing process and sales targets

2. Grant me access to your google analytics account to precalculate costs and impact of a online marketing campaign boosting your canvasing process

3. After that I will prepare a full cost and potential analysis for a possible online marketing strategy that will optimize your lead generation

4. Selection of a suitable online agency

-> Lets go and boost your sales performance within a few weeks


21. September 2013; David Chang Web and Business Development ConsultantMail: [email protected]; Phone: +49 152-34113010

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My References


mailto:[email protected]

mailto:[email protected]