analytics - a user-centric approach feras alhlou principal consultant & co-founder @ferasa
TRANSCRIPT
Analytics - A User-Centric Approach
Feras Alhlou Principal Consultant & Co-Founder
@ferasa www.e-nor.com
www.e-nor.com, @ferasa Measure. Analyze. Optimize.
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Founder/Principal Consultant, E-Nor• Web Analytics & Digital Marketing Optimization Consulting
• Established in 2003
• Silicon Valley, LA, NYC, Dallas, Tampa, Brussels
• Google Analytics Premium Reseller
• DAA Premier Corporate Member
www.e-nor.com, @ferasa Measure. Analyze. Optimize.
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#mLearnCon
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Data is everywhere…
… and we have lots of it!
source: decisionstats.com
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One minute…
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Mobile Analytics
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http://www.thinkwithgoogle.com/insights
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Digital Optimization – What Does It Take?
People
Process
Technology
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Two Analytics Challenges
• Multi-device Analytics
• Visitor Segmentation
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Source: Google Analytics
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Source: Google Analytics
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Source: Google Analytics
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Trends in Education
• Florida Lynn University• iPads “truly modern college experience”
• Student debt reaching 1 Trillion• More economical solutions
• Online learning• eTextbooks
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“Unique Visitors”
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Unique Visitors 5X > Actual Number of Students
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One User – Multiple Browsers
One User - Mobile & Web
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Two Analytics Challenges
• Multi-device Analytics
• Visitor Segmentation
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Segmentation
• The act of dividing or partitioning; separation by the creation of a boundary that divides or keeps apart
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Aggregates are good but…
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Visitor Segmentation – eLearning Platform
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Segmentation Framwork
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Meaningful Segments & Actionable Insights
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Know Your Visitor Types
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What to Measure
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Content Consumption - What can we measure?
• Events – User Interactions
• Videos
• Downloads
• Outbound Links
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The Marketing Challenge
Finding the needle in the needle stack!
Response Data• Optimize on Click-thrus (ok)
• Optimize on Conversion (good)
• Optimize on Life Time Value (AWESOME)
•
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30Customer 360 View
Source: Tableau Software
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The Analytics Muscle Unused Will Atrophy
